(Anna) Karina Stiller's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Closing paragraph length vs body average
2x more Unique words divided by total words
1.1x more consistent
Percentage of words used only once
1.1x more consistent
How easy the text is to read (higher = easier)
1.2x more consistent
Hook lines relative to total lines
1.2x more consistent
Sentences starting with pronouns (I, You, We, They) (%)
2x more See example from 03 Dec 2025
Hook length relative to total post
1.2x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any emoji are used in the post
rarely consistent
Variety of different emoji used (unique/total ratio)
rarely consistent
Whether the ending includes emoji
rarely consistent
Whether the hook contains emoji
rarely consistent
Number of different emoji types used
rarely consistent
Number of emoji in the closing
rarely consistent
Total number of emoji in the post
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your closing paragraphs are twice as long as the rest of your posts. That's right - on average, your endings are 2x the length of your typical body paragraphs. You linger at the finish line, giving your audience more to chew on just when most writers are winding down.
That works because it signals intention and confidence. You don't just wrap up - you underline, expand, and leave no room for ambiguity. Now try briefing this to a ghostwriter: "Make sure my closing is always twice as long as the rest." They'd stare blankly, because this isn't a checklist, it's your instinct in action. Even you couldn't force it if you tried.
You only post about once every 10 weeks, but each time, your signature is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2019 - Nov 2025)
Recent 12 posts since Dec 2023
vs
Earlier 12 posts before Dec 2023
Hashtag usage Increasing (17% → 25%)
More
Style patterns based on 24 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
10 Oct 2019 - 24 Nov 2025
0.1 posts/week avg
23/321 active weeks
298 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 33% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 8% | LOW | VARIES |
| Count of positive contractions used | 42% | TYPICAL | VARIES |
| Number of different contraction types | 50% | TYPICAL | VARIES |
| Percentage of words that are contractions | 96% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 42:1 | TYPICAL | VARIES |
| Total number of contractions | 50% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 12% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 84% | TYPICAL | VARIES |
| Variety of different contractions used | 33% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'for' per 1000 words | 2 - 37 | HIGH | STEADY |
| Usage of 'if' per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Usage of 'on' per 1000 words | 0 - 37 | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 113 - 256 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 54 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 27 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 8 - 76 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 29% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Proportion of all-lowercase hashtags | 80% | HIGH | STEADY |
| Proportion of hashtags in the opening | 60% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 40% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 365 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 60% | HIGH | STEADY |
| Hashtag density per 100 words | 39% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.6 | LOW | VARIES |
| Whether any hashtags are used | 21% of posts | LOW | VARIES |
| Average character length of hashtags | 4.7 - 6.9 | TYPICAL | STEADY |
| Proportion of hashtags using CamelCase | 20% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook starts with a conjunction | 4% | HIGH | VARIES |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains a question | 8% of posts | LOW | VARIES |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether there's a blank line after the hook | 4% | LOW | VARIES |
| Whether there's a clear opening hook section | 12% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 122 - 261 | TYPICAL | STEADY |
| Character position where the hook ends | 122 - 261 | TYPICAL | STEADY |
| Hook length relative to total post | 84% | TYPICAL | STEADY |
| Hook lines relative to total lines | 82% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 84% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 4% | HIGH | VARIES |
| Number of visual text blocks | 0.6 - 4.5 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 2% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 25% | LOW | VARIES |
| Variation in line lengths | 0 - 236 | LOW | VARIES |
| Average characters per line | 51 - 159 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.9 | TYPICAL | STEADY |
| Average spacing between blank lines | 80% | TYPICAL | VARIES |
| Average words per line | 9 - 27 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 40 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 51% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 19% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.2 - 2.0 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 25% | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 4% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 24% | LOW | VARIES |
| How often two-word phrases repeat | 94% | LOW | VARIES |
| Length of longest repeated phrase | 29% | LOW | VARIES |
| Number of unique words used | 15 - 67 | LOW | STEADY |
| Count of words used only once | 16 - 55 | TYPICAL | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 89% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-1.9 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 3 - 50 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 10% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has a signature phrase | 8% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 12% of posts | LOW | VARIES |
| Whether the ending is a question | 4% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 125 - 261 | TYPICAL | STEADY |
| Closing length relative to total post | 86% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 29% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 62% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 4% | LOW | VARIES |
| How much paragraph length varies | 78% | LOW | VARIES |
| Variation in length changes between paragraphs | 33% | LOW | VARIES |
| Average change in length between paragraphs | 80% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.9 - 2.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.8 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.4 - 4.0 | TYPICAL | STEADY |
| How frequently new paragraphs start | 33 - 90 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.3 | TYPICAL | STEADY |
| Total number of paragraphs | 0.9 - 4.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 13 | LOW | VARIES |
| Total sentence count | 1.8 - 6.4 | LOW | STEADY |
| Total syllables in the post | 14 - 133 | LOW | STEADY |
| Total word count of the post | 11 - 86 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.3 - 1.7 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 52 - 80 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 7 - 18 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Exclamation marks per 1000 words | 0-95 per 1k words | HIGH | VARIES |
| Multiple exclamation marks per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-40 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 4% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Ellipsis (...) usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 46 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 120 | TYPICAL | VARIES |
| Lines using past tense | 34% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.3 - 1.8 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 120 | TYPICAL | VARIES |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post contains quotations | 42% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 29% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall sentence complexity | 7 - 39 | LOW | STEADY |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Percentage of sentences over 20 words | 10% | LOW | VARIES |
| Average number of clauses per sentence | 1.1 - 2.3 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 17 | TYPICAL | STEADY |
| Average words per sentence | 7 - 17 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 56% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 50% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 25 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 10 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 34% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 16 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 1.6 - 9.7 | TYPICAL | STEADY |
| Word count of the longest sentence | 5 - 39 | TYPICAL | STEADY |
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