Jack C.'s AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 04 Dec 2025
Whether any hashtags are used
2x more consistent
See example from 29 Sep 2025
Count of neutral/functional emoji
7x more How consistently the same emoji is used for bullets
16x more distinctive
Whether emoji are used as bullet point markers
15x more distinctive
Percentage of lines containing at least one emoji
4x more consistent
Proportion of blank space
1.9x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Hook lines relative to total lines
2.0x less consistent
Hook length relative to total post
1.8x less consistent
Where LinkedIn's 'see more' cuts off
1.8x less consistent
Closing length relative to total post
1.7x less Unique words divided by total words
1.1x less consistent
Percentage of words used only once
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji as bullet points 15 times more than the average LinkedIn author. Not only that, but you're 16 times more consistent in sticking with the exact same emoji for your bullets - like a digital fingerprint nobody else leaves behind. It's not just a quirk; it's a calling card.
This works because it subconsciously signals order and clarity to your readers, making your posts feel structured and frictionless. Now try briefing a ghostwriter: "Hey, use neutral emoji as bullets, but make sure you do it 15x more than everyone else, and never, ever switch it up." They'd think you've lost it - because this isn't something you could script or even consciously repeat. It's part of your AuthorDNA, not a checklist.
You post less than once a week, but every post carries your unmistakable mark. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Aug 2023 - Jun 2025)
Recent 66 posts since Dec 2023
vs
Earlier 16 posts before Dec 2023
Opening hashtags Increasing (12% → 21%)
More
Style patterns based on 82 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
24 Aug 2023 - 16 Jun 2025
0.9 posts/week avg
73/96 active weeks
23 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs phrased as questions vs statements | 21% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 20% | HIGH | VARIES |
| Whether CTAs include emoji | 15% of posts | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 14% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 15% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 72% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 20% | HIGH | VARIES |
| Average emoji per line of text | 36% | HIGH | STEADY |
| Balance between positive and negative emoji | 9% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.4 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 6.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 67% | HIGH | VARIES |
| Emoji density in the hook section | 0 - 88 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 70 | HIGH | VARIES |
| Emoji used to replace words entirely | 11% | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 35% | HIGH | VARIES |
| How often the same emoji repeats across the post | 21% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.9 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.1 - 1.8 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 3% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 4% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 83% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 13% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 36% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 1% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 2.3 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.0 | HIGH | VARIES |
| Variety of different emoji used as bullets | 14% | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 35% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.6 | TYPICAL | VARIES |
| Emoji count per 1000 words | 7% | TYPICAL | VARIES |
| Emoji density in CTA sections | 0 - 42 | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 2.1 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 22% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 28% of posts | TYPICAL | VARIES |
| Whether the post starts with an emoji | 4% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 49% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 36% | LOW | VARIES |
| Count of negative contractions used | 16% | TYPICAL | VARIES |
| Count of positive contractions used | 52% | TYPICAL | VARIES |
| Number of different contraction types | 56% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 37:1 | TYPICAL | VARIES |
| Total number of contractions | 68% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 13% | TYPICAL | VARIES |
| Variety of different contractions used | 27% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 22 | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Variety of function words used | 56% | HIGH | STEADY |
| Usage of 'because' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 181 - 246 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 10 - 32 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 14 - 46 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 2 - 23 | TYPICAL | STEADY |
| Usage of 'is' per 1000 words | 2 - 19 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 9 - 35 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 20 - 53 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 17 - 46 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 1-16 per 1k words | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 12 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 73% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 64% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 22% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 451 | HIGH | VARIES |
| Total number of hashtags | 2.2 - 6.2 | HIGH | STEADY |
| Whether any hashtags are used | 100% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 5% | LOW | VARIES |
| Hashtag density per 100 words | 1.1 - 6.3 | TYPICAL | STEADY |
| Proportion of all-lowercase hashtags | 33% | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 3% | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 20% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether there's a blank line after the hook | 61% | HIGH | STEADY |
| Whether there's a clear opening hook section | 74% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Hook length relative to total post | 41% | LOW | STEADY |
| Hook lines relative to total lines | 34% | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 41% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 229 - 379 | TYPICAL | STEADY |
| Character position where the hook ends | 229 - 379 | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.9 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Whether the hook contains a question | 23% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 11% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.6 - 2.6 | HIGH | STEADY |
| Blank lines per 100 total lines | 34 - 49 | HIGH | STEADY |
| Number of visual text blocks | 3.6 - 8.7 | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 42% | HIGH | STEADY |
| Spacing between content-rich lines | 1.6 - 2.2 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 30% | LOW | VARIES |
| Average characters per line | 94 - 170 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average words per line | 15 - 27 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 72% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 12% | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 500 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 29% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Whether emoji bullet lists are used | 8% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 6% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 2% of posts | LOW | VARIES |
| Consistency of numbered list formatting | 2% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 12% | TYPICAL | VARIES |
| Whether any list structure is used | 13% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 2% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of words used only once | 53 - 107 | HIGH | STEADY |
| Length of longest repeated phrase | 0.9 - 3.3 | HIGH | STEADY |
| Number of unique words used | 64 - 135 | HIGH | STEADY |
| How often three-word phrases repeat | 57% | LOW | VARIES |
| Common idioms and expressions per 1000 words | 14% | TYPICAL | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.9 - 7.0 | TYPICAL | STEADY |
| Percentage of words used only once | 81% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 73% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.2-2.4 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 41% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 2 - 34 | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 44% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 92% of posts | HIGH | STEADY |
| Whether the ending is a question | 32% | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Closing length relative to total post | 44% | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Character length of the closing | 184 - 478 | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.8 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 38% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 16% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 95% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 92% | HIGH | STEADY |
| Consecutive short paragraphs | 2.5 - 8.4 | HIGH | STEADY |
| Total number of paragraphs | 3.5 - 8.7 | HIGH | STEADY |
| Consecutive long paragraphs | 7% | LOW | VARIES |
| Average change in length between paragraphs | 67% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.9 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.1 | TYPICAL | STEADY |
| How frequently new paragraphs start | 33 - 57 | TYPICAL | STEADY |
| How much paragraph length varies | 81% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.9 - 3.2 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 1.9 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 78% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 19 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 13 - 39 | HIGH | STEADY |
| Total syllables in the post | 134 - 336 | HIGH | STEADY |
| Total word count of the post | 80 - 202 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 30 - 61 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 13 - 25 | TYPICAL | STEADY |
| Total sentence count | 4 - 11 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Em dash (—) usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Multiple question marks per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 9% | HIGH | VARIES |
| Colon usage per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 8% | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 26-69 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Mixed punctuation clusters per 1000 words | 0-1 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 86% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 74 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 35% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.1 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 144 | TYPICAL | VARIES |
| Use of story transitions | 6% | TYPICAL | VARIES |
| Whether the post contains quotations | 33% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 38% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall sentence complexity | 0 - 132 | HIGH | VARIES |
| Percentage of sentences over 20 words | 41% | HIGH | STEADY |
| Percentage of sentences under 8 words | 21% | LOW | STEADY |
| Average number of clauses per sentence | 1.5 - 3.4 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 28 | TYPICAL | STEADY |
| Average words per sentence | 11 - 28 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 61% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 68% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 18 - 41 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 20 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 28 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.5 | TYPICAL | VARIES |
| Variation in sentence lengths | 6 - 17 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 15 | TYPICAL | VARIES |
| Word count of the longest sentence | 22 - 56 | TYPICAL | STEADY |
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