Carla Barker's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Emoji count relative to sentence count
8x more signature
Number of emoji in call-to-action lines
7x more Percentage of lines containing at least one emoji
5x more Percentage of emoji that are neutral/functional
5x more See example from 13 Jun 2025
Percentage of emoji that are 'corpspeak' type
26x more distinctive
Average emoji per line of text
5x more Number of emoji in the opening hook
5x more Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Whether any list structure is used
rarely consistent
Count of negative contractions used
rarely consistent
Ratio of lines starting with punctuation
rarely consistent
ALL CAPS words in the closing
3x less consistent
Length of your longer paragraphs (80th percentile)
1.8x less consistent
Average sentences per paragraph
1.7x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didnât realize, but your posts contain emoji in 5 times more lines than the average LinkedIn creator - and a staggering 8 times more emoji per sentence. Even your call-to-action lines are loaded: 7 times more likely to be punctuated with those tiny digital signals. And itâs not just any emoji - you use âcorpspeakâ emoji 26 times more than the norm. Thatâs not just a style choice, itâs practically a signature.
This works because it broadcasts intent at a glance. Readers see your posts as more approachable, more functional, and unmistakably âCarlaâ - even before reading a word. Now, try telling a ghostwriter to scatter âneutral/functionalâ emoji 5x more than average, but never use consecutive long paragraphs or negative contractions, and definitely avoid ALL CAPS closings. Theyâd never nail it. These patterns arenât conscious - theyâre the product of hundreds of tiny instincts you couldnât brief if you tried.
You post less than once a week, but your style is unmistakable every time. This is what Drumbeat captures - the patterns you canât articulate but your audience feels. Your companyâs message, in each team memberâs authentic voice, at scale.
Style Evolution
How your writing has changed (Dec 2022 - Jul 2025)
Recent 27 posts since Dec 2023
vs
Earlier 20 posts before Dec 2023
Hashtag usage Increasing (10% â 41%)
More
Opening hashtags Started recently (22% in last 2 years, was 0% before)
New
Style patterns based on 47 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
21 Dec 2022 - 02 Jul 2025
0.4 posts/week avg
40/133 active weeks
93 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 11% | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 2% | LOW | VARIES |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 2% of posts | LOW | VARIES |
| Whether any call-to-action exists | 30% of posts | LOW | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 60% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 38% | HIGH | VARIES |
| Balance between positive and negative emoji | 27% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.3 - 2.5 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 54 | HIGH | VARIES |
| Emoji count relative to sentence count | 71% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 102 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 100 | HIGH | VARIES |
| Emoji used to replace words entirely | 6% | HIGH | VARIES |
| How often the same emoji repeats across the post | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 38% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.3 - 2.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.1 - 2.4 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0 - 63 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 73% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 27% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 44% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 14% | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 31% | HIGH | VARIES |
| Whether any emoji are used in the post | 34% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 6% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji usage in the middle section of the post | 4% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.4 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.5 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 11% | LOW | VARIES |
| Number of different contraction types | 8% | LOW | VARIES |
| Percentage of words that are contractions | 20% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 11% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 20% | LOW | VARIES |
| Variety of different contractions used | 6% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'but' per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 127 - 272 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 44 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 4 - 55 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 37 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 76 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 67 | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 32% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 5 - 16 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 58% | HIGH | STEADY |
| Proportion of hashtags in the opening | 36% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 38% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 31% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 367 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 46% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 6.0 | LOW | VARIES |
| Total number of hashtags | 0.0 - 2.2 | LOW | VARIES |
| Whether any hashtags are used | 28% of posts | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 4% | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 33% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Whether the hook contains emoji | 23% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 2% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether there's a blank line after the hook | 4% | LOW | VARIES |
| Whether there's a clear opening hook section | 11% of posts | LOW | VARIES |
| Character count of the hook | 101 - 327 | TYPICAL | STEADY |
| Character position where the hook ends | 101 - 327 | TYPICAL | STEADY |
| Hook length relative to total post | 85% | TYPICAL | STEADY |
| Hook lines relative to total lines | 83% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 1% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 85% | TYPICAL | STEADY |
| Whether the hook contains a question | 21% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines containing exactly one sentence | 85% | HIGH | STEADY |
| Average characters per line | 50 - 134 | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 4% | LOW | VARIES |
| Variation in line lengths | 0 - 200 | LOW | VARIES |
| Average lines per text block | 0.9 - 1.1 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.1 - 2.2 | TYPICAL | STEADY |
| Average words per line | 9 - 23 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 15 - 48 | TYPICAL | STEADY |
| Number of visual text blocks | 1.4 - 4.3 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 32% | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.8 - 2.4 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 14 - 56 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 4.9 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0 - 11 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.4 | TYPICAL | VARIES |
| Number of unique words used | 14 - 68 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 86% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with conjunctions | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.2 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.2 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 66% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 64 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.5 | HIGH | VARIES |
| Whether the closing has emoji clusters | 6% | HIGH | VARIES |
| Whether the ending includes emoji | 34% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Whether the ending has a call-to-action | 15% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 26% of posts | LOW | VARIES |
| Character length of the closing | 94 - 375 | TYPICAL | STEADY |
| Closing length relative to total post | 88% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 21% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 19% | TYPICAL | VARIES |
| Whether there's a clear closing section | 62% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 27% | LOW | VARIES |
| Average sentences per paragraph | 0.8 - 1.6 | LOW | STEADY |
| Average sentences per paragraph | 0.8 - 1.6 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 19% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.7 - 2.1 | LOW | STEADY |
| Typical paragraph length (median) | 0.8 - 1.5 | LOW | STEADY |
| Variation in length changes between paragraphs | 13% | LOW | VARIES |
| Consecutive short paragraphs | 1.3 - 4.2 | TYPICAL | STEADY |
| How frequently new paragraphs start | 37 - 112 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 95% | TYPICAL | STEADY |
| Total number of paragraphs | 1.4 - 4.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 5 - 19 | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 2 - 11 | LOW | STEADY |
| Total sentence count | 1.0 - 5.3 | LOW | STEADY |
| Total syllables in the post | 20 - 137 | LOW | STEADY |
| Total word count of the post | 11 - 93 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.3 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 40 - 80 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 22 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-45 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-2 per 1k words | HIGH | VARIES |
| Multiple exclamation marks per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 42 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 5% | HIGH | VARIES |
| Question marks per 1000 words | 0-39 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Em dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-80 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-55 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 46 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 17 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.4 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 17 | LOW | VARIES |
| Whether the post contains quotations | 8% of posts | LOW | VARIES |
| Whether the post tells a story | 21% of posts | LOW | VARIES |
| Lines using past tense | 34% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.1 - 1.7 | TYPICAL | STEADY |
| Use of story transitions | 11% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 82% | HIGH | STEADY |
| Average number of clauses per sentence | 1.2 - 3.1 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 26 | TYPICAL | STEADY |
| Average words per sentence | 8 - 26 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 47% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 37 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 19 | TYPICAL | STEADY |
| Overall sentence complexity | 1 - 84 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 30% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 26% | TYPICAL | VARIES |
| Typical sentence length (median) | 7 - 26 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.9 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 18 | TYPICAL | STEADY |
| Word count of the longest sentence | 12 - 38 | TYPICAL | STEADY |
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