Andrew Tavener's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature
See example from 06 Nov 2025
Percentage of lines containing at least one emoji
10x more signature
Average emoji per line of text
8x more signature
Number of emoji in call-to-action lines
6x more signature
Number of emoji in the opening hook
4x more consistent
Opening paragraph length vs body average
3x more Percentage of words that are nouns
1.4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Percentage of very short lines (<5 words)
21x less consistent
Spacing between content-rich lines
5x less Lines containing exactly one sentence
4x less How often paragraphs contain just one sentence
4x less How frequently new paragraphs start
1.9x less consistent
Percentage of words that are pronouns
1.8x less Number of unique words used
1.6x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts are absolute emoji powerhouses: you pack 8 times more emoji into each line than the average LinkedIn author, and a staggering 10 times more of your lines contain at least one emoji. Even your hooks and calls-to-action are loaded, with 4x and 6x more emoji respectively. It's not just habit - it's a signature move that shapes how people read your words before they even process the content.
This works because functional, neutral emoji act like rhythm and punctuation, guiding the reader's eye and energy through your posts. It sets a tone that's unmistakably yours: approachable but deliberate, never robotic. Now try briefing this to a ghostwriter: "I need you to use 7 times more neutral emoji, but not make it look forced. Oh, and spike the call-to-action too." They'd freeze. It's not a checklist - it's hardwired. Even you couldn't reverse-engineer it if you tried.
Posting 3.8 times per week, your consistency is solid, but the real magic is in the unspoken style code you’ve embedded. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
23 Jun 2025 - 04 Dec 2025
3.8 posts/week avg
21/24 active weeks
3 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 14% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 7% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 12% | TYPICAL | VARIES |
| Whether any call-to-action exists | 76% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 84% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 14% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.8 - 1.5 | HIGH | STEADY |
| Emoji count relative to sentence count | 31% | HIGH | STEADY |
| Emoji density in CTA sections | 25 - 43 | HIGH | STEADY |
| Emoji density in the hook section | 17 - 44 | HIGH | STEADY |
| Largest group of adjacent emoji | 14% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.8 - 1.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.6 - 1.4 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 4% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 77% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 7% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 5% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.6 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji used to replace words entirely | 4% | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 16% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 16% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 2% | LOW | VARIES |
| Count of positive contractions used | 9% | LOW | VARIES |
| Number of different contraction types | 11% | LOW | VARIES |
| Percentage of words that are contractions | 21% | LOW | VARIES |
| Total number of contractions | 11% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 5% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 17% | LOW | VARIES |
| Variety of different contractions used | 10% | LOW | VARIES |
| Ratio of negative to positive contractions | 22:1 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'and' per 1000 words | 16 - 59 | HIGH | STEADY |
| Usage of 'a' per 1000 words | 0 - 28 | LOW | VARIES |
| Usage of 'as' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Variety of function words used | 24% | LOW | STEADY |
| Overall grammatical word usage | 107 - 213 | TYPICAL | STEADY |
| Usage of 'by' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 7 - 58 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 52 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0 - 28 | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 11 - 14 | HIGH | STEADY |
| Proportion of hashtags in the opening | 58% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 41% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 98% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 58% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 4.4 | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags woven into the text | 2% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.6 | LOW | VARIES |
| Whether any hashtags are used | 21% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook contains a question | 28% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 7% | LOW | VARIES |
| Whether there's a clear opening hook section | 6% of posts | LOW | VARIES |
| Character count of the hook | 174 - 311 | TYPICAL | STEADY |
| Character position where the hook ends | 174 - 311 | TYPICAL | STEADY |
| Hook length relative to total post | 95% | TYPICAL | STEADY |
| Hook lines relative to total lines | 93% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 1% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 95% | TYPICAL | STEADY |
| Whether the hook contains emoji | 14% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 142 - 296 | HIGH | STEADY |
| Average spacing between blank lines | 16% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 13 | LOW | VARIES |
| Lines containing exactly one sentence | 14% | LOW | VARIES |
| Number of visual text blocks | 0.0 - 2.8 | LOW | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 1% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 3% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 1% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 23% | LOW | VARIES |
| Variation in block sizes | 6% | LOW | VARIES |
| Variation in line lengths | 0 - 157 | LOW | VARIES |
| Average lines per text block | 0.6 - 1.7 | TYPICAL | STEADY |
| Average words per line | 22 - 45 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 12% | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 22% | LOW | VARIES |
| How often two-word phrases repeat | 84% | LOW | VARIES |
| Length of longest repeated phrase | 34% | LOW | VARIES |
| Number of unique words used | 19 - 57 | LOW | STEADY |
| Count of words used only once | 20 - 49 | TYPICAL | STEADY |
| Percentage of words used only once | 92% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 6% | TYPICAL | STEADY |
| Unique words divided by total words | 91% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.1 per post | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-0.8 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 8% | LOW | VARIES |
| Sentences starting with adverbs (%) | 1% | LOW | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 5% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 50% of posts | HIGH | VARIES |
| Whether the ending is a question | 28% | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the closing has a signature phrase | 10% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 1% | LOW | VARIES |
| Whether the ending includes hashtags | 21% of posts | LOW | VARIES |
| Character length of the closing | 175 - 322 | TYPICAL | STEADY |
| Closing length relative to total post | 96% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.6 | TYPICAL | VARIES |
| Whether the ending includes emoji | 16% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 68% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.7 | HIGH | VARIES |
| Closing paragraph length vs body average | 93% | HIGH | STEADY |
| How much paragraph length varies | 0.0 - 5.8 | HIGH | VARIES |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Consecutive short paragraphs | 70% | LOW | VARIES |
| How frequently new paragraphs start | 19 - 48 | LOW | STEADY |
| Total number of paragraphs | 0.0 - 3.1 | LOW | VARIES |
| Average sentences per paragraph | 2.0 - 3.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 2.0 - 3.8 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 2.1 - 4.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.9 - 3.8 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 95% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 5% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 23 - 38 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.9 - 5.0 | LOW | STEADY |
| Total syllables in the post | 21 - 135 | LOW | STEADY |
| Total word count of the post | 14 - 73 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.6 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 1 - 18 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 26 - 62 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 14 - 30 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Comma usage per 1000 words | 14-97 per 1k words | HIGH | STEADY |
| Em dash (—) usage per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-52 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-29 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 10% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 56% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines using past tense | 64% | HIGH | STEADY |
| Average length of quoted passages | 66% | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.5 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 10 | LOW | VARIES |
| Use of story transitions | 5% | LOW | VARIES |
| Whether the post contains quotations | 13% of posts | LOW | VARIES |
| Whether the post tells a story | 16% of posts | LOW | VARIES |
| Number of narrative/story signals | 0.2 - 1.5 | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 13% | LOW | VARIES |
| Percentage of sentences over 20 words | 15% | LOW | VARIES |
| Variation in clause count across sentences | 94% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 17 | TYPICAL | STEADY |
| Average words per sentence | 9 - 17 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 56% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 26 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 11 | TYPICAL | STEADY |
| Overall sentence complexity | 10 - 41 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 28% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 16 | TYPICAL | STEADY |
| Variation in sentence lengths | 2 - 12 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 10 - 32 | TYPICAL | STEADY |
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