Celina Ploskonka's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
9x more signature
Proportion of hashtags in ALL CAPS
13x more signature
Average emoji per line of text
7x more signature
Percentage of emoji that are neutral/functional
5x more signature
See example from 27 Nov 2025
Number of emoji in the opening hook
5x more consistent
Proportion of hashtags in the opening
4x more Number of emoji in call-to-action lines
5x more Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of all-lowercase hashtags
rarely consistent
Whether any list structure is used
rarely consistent
Count of sentences starting with adverbs
rarely consistent
Sentences starting with adverbs (%)
rarely consistent
Percentage of complex words (3+ syllables)
1.4x less consistent
Average lines per text block
1.3x less consistent
Average word complexity (syllables per word)
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts use all-caps hashtags 13 times more than the average LinkedIn writer. Not just a few - your caps-lock hashtags are a full-blown signature move, standing out with a volume most people never even approach. It's like you turned the dial up to 11 and broke it off.
Why does it work? Those ALL CAPS hashtags are visual sirens - they cut through the scroll, signaling energy, confidence, and intent. Now try briefing this to a ghostwriter: "Hey, can you make sure my hashtags are in ALL CAPS 13x more than average, but use almost no lists and almost never start sentences with adverbs?" They'd stare at you blankly. This isn't a checklist - it's muscle memory. You don't even know you're doing it.
And with a posting frequency of just 0.1 times per week, every post counts. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Aug 2023 - Nov 2025)
Recent 12 posts since Dec 2023
vs
Earlier 6 posts before Dec 2023
Opening hashtags Increasing (17% → 25%)
More
Style patterns based on 18 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
03 Aug 2023 - 10 Nov 2025
0.1 posts/week avg
17/120 active weeks
103 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 14% | HIGH | VARIES |
| Whether CTAs include emoji | 28% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 17% of posts | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| Whether any call-to-action exists | 78% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 80% | HIGH | STEADY |
| Balance between positive and negative emoji | 20% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 1.2 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.3 | HIGH | VARIES |
| Emoji count relative to sentence count | 29% | HIGH | STEADY |
| Emoji density in the hook section | 14 - 28 | HIGH | STEADY |
| Emoji used to replace words entirely | 10% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.4 - 1.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 80% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 20% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 75% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.7 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.9 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 5% | TYPICAL | VARIES |
| Emoji density in CTA sections | 5 - 26 | TYPICAL | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 25% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 28% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of positive contractions used | 0.0 - 3.0 | HIGH | STEADY |
| Number of different contraction types | 0.1 - 2.6 | HIGH | STEADY |
| Percentage of words that are contractions | 2% | HIGH | STEADY |
| Total number of contractions | 0.0 - 3.1 | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | STEADY |
| Variety of different contractions used | 61% | HIGH | STEADY |
| Count of negative contractions used | 6% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:71 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 7% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 181 - 285 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 9 - 46 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 12 - 48 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 12 - 77 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 3 - 58 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 40% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 3 - 15 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 50% | HIGH | VARIES |
| Proportion of hashtags in the opening | 67% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 50% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 17% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 291 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 67% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 3.4 | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.8 | LOW | VARIES |
| Proportion of hashtags placed at the end | 17% | TYPICAL | VARIES |
| Whether any hashtags are used | 33% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 0.9 | HIGH | VARIES |
| Whether the hook contains emoji | 28% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 11% | LOW | VARIES |
| Whether there's a clear opening hook section | 17% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 3% | TYPICAL | STEADY |
| Character count of the hook | 151 - 383 | TYPICAL | STEADY |
| Character position where the hook ends | 151 - 383 | TYPICAL | STEADY |
| Hook length relative to total post | 86% | TYPICAL | STEADY |
| Hook lines relative to total lines | 78% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 86% | TYPICAL | STEADY |
| Whether the hook contains a question | 22% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variation in line lengths | 0 - 841 | HIGH | VARIES |
| Average spacing between blank lines | 67% | LOW | VARIES |
| Number of visual text blocks | 0.9 - 3.7 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Average characters per line | 75 - 290 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 13 - 52 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 4 - 43 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 42% | TYPICAL | STEADY |
| Percentage of single-word lines | 1% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 23% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.2 - 2.2 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 43% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.4 | LOW | VARIES |
| Length of longest repeated phrase | 67% | LOW | VARIES |
| Count of words used only once | 21 - 65 | TYPICAL | STEADY |
| Number of unique words used | 22 - 80 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.2 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 8% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 59 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 9% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 61% of posts | HIGH | STEADY |
| Whether the ending includes emoji | 22% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| ALL CAPS words in the closing | 3% | TYPICAL | STEADY |
| Character length of the closing | 120 - 501 | TYPICAL | STEADY |
| Closing length relative to total post | 92% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.7 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 33% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 17% | TYPICAL | VARIES |
| Whether there's a clear closing section | 72% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| How frequently new paragraphs start | 16 - 68 | LOW | STEADY |
| Total number of paragraphs | 0.9 - 3.7 | LOW | STEADY |
| Variation in length changes between paragraphs | 39% | LOW | VARIES |
| Average change in length between paragraphs | 76% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.7 - 3.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 3.6 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 79% | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.3 - 3.5 | TYPICAL | STEADY |
| How much paragraph length varies | 89% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.1 - 4.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 3.5 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 17 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1 - 15 | LOW | STEADY |
| Total sentence count | 1.9 - 5.6 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.6 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 50 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 17 | TYPICAL | STEADY |
| Total syllables in the post | 28 - 164 | TYPICAL | STEADY |
| Total word count of the post | 20 - 109 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parentheses usage per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 0 - 54 | HIGH | VARIES |
| Colon usage per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 7-60 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-39 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 220 | HIGH | VARIES |
| Number of narrative/story signals | 1.3 - 2.8 | HIGH | STEADY |
| Number of quotation blocks | 0.4 - 1.4 | HIGH | STEADY |
| Total characters in quoted content | 0 - 220 | HIGH | VARIES |
| Use of story transitions | 27% | HIGH | VARIES |
| Whether the post contains quotations | 83% of posts | HIGH | STEADY |
| Whether the post tells a story | 78% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 60% | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Percentage of sentences under 8 words | 16% | LOW | VARIES |
| Average number of clauses per sentence | 1.5 - 2.9 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 24 | TYPICAL | STEADY |
| Average words per sentence | 10 - 24 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 56% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 42% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 17 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 17 - 66 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 33% | TYPICAL | STEADY |
| Typical sentence length (median) | 10 - 23 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.0 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 43 | TYPICAL | STEADY |
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