Ashley Fletcher's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
10x more signature ↑ increasing
Average emoji per line of text
9x more signature ↑ increasing
Number of emoji in call-to-action lines
8x more signature ↑ increasing
Emoji count relative to sentence count
10x more signature ↑ increasing
Proportion of hashtags in the opening
5x more signature ↓ declining
Percentage of emoji that are neutral/functional
5x more signature ↑ increasing
See example from 04 Dec 2025
Whether the opening line contains a hashtag
4x more signature ↓ declining
Does Less Of...
Patterns you use less often - that's part of your style too!
CTAs phrased as questions vs statements
rarely consistent
How frequently new paragraphs start
2x less How often paragraphs contain just one sentence
2x less Lines containing exactly one sentence
2.0x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use 10 times more emoji per sentence than the average LinkedIn poster. It's not just a sprinkle - it's a whole language. On top of that, your calls to action pack in 8x more emoji than most, and a full 10% of your lines contain at least one emoji. This isn't subtle. It's a signature.
This works because nobody scrolls past your posts and wonders if they're reading a bot. Emoji are your punctuation, your emphasis, your subtext - and your audience feels it, even if they can't explain why. Now try briefing a ghostwriter: "Make sure every sentence has 10x the usual emoji and open with 5x the hashtags, but don't ask questions in your CTAs." They'd think you're joking. You couldn't even reverse-engineer it yourself if you tried, because it's not a checklist - it's your AuthorDNA.
You post less than once a week, but every time you do, these patterns pulse through your writing. This is what Drumbeat captures - the invisible fingerprints your audience feels but you can't put into words. Your voice, decoded, at scale.
Style Evolution
How your writing has changed (Jun 2020 - Nov 2025)
Recent 20 posts since Dec 2023
vs
Earlier 23 posts before Dec 2023
Hashtag usage Declining (57% → 15%)
Less
Opening hashtags Declining (52% → 10%)
Less
Emoji usage Increasing (35% → 65%)
More
Style patterns based on 43 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
26 Jun 2020 - 28 Nov 2025
0.2 posts/week avg
37/284 active weeks
247 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 5% of posts | LOW | VARIES |
| Whether any call-to-action exists | 33% of posts | LOW | VARIES |
| Whether CTAs include emoji | 12% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 26% | HIGH | VARIES |
| Average emoji per line of text | 94% | HIGH | STEADY |
| Balance between positive and negative emoji | 16% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.4 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 6.6 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.3 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 64 | HIGH | VARIES |
| Emoji count relative to sentence count | 90% | HIGH | STEADY |
| Emoji density in CTA sections | 1 - 101 | HIGH | STEADY |
| Emoji density in the hook section | 6 - 78 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 79 | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 12% | HIGH | VARIES |
| How often the same emoji repeats across the post | 8% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.2 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 4.0 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.8 - 2.1 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 2.2 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 7% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 3% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 78% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 19% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 83% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 2.3 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 5.4 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 54% | HIGH | STEADY |
| Variety of different emoji used as bullets | 5% | HIGH | VARIES |
| Whether any emoji are used in the post | 58% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 12% | HIGH | VARIES |
| Whether the post starts with an emoji | 8% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji used to replace words entirely | 5% | TYPICAL | VARIES |
| How consistently emoji pair with specific words | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of different contractions used | 40% | HIGH | VARIES |
| Count of negative contractions used | 16% | TYPICAL | VARIES |
| Count of positive contractions used | 65% | TYPICAL | VARIES |
| Number of different contraction types | 74% | TYPICAL | VARIES |
| Percentage of words that are contractions | 1% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 23:1 | TYPICAL | VARIES |
| Total number of contractions | 81% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 14% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 88% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 124 - 232 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 1 - 27 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 42 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 24 | TYPICAL | STEADY |
| Usage of 'so' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 10 - 59 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 6 - 57 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Variety of function words used | 37% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 17 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 81% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 6% | HIGH | VARIES |
| Proportion of hashtags in the opening | 88% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 88% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 12% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.9 | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 7.6 | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 12% | TYPICAL | VARIES |
| Whether any hashtags are used | 37% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.6 | HIGH | VARIES |
| Whether the hook contains emoji | 51% of posts | HIGH | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook contains a question | 9% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 152 - 394 | TYPICAL | STEADY |
| Character position where the hook ends | 152 - 394 | TYPICAL | STEADY |
| Hook length relative to total post | 78% | TYPICAL | STEADY |
| Hook lines relative to total lines | 74% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 78% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 23% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 26% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average words per line | 17 - 52 | HIGH | STEADY |
| Ratio of lines starting with quotes | 3% | HIGH | VARIES |
| Variation in block sizes | 85% | HIGH | VARIES |
| Variation in line lengths | 0 - 1164 | HIGH | VARIES |
| Blank lines per 100 total lines | 0 - 31 | LOW | VARIES |
| Lines containing exactly one sentence | 27% | LOW | VARIES |
| Number of visual text blocks | 0.3 - 4.3 | LOW | STEADY |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 5% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 14% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Spacing between content-rich lines | 73% | LOW | VARIES |
| Average characters per line | 106 - 310 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.8 | TYPICAL | STEADY |
| Average spacing between blank lines | 95% | TYPICAL | VARIES |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 4% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 30% | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Average items per emoji list | 5% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 7% | LOW | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 2% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether any list structure is used | 9% of posts | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 5% of posts | TYPICAL | VARIES |
| Whether emoji bullet lists are used | 2% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 2% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 30% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 4.4 | LOW | VARIES |
| Length of longest repeated phrase | 77% | LOW | VARIES |
| Count of words used only once | 14 - 96 | TYPICAL | STEADY |
| Number of unique words used | 12 - 120 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.2 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 8% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 43 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 5% | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 58% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.1 | HIGH | VARIES |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending includes emoji | 58% of posts | HIGH | STEADY |
| Whether the ending is a question | 7% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 78 - 625 | TYPICAL | STEADY |
| Closing length relative to total post | 85% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 12% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 44% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 37% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 65% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.9 | HIGH | VARIES |
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 23% | HIGH | VARIES |
| How much paragraph length varies | 0.0 - 5.2 | HIGH | VARIES |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive short paragraphs | 0.0 - 2.7 | LOW | VARIES |
| How frequently new paragraphs start | 13 - 50 | LOW | STEADY |
| Total number of paragraphs | 0.3 - 4.3 | LOW | STEADY |
| Average sentences per paragraph | 1.5 - 4.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.5 - 4.1 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.7 - 4.8 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.4 - 4.1 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 0.0 - 2.9 | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 31 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 17 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 23 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 39 - 75 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 19 | TYPICAL | STEADY |
| Total sentence count | 0 - 11 | TYPICAL | VARIES |
| Total syllables in the post | 2 - 263 | TYPICAL | STEADY |
| Total word count of the post | 0 - 173 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-65 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 7% | HIGH | VARIES |
| Colon usage per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-42 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 4% | LOW | VARIES |
| Percentage of sentences ending with exclamation | 5% | LOW | VARIES |
| Question marks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 167 | HIGH | VARIES |
| Lines starting with quotation marks | 3% | HIGH | VARIES |
| Number of narrative/story signals | 1.0 - 2.9 | HIGH | STEADY |
| Presence of dialogue attribution patterns | 1% | HIGH | STEADY |
| Total characters in quoted content | 0 - 199 | HIGH | VARIES |
| Use of story transitions | 53% | HIGH | STEADY |
| Whether the post tells a story | 77% of posts | HIGH | STEADY |
| Lines using past tense | 57% | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Whether the post contains quotations | 49% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| Variation in sentence lengths | 0 - 25 | HIGH | STEADY |
| How often paragraphs contain just one sentence | 24% | LOW | VARIES |
| Average number of clauses per sentence | 1.1 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 28 | TYPICAL | STEADY |
| Average words per sentence | 8 - 28 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 67% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 4 - 59 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 15 | TYPICAL | STEADY |
| Overall sentence complexity | 0 - 84 | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 30% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 25% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 24 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.7 | TYPICAL | VARIES |
| Word count of shortest sentence | 1 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 6 - 62 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo