Aker Systems's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 01 Dec 2025
Emoji count relative to sentence count
10x more distinctive
Emoji usage in the middle section of the post
16x more distinctive
Average character length of hashtags
2x more consistent
Average word complexity (syllables per word)
1.2x more consistent
Percentage of complex words (3+ syllables)
1.7x more consistent
Percentage of lines containing at least one emoji
4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending is a question
rarely consistent
Use of 'you/your' in the hook
6x less consistent
How easy the text is to read (higher = easier)
3x less Percentage of words that are pronouns
2x less Typical paragraph length (median)
1.6x less consistent
Hook lines relative to total lines
1.5x less Average sentences per paragraph
1.4x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts use neutral or functional emoji 6 times more than the typical LinkedIn author - and you slip these emoji into the middle of your posts 16 times more often than average. In fact, for every sentence you write, you use 10 times more emoji than most people, turning what could be dry updates into streams of icon-laced code. That’s not a quirk - it’s practically a new dialect.
Why does this work? Your audience gets hit with dense, technical language (your average word complexity is 1.2x higher than most), but those well-placed emoji act as signposts, breaking up heavy text and signaling structure with almost surgical precision. Now try briefing a ghostwriter: "I need you to use short paragraphs, twice as many syllables per word, almost no pronouns, and fill the middle with neutral emoji - but don’t ask questions at the end." Good luck. This isn’t a style guide. It’s muscle memory.
You only post about once every five weeks, but when you do, every detail is loaded with subconscious choices your audience registers in a split-second. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
20 Apr 2022 - 23 Jul 2025
0.2 posts/week avg
34/171 active weeks
137 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 19% | HIGH | VARIES |
| Whether CTAs include emoji | 45% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 18% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 5% | TYPICAL | VARIES |
| Whether any call-to-action exists | 78% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 40% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 65% | HIGH | VARIES |
| Balance between positive and negative emoji | 16% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 5.0 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 40 | HIGH | VARIES |
| Emoji count relative to sentence count | 95% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 297 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 37 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 141 | HIGH | VARIES |
| Emoji used to replace words entirely | 13% | HIGH | VARIES |
| How consistently emoji pair with specific words | 1% | HIGH | VARIES |
| How often the same emoji repeats across the post | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 61% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.0 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.7 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.3 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 2.2 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 10% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 84% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 16% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 34% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 2% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 21% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.5 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.9 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 50% | HIGH | STEADY |
| Whether any emoji are used in the post | 57% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 9% | HIGH | VARIES |
| Average distance between repeated emoji | 4% | LOW | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 2% | LOW | VARIES |
| Number of different contraction types | 2% | LOW | VARIES |
| Percentage of words that are contractions | 2% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 2% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 2% | LOW | VARIES |
| Variety of different contractions used | 2% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'and' per 1000 words | 16 - 59 | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 134 - 261 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 42 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 23 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 27 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 5 - 35 | TYPICAL | STEADY |
| Usage of 'that' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 57 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 6 - 58 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0 - 21 | TYPICAL | VARIES |
| Variety of function words used | 40% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 49% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 6% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 63% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 44% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 32% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 460 | HIGH | VARIES |
| Total number of hashtags | 0.4 - 6.4 | HIGH | STEADY |
| Whether any hashtags are used | 82% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 5% | LOW | VARIES |
| Whether the opening line contains a hashtag | 12% | LOW | VARIES |
| Hashtag density per 100 words | 0.1 - 9.2 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.4 | HIGH | VARIES |
| Whether the hook contains emoji | 25% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 40% | HIGH | VARIES |
| Whether there's a clear opening hook section | 50% of posts | HIGH | VARIES |
| Hook lines relative to total lines | 45% | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains a question | 5% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 184 - 406 | TYPICAL | STEADY |
| Character position where the hook ends | 184 - 406 | TYPICAL | STEADY |
| Hook length relative to total post | 58% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 58% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.2 - 3.3 | HIGH | STEADY |
| Blank lines per 100 total lines | 23 - 43 | HIGH | STEADY |
| Lines containing exactly one sentence | 84% | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 21% | HIGH | VARIES |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 33% | HIGH | STEADY |
| Variation in block sizes | 0.0 - 3.5 | HIGH | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 72 - 151 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 2.1 | TYPICAL | STEADY |
| Average words per line | 10 - 23 | TYPICAL | STEADY |
| Number of visual text blocks | 2.5 - 5.1 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 1.2 - 2.1 | TYPICAL | STEADY |
| Variation in line lengths | 30 - 357 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 50% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Variety of emoji used as bullets | 4% | HIGH | VARIES |
| Whether emoji bullet lists are used | 12% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Use of inline enumeration | 1% | TYPICAL | STEADY |
| Whether any list structure is used | 12% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often three-word phrases repeat | 0.0 - 4.9 | HIGH | VARIES |
| Length of longest repeated phrase | 0.2 - 4.0 | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 33 - 74 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 9.9 | TYPICAL | VARIES |
| Number of unique words used | 40 - 89 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | VARIES |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.1 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 38 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.2 | HIGH | VARIES |
| Whether the closing has emoji clusters | 5% | HIGH | VARIES |
| Whether the ending includes emoji | 48% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 75% of posts | HIGH | STEADY |
| Whether the ending is a question | 0% | LOW | STEADY |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 124 - 402 | TYPICAL | STEADY |
| Closing length relative to total post | 57% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 18% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 25% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 75% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 61% | LOW | VARIES |
| Typical paragraph length (median) | 0.8 - 1.7 | LOW | STEADY |
| Average change in length between paragraphs | 66% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 1.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 1.8 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 80% | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.9 - 4.5 | TYPICAL | STEADY |
| How frequently new paragraphs start | 26 - 78 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.1 | TYPICAL | STEADY |
| Total number of paragraphs | 2.5 - 5.0 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 73% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are pronouns | 4% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 32 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 14 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 13 - 35 | HIGH | STEADY |
| Percentage of complex words (3+ syllables) | 19 - 37 | HIGH | STEADY |
| How easy the text is to read (higher = easier) | 0 - 46 | LOW | VARIES |
| Total sentence count | 2.2 - 6.0 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.7 - 2.2 | TYPICAL | STEADY |
| Total syllables in the post | 91 - 234 | TYPICAL | STEADY |
| Total word count of the post | 49 - 118 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parentheses usage per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 1-25 per 1k words | LOW | STEADY |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-36 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 1% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 9-89 per 1k words | TYPICAL | STEADY |
| En dash (–) usage per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 1-32 per 1k words | TYPICAL | STEADY |
| Percentage of sentences ending with exclamation | 0 - 32 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 13 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 13 | LOW | VARIES |
| Use of story transitions | 5% | LOW | VARIES |
| Whether the post contains quotations | 20% of posts | LOW | VARIES |
| Whether the post tells a story | 22% of posts | LOW | VARIES |
| Lines using past tense | 31% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.2 - 1.8 | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of words per sentence | 11 - 34 | HIGH | STEADY |
| Average words per sentence | 11 - 34 | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 20 - 49 | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 26 | HIGH | STEADY |
| Overall sentence complexity | 10 - 120 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Percentage of sentences over 20 words | 44% | HIGH | STEADY |
| Typical sentence length (median) | 9 - 32 | HIGH | STEADY |
| Variation in sentence lengths | 5 - 19 | HIGH | STEADY |
| Word count of shortest sentence | 0 - 24 | HIGH | VARIES |
| Percentage of sentences under 8 words | 18% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.4 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 59% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 70% | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.2 | TYPICAL | VARIES |
| Word count of the longest sentence | 23 - 52 | TYPICAL | STEADY |
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