Alex Wilkinson's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of all-lowercase hashtags
4x more signature
Proportion of hashtags woven into the text
9x more Percentage of words used only once
1.1x more consistent
Unique words divided by total words
1.1x more consistent
Hook lines relative to total lines
1.5x more consistent
Hook length relative to total post
1.4x more consistent
Where LinkedIn's 'see more' cuts off
1.4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a clear opening hook section
rarely consistent
Usage of 'that' per 1000 words
rarely consistent
Whether any emoji are used in the post
rarely consistent
Variety of different emoji used (unique/total ratio)
rarely consistent
Whether there's a blank line after the hook
rarely consistent
Whether the ending includes emoji
rarely consistent
Whether the hook contains emoji
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you weave hashtags directly into your sentences 9 times more than the average LinkedIn author. Not tacked on at the end, not standing apart - embedded, lowercase, almost camouflaged. It’s like you’re hiding signals in plain sight, threading topics straight into your ideas instead of tagging them afterwards.
That subtlety is a fingerprint. It makes your posts feel less like corporate broadcasts and more like off-the-cuff insights. Try briefing this to a ghostwriter: “Hey, just blend hashtags into the text about 9x more than normal, lowercase, don’t draw attention.” They’d think you were nuts. Because this isn’t a style guide - it’s muscle memory. It’s subconscious. You couldn’t force it even if you tried.
And let’s not forget: you post less than once a week - only 0.1 times weekly over 275 weeks. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Nov 2019 - Feb 2025)
Recent 4 posts since Dec 2023
vs
Earlier 18 posts before Dec 2023
Opening hashtags Stopped (was 17%, now rarely)
Stopped
Style patterns based on 22 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
14 Nov 2019 - 14 Feb 2025
0.1 posts/week avg
22/275 active weeks
253 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 11% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 9% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 55% of posts | TYPICAL | STEADY |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | VARIES |
| Count of negative contractions used | 4% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:91 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 8% | LOW | VARIES |
| Count of positive contractions used | 46% | TYPICAL | VARIES |
| Number of different contraction types | 46% | TYPICAL | VARIES |
| Total number of contractions | 50% | TYPICAL | VARIES |
| Variety of different contractions used | 31% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 62 | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-30 per 1k words | HIGH | VARIES |
| Usage of 'a' per 1000 words | 0 - 29 | LOW | VARIES |
| Usage of 'as' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'for' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Variety of function words used | 19% | LOW | STEADY |
| Overall grammatical word usage | 72 - 235 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 50 | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 30 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 59 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 55 | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 4 - 17 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 27 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 98% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 56% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 34% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 259 | HIGH | VARIES |
| Total number of hashtags | 0.0 - 6.0 | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 11% | LOW | VARIES |
| Proportion of hashtags using CamelCase | 2% | LOW | VARIES |
| Whether any hashtags are used | 59% of posts | TYPICAL | STEADY |
| Whether the opening line contains a hashtag | 23% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of 'you/your' in the hook | 3% | HIGH | VARIES |
| Whether the hook starts with a conjunction | 4% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 73 - 267 | TYPICAL | STEADY |
| Character position where the hook ends | 73 - 267 | TYPICAL | STEADY |
| Hook length relative to total post | 98% | TYPICAL | STEADY |
| Hook lines relative to total lines | 98% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 98% | TYPICAL | STEADY |
| Whether the hook contains a question | 14% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of very short lines (<5 words) | 22% | HIGH | VARIES |
| Average characters per line | 3 - 179 | LOW | STEADY |
| Average words per line | 0 - 31 | LOW | VARIES |
| Number of visual text blocks | 1.3 - 3.1 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 2% | LOW | VARIES |
| Variation in line lengths | 0 - 154 | LOW | VARIES |
| Average lines per text block | 0.9 - 1.1 | TYPICAL | STEADY |
| Average spacing between blank lines | 75% | TYPICAL | VARIES |
| Blank lines per 100 total lines | 9 - 49 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 70% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 29% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.4 - 2.8 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of meaningful words to grammatical words | 8% | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 11 - 37 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 33% | LOW | VARIES |
| Length of longest repeated phrase | 18% | LOW | VARIES |
| Number of unique words used | 11 - 41 | LOW | STEADY |
| Percentage of words used only once | 95% | TYPICAL | STEADY |
| Unique words divided by total words | 95% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with discourse markers | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0 - 38 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 0 - 54 | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-0.7 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 1% | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 38 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 67 - 261 | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has a signature phrase | 9% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Closing length relative to total post | 95% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 36% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 59% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 14% | TYPICAL | VARIES |
| Whether there's a clear closing section | 59% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 91% | HIGH | STEADY |
| How frequently new paragraphs start | 41 - 161 | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 30% | LOW | VARIES |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 16% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.9 - 2.3 | LOW | STEADY |
| Total number of paragraphs | 1.3 - 3.1 | LOW | STEADY |
| Variation in length changes between paragraphs | 11% | LOW | VARIES |
| Average sentences per paragraph | 0.7 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 2.1 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.1 - 3.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 2.0 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 36 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 2 - 19 | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1.3 - 8.2 | LOW | STEADY |
| Total sentence count | 1.1 - 3.2 | LOW | STEADY |
| Total syllables in the post | 18 - 71 | LOW | STEADY |
| Total word count of the post | 10 - 46 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.3 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 34 - 81 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 27 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with exclamation | 0 - 60 | HIGH | VARIES |
| Question marks per 1000 words | 0-40 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-75 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 0-95 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-67 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-32 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 7% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 19% | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 12% | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Whether the post tells a story | 23% of posts | LOW | VARIES |
| Average length of quoted passages | 0 - 68 | TYPICAL | VARIES |
| Number of narrative/story signals | 0.2 - 1.7 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 104 | TYPICAL | VARIES |
| Whether the post contains quotations | 46% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 3 - 18 | HIGH | STEADY |
| Variation in clause count across sentences | 29% | LOW | VARIES |
| Variation in sentence lengths | 0.1 - 8.8 | LOW | STEADY |
| Average number of clauses per sentence | 1.1 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 20 | TYPICAL | STEADY |
| Average words per sentence | 8 - 20 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 39% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 70% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 25 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 10 - 48 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 23% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 30% | TYPICAL | VARIES |
| Typical sentence length (median) | 8 - 20 | TYPICAL | STEADY |
| Word count of the longest sentence | 11 - 25 | TYPICAL | STEADY |
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