Case study: BY Design – Creative consultancy scaling their reach
The founder was visible. The team wasn’t.
BY Design had built a strong reputation through founder Ben Yates’ personal brand. But as the team grew, a gap emerged — Ben was the only voice representing the business online.
We had talented consultants with deep expertise and great networks. But their LinkedIn profiles were silent. All that potential reach was just sitting there, untapped.
The challenge wasn’t motivation — it was orchestration. How do you get a team of busy consultants posting consistently, on-message, and in their own voice?
From one voice to a coordinated marketing engine
Traditional approaches failed. Shared content templates felt generic. Asking everyone to “just post more” went nowhere. What BY Design needed was a system that could scale their messaging across the whole team — without turning everyone into the same corporate clone.
That’s where Drumbeat came in.
Drumbeat gave us a way to coordinate our whole team’s content without micromanaging anyone. Each consultant sounds like themselves, but we’re all pushing the same narrative.
Drumbeat’s AuthorDNA™ captured each team member’s unique voice and style. The platform then orchestrated content across the entire team — same core messaging, different authentic expressions.
The results: hidden reach, now in the pipeline
Within weeks, BY Design went from founder-only visibility to team-wide presence.
Our impressions are up 50%, but more importantly, they’re coming from across the team. Clients are now connecting with our consultants directly — before we even pitch them.
The team’s dormant networks started generating inbound interest. Prospects who’d been silently following now had multiple touchpoints into the business.
It’s like we unlocked reach we already had. We just needed a system to activate it.
Unified, brand-safe, and scalable
BY Design’s story shows what happens when you treat content as a team sport, not a solo act.
With Drumbeat, they turned scattered individual efforts into a coordinated marketing engine — consistent enough to build a brand, personal enough to build trust.
Every consultant now has a ghostwriter. But it’s all coordinated, all on-message, and all driving pipeline.
Ready to activate your whole team’s network? Book a demo to see how Drumbeat can turn your team into a coordinated marketing engine.
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