Asif C's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature ↑ emerging
See example from 04 Dec 2025
Proportion of all-lowercase hashtags
3x more consistent
Average character length of hashtags
2x more consistent
Ratio of meaningful words to grammatical words
1.5x more consistent
Percentage of words that are nouns
1.4x more Lines containing exactly one sentence
1.5x more consistent
Unique words divided by total words
1.1x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending includes emoji
rarely consistent
Number of emoji in the closing
rarely consistent
Number of emoji in call-to-action lines
rarely consistent ↑ emerging
Whether CTAs include emoji
rarely consistent
Count of negative contractions used
rarely consistent
Percentage of emoji that are positive/celebratory
rarely consistent ↑ emerging
Emoji used to replace words entirely
rarely consistent ↑ emerging
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but your posts pack 7 times more neutral or functional emoji than the average LinkedIn author. Not the emotional faces or flashy symbols - just the practical icons, dropped in with surgical precision. And when it comes to hashtags, you go even further: all-lowercase, double the average length, and 3 times more likely to show up than most. You’re not just dropping hashtags. You’re making them work overtime.
This works because it signals control and intention. Readers sense you’re deliberate - less about trends, more about clarity. Now try briefing this to a ghostwriter: “Hey, use 7x more neutral emoji, triple my lowercase hashtags, and make them longer, but don’t make it look forced.” They’d think you’d lost it. There’s no way to turn this into a checklist. This isn’t a style guide - it’s muscle memory. You couldn’t fake it if you tried.
You post less than once a week, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (May 2016 - Dec 2025)
Recent 12 posts since Dec 2023
vs
Earlier 25 posts before Dec 2023
Opening hashtags Declining (24% → 8%)
Less
Emoji usage Started recently (17% in last 2 years, was 0% before)
New
Style patterns based on 37 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
21 May 2016 - 04 Dec 2025
0.1 posts/week avg
34/499 active weeks
465 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 3% | LOW | VARIES |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 8% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 58% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 18% | HIGH | STEADY |
| Count of neutral/functional emoji | ~1.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 26% | HIGH | STEADY |
| Emoji density in the hook section | 0 - 40 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 1.2 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 18% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 1% | LOW | VARIES |
| Emoji density in CTA sections | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Number of emoji in call-to-action lines | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.3 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 6% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 6% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji usage in the middle section of the post | 5% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 8% | LOW | VARIES |
| Number of different contraction types | 8% | LOW | VARIES |
| Percentage of words that are contractions | 27% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 8% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 27% | LOW | VARIES |
| Variety of different contractions used | 8% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'for' per 1000 words | 0 - 53 | HIGH | VARIES |
| Overall grammatical word usage | 42 - 209 | LOW | STEADY |
| Usage of 'a' per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Usage of 'and' per 1000 words | 0 - 29 | LOW | VARIES |
| Usage of 'as' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-29 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Variety of function words used | 19% | LOW | VARIES |
| Usage of 'but' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 61 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 48 | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 5 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 72% | HIGH | STEADY |
| Proportion of hashtags in the opening | 39% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 43% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 25% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 18% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 288 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 39% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 9.0 | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 3% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 2.9 | TYPICAL | VARIES |
| Whether any hashtags are used | 50% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.2 | LOW | VARIES |
| Whether the hook contains a question | 8% of posts | LOW | VARIES |
| Whether the hook contains emoji | 3% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 11% of posts | LOW | VARIES |
| Character count of the hook | 18 - 335 | TYPICAL | STEADY |
| Character position where the hook ends | 18 - 335 | TYPICAL | STEADY |
| Hook length relative to total post | 90% | TYPICAL | STEADY |
| Hook lines relative to total lines | 86% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 90% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 17% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines containing exactly one sentence | 79% | HIGH | STEADY |
| Percentage of single-word lines | 2% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 30% | HIGH | VARIES |
| Ratio of lines starting with quotes | 1% | HIGH | VARIES |
| Average spacing between blank lines | 28% | LOW | VARIES |
| Average words per line | 0 - 35 | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 27 | LOW | VARIES |
| Number of visual text blocks | 0.1 - 3.6 | LOW | STEADY |
| Proportion of blank space | 11% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Variation in block sizes | 11% | LOW | VARIES |
| Variation in line lengths | 0 - 256 | LOW | VARIES |
| Average characters per line | 0 - 221 | TYPICAL | VARIES |
| Average lines per text block | 0.9 - 2.4 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 93% | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 6% | LOW | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often three-word phrases repeat | 0.0 - 6.7 | HIGH | VARIES |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 0 - 57 | LOW | VARIES |
| Length of longest repeated phrase | 92% | LOW | VARIES |
| Number of unique words used | 0 - 69 | LOW | VARIES |
| How often two-word phrases repeat | 0 - 12 | TYPICAL | VARIES |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 7% | TYPICAL | STEADY |
| Unique words divided by total words | 90% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.2 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-0.8 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 56% | LOW | VARIES |
| Sentences starting with adverbs (%) | 1% | LOW | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 7% | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 11% of posts | LOW | VARIES |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether there's a clear closing section | 42% of posts | LOW | VARIES |
| Character length of the closing | 16 - 328 | TYPICAL | STEADY |
| Closing length relative to total post | 90% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 19% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 50% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 11% | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 89% | HIGH | STEADY |
| How frequently new paragraphs start | 33 - 206 | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 37% | LOW | VARIES |
| Consecutive long paragraphs | 3% | LOW | VARIES |
| How much paragraph length varies | 32% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.7 - 2.7 | LOW | STEADY |
| Total number of paragraphs | 0.7 - 4.1 | LOW | STEADY |
| Variation in length changes between paragraphs | 15% | LOW | VARIES |
| Average sentences per paragraph | 0.6 - 2.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.6 - 2.3 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.4 - 3.8 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 2.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 6% | TYPICAL | VARIES |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 9 - 54 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | VARIES |
| Percentage of words that are verbs | 0 - 32 | TYPICAL | VARIES |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 20 | LOW | VARIES |
| Total sentence count | 0.9 - 4.0 | LOW | STEADY |
| Total syllables in the post | 0 - 171 | LOW | VARIES |
| Total word count of the post | 0 - 97 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.2 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 30 - 93 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 25 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-139 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-33 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 4% | HIGH | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Percentage of sentences ending with exclamation | 5% | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-56 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-42 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Question marks per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 1% | HIGH | VARIES |
| Average length of quoted passages | 0 - 38 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.6 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 38 | LOW | VARIES |
| Whether the post contains quotations | 19% of posts | LOW | VARIES |
| Lines using past tense | 30% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.0 - 1.6 | TYPICAL | STEADY |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post tells a story | 25% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 74% | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 3.0 | TYPICAL | STEADY |
| Average number of words per sentence | 4 - 24 | TYPICAL | STEADY |
| Average words per sentence | 4 - 24 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 40% | TYPICAL | VARIES |
| Length of your longer sentences (80th percentile) | 0 - 50 | TYPICAL | VARIES |
| Length of your shorter sentences (20th percentile) | 2 - 16 | TYPICAL | STEADY |
| Overall sentence complexity | 0 - 74 | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 18% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 40% | TYPICAL | VARIES |
| Typical sentence length (median) | 4 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0 - 10 | TYPICAL | VARIES |
| Variation in sentence lengths | 0 - 19 | TYPICAL | VARIES |
| Word count of shortest sentence | 2 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 0 - 51 | TYPICAL | VARIES |
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