Adam Brown's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
How consistently emoji pair with specific words
57x more signature
Proportion of emoji that appear multiple times
77x more signature
How often the same emoji repeats across the post
20x more signature
Count of sentences starting with pronouns
7x more signature
See example from 31 Oct 2025
Average number of emoji appearing together in clusters
27x more signature
Total count of repeated emoji across the post
20x more signature
Emoji used to replace words entirely
14x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Closing length relative to total post
3x less Hook length relative to total post
3x less Where LinkedIn's 'see more' cuts off
3x less Unique words divided by total words
1.2x less consistent
Percentage of words used only once
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but your posts pair emoji with specific words 57 times more than the average LinkedIn author. Not only that - the same emoji repeat across your posts 20x more than most, and a whopping 77x more of your emoji show up again and again. You’re not just sprinkling emoji for effect. You’ve built a secret language: every time your reader sees 🔥 or 🚀, they know exactly what you mean - because you’ve trained them.
Why does it work? Readers instantly recognize your signals in a feed full of white noise. Emoji clusters - which you use 27x more densely than average - create visual cues and brand your voice in a split second. Now try briefing this to a ghostwriter. Tell them to repeat the same emoji in exactly the same places, matching them to specific words, every time. Impossible. It’s not a style guide. This is muscle memory in your thumbs.
You post less than once a week - just 0.7 times - but your fingerprint is unmistakable. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
11 Dec 2023 - 13 Nov 2025
0.7 posts/week avg
37/101 active weeks
64 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs phrased as questions vs statements | 41% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 23% | HIGH | VARIES |
| Whether CTAs include hashtags | 1% of posts | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 14% | TYPICAL | VARIES |
| Whether CTAs include emoji | 11% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 73% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 48% | HIGH | VARIES |
| Average emoji per line of text | 66% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0.0 - 5.3 | HIGH | VARIES |
| Balance between positive and negative emoji | 21% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.6 - 4.6 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 5.0 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 71 | HIGH | VARIES |
| Emoji count relative to sentence count | 46% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 1429 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 146 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 35 | HIGH | VARIES |
| Emoji used to replace words entirely | 50% | HIGH | STEADY |
| How consistently emoji pair with specific words | 34% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 5% | HIGH | VARIES |
| How often the same emoji repeats across the post | 52% | HIGH | STEADY |
| Largest group of adjacent emoji | 0.0 - 3.1 | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.1 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 5.3 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 3.6 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 79% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 21% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 22% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 2% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 45% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 42% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 6.1 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.8 | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 5% | HIGH | VARIES |
| Whether the post starts with an emoji | 20% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Number of different emoji types used | 0.0 - 1.0 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 14% | TYPICAL | VARIES |
| Variety of different emoji used as bullets | 1% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 29% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 26% | HIGH | VARIES |
| Ratio of negative to positive contractions | 100:1 | HIGH | VARIES |
| Count of positive contractions used | 27% | LOW | VARIES |
| Percentage of words that are contractions | 38% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 23% | LOW | VARIES |
| Number of different contraction types | 49% | TYPICAL | VARIES |
| Total number of contractions | 53% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 15% | TYPICAL | VARIES |
| Variety of different contractions used | 30% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Variety of function words used | 55% | HIGH | STEADY |
| Usage of 'at' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 160 - 241 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 3 - 30 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 18 - 53 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 1 - 22 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 5 - 25 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-14 per 1k words | TYPICAL | STEADY |
| Usage of 'so' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | STEADY |
| Usage of 'the' per 1000 words | 22 - 60 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 12 - 47 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 - 16 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 91% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 94% | HIGH | STEADY |
| Total number of hashtags | 3.4 - 5.6 | HIGH | STEADY |
| Whether any hashtags are used | 99% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 1% | LOW | VARIES |
| Proportion of hashtags in the opening | 3% | LOW | VARIES |
| Proportion of hashtags using CamelCase | 8% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 4% | LOW | VARIES |
| Whether the opening line contains a hashtag | 9% | LOW | VARIES |
| Hashtag density per 100 words | 0.3 - 6.3 | TYPICAL | STEADY |
| Proportion of hashtags woven into the text | 3% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.4 | HIGH | VARIES |
| Whether there's a clear opening hook section | 91% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Hook length relative to total post | 28% | LOW | STEADY |
| Hook lines relative to total lines | 25% | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 28% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 141 - 364 | TYPICAL | STEADY |
| Character position where the hook ends | 141 - 364 | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.9 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Whether the hook contains a question | 20% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 13% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 21% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.4 - 2.6 | HIGH | STEADY |
| Blank lines per 100 total lines | 37 - 51 | HIGH | STEADY |
| Number of visual text blocks | 6 - 15 | HIGH | STEADY |
| Percentage of single-word lines | 3% | HIGH | VARIES |
| Predictability of line length pattern | Fairly consistent | HIGH | STEADY |
| Proportion of blank space | 44% | HIGH | STEADY |
| Spacing between content-rich lines | 1.6 - 2.2 | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 49 - 170 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average words per line | 8 - 29 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 59% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 17% | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
| Variation in block sizes | 44% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 739 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 6% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 6% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 1% of posts | LOW | VARIES |
| Consistency of numbered list formatting | 4% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 11% | TYPICAL | VARIES |
| Number of numbered list sections | 0.0 - 0.2 | TYPICAL | VARIES |
| Use of inline enumeration | 1% | TYPICAL | VARIES |
| Whether numbered lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of words used only once | 57 - 120 | HIGH | STEADY |
| How often three-word phrases repeat | 0.0 - 5.7 | HIGH | VARIES |
| How often two-word phrases repeat | 3 - 15 | HIGH | STEADY |
| Length of longest repeated phrase | 1.5 - 4.6 | HIGH | STEADY |
| Number of unique words used | 71 - 163 | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 4% | LOW | VARIES |
| Count of idiomatic expressions | 0.0 - 0.1 | TYPICAL | VARIES |
| Percentage of words used only once | 78% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 68% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-2.0 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-2.1 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.9-7.5 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-2.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.4 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 82% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | STEADY |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 8 - 37 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.6 | HIGH | VARIES |
| Whether the closing has a signature phrase | 37% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending includes hashtags | 99% of posts | HIGH | STEADY |
| Whether the ending is a question | 51% | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Closing length relative to total post | 28% | LOW | STEADY |
| Whether the ending has a call-to-action | 17% of posts | LOW | VARIES |
| Character length of the closing | 79 - 404 | TYPICAL | STEADY |
| Whether the ending includes emoji | 13% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 99% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 3.7 | HIGH | VARIES |
| Consecutive long paragraphs | 44% | HIGH | VARIES |
| Consecutive short paragraphs | 1.9 - 8.7 | HIGH | STEADY |
| How much paragraph length varies | 0 - 28 | HIGH | VARIES |
| Opening paragraph length vs body average | 1% | HIGH | VARIES |
| Total number of paragraphs | 5 - 14 | HIGH | STEADY |
| Variation in length changes between paragraphs | 0 - 25 | HIGH | VARIES |
| Average sentences per paragraph | 0.6 - 3.7 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.6 - 3.7 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 66% | TYPICAL | VARIES |
| How frequently new paragraphs start | 30 - 91 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.0 - 7.0 | TYPICAL | VARIES |
| Typical paragraph length (median) | 0.7 - 2.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 20 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are verbs | 12 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 12 - 44 | HIGH | STEADY |
| Total sentence count | 9 - 26 | HIGH | STEADY |
| Total syllables in the post | 148 - 435 | HIGH | STEADY |
| Total word count of the post | 94 - 277 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 49 - 75 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 21 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-29 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-2 per 1k words | HIGH | VARIES |
| Multiple question marks per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 22 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 8% | HIGH | VARIES |
| Question marks per 1000 words | 0-40 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-29 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Parentheses usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 9% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 21-79 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 29 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 50 | LOW | VARIES |
| Lines using past tense | 30% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.4 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.4 | TYPICAL | VARIES |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post contains quotations | 40% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 46% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 2.5 - 8.0 | LOW | STEADY |
| Overall sentence complexity | 8 - 35 | LOW | STEADY |
| Parenthetical breaks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences over 20 words | 14% | LOW | VARIES |
| Word count of shortest sentence | 0.1 - 5.0 | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.3 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 15 | TYPICAL | STEADY |
| Average words per sentence | 7 - 15 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 69% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 52% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 24 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 43% | TYPICAL | STEADY |
| Typical sentence length (median) | 5 - 14 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.2 - 2.1 | TYPICAL | STEADY |
| Variation in sentence lengths | 5 - 10 | TYPICAL | STEADY |
| Word count of the longest sentence | 18 - 38 | TYPICAL | STEADY |
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