Charlotte Laing's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature
See example from 20 Mar 2025
Proportion of hashtags placed at the end
4x more signature
Variety of different emoji used (unique/total ratio)
4x more consistent
Whether any emoji are used in the post
4x more consistent
See example from 20 Mar 2025
Blank lines per 100 total lines
2.0x more consistent
Proportion of blank space
2.0x more consistent
Average character length of hashtags
3x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Hook length relative to total post
1.5x less Where LinkedIn's 'see more' cuts off
1.5x less Closing length relative to total post
1.5x less consistent
Unique words divided by total words
1.2x less consistent
Percentage of words used only once
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use neutral, functional emoji in your posts six times more often than the average LinkedIn author. Not just more emoji overall, but specifically those understated icons that clarify or organize - not just decorate. It’s not just a quirk: you’re orchestrating a silent visual language most people don’t even notice, let alone master.
It works because it signals precision and intent. Readers immediately sense that your posts are structured - hashtags lined up neatly at the end, clear breaks between ideas, and an unusually wide variety of emoji, but always in service of clarity. Now try briefing this to a ghostwriter: “Use functional emoji in 24% of posts, but never for flair. Keep hooks and closings 1.5x shorter than average. Oh, and double the blank lines.” They’d think you’ve lost it. This isn’t a checklist - it’s muscle memory. You couldn’t reverse-engineer it if you tried.
You post less than once a week, yet your presence is unmistakable - not despite the frequency, but because of these invisible fingerprints. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
17 May 2023 - 20 Mar 2025
0.6 posts/week avg
38/97 active weeks
59 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 17% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 13% | HIGH | VARIES |
| Whether CTAs include emoji | 32% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| CTAs phrased as questions vs statements | 5% | TYPICAL | VARIES |
| Whether any call-to-action exists | 63% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 46% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 34% | HIGH | VARIES |
| Balance between positive and negative emoji | 13% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.4 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.1 - 5.5 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.9 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 43 | HIGH | VARIES |
| Emoji count relative to sentence count | 62% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 95 | HIGH | VARIES |
| Emoji density in the hook section | 2 - 56 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 39 | HIGH | VARIES |
| Emoji used to replace words entirely | 21% | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 5% | HIGH | VARIES |
| How often the same emoji repeats across the post | 7% | HIGH | VARIES |
| Largest group of adjacent emoji | 34% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.7 | HIGH | VARIES |
| Number of different emoji types used | 0.2 - 4.2 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.1 - 1.6 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.3 - 2.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 3% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 83% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 15% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 40% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 8% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 2% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.9 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 5.3 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 76% | HIGH | STEADY |
| Variety of different emoji used as bullets | 3% | HIGH | VARIES |
| Whether any emoji are used in the post | 82% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 7% | HIGH | VARIES |
| Whether the post starts with an emoji | 14% | HIGH | VARIES |
| Average distance between repeated emoji | 3% | LOW | VARIES |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of positive contractions used | 83% | HIGH | VARIES |
| Count of negative contractions used | 7% | LOW | VARIES |
| Ratio of negative to positive contractions | 19:1 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Number of different contraction types | 78% | TYPICAL | VARIES |
| Percentage of words that are contractions | 74% | TYPICAL | VARIES |
| Total number of contractions | 91% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 68% | TYPICAL | VARIES |
| Variety of different contractions used | 37% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'but' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-8 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 20 | HIGH | STEADY |
| Usage of 'to' per 1000 words | 20 - 69 | HIGH | STEADY |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Variety of function words used | 56% | HIGH | STEADY |
| Usage of 'as' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 195 - 277 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 6 - 41 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 15 - 47 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 2 - 26 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 8 - 34 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | STEADY |
| Usage of 'the' per 1000 words | 20 - 65 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 15 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 13% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 89% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 59% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 9% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 227 | HIGH | VARIES |
| Hashtag density per 100 words | 91% | LOW | VARIES |
| Proportion of hashtags in the opening | 2% | LOW | VARIES |
| Whether the opening line contains a hashtag | 4% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 28% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 2.8 | TYPICAL | VARIES |
| Whether any hashtags are used | 44% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in the hook | 0.0 - 2.2 | HIGH | VARIES |
| Whether the hook contains a question | 32% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 65% of posts | HIGH | STEADY |
| Whether the hook starts with a conjunction | 4% | HIGH | VARIES |
| Whether there's a blank line after the hook | 28% | HIGH | VARIES |
| Whether there's a clear opening hook section | 63% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Hook length relative to total post | 47% | LOW | STEADY |
| Hook lines relative to total lines | 45% | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Where LinkedIn's 'see more' cuts off | 47% | LOW | STEADY |
| Character count of the hook | 209 - 371 | TYPICAL | STEADY |
| Character position where the hook ends | 209 - 371 | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.3 - 2.7 | HIGH | STEADY |
| Blank lines per 100 total lines | 37 - 49 | HIGH | STEADY |
| Number of visual text blocks | 3.5 - 9.8 | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 43% | HIGH | STEADY |
| Spacing between content-rich lines | 1.8 - 2.1 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 28% | LOW | VARIES |
| Average characters per line | 80 - 149 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.4 | TYPICAL | STEADY |
| Average words per line | 14 - 27 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 70% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 12% | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Variation in line lengths | 50 - 330 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 22% | HIGH | VARIES |
| Use of inline enumeration | 1% | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether emoji bullet lists are used | 6% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Consistency of numbered list formatting | 4% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 13% | TYPICAL | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Number of numbered list sections | 0.0 - 0.2 | TYPICAL | VARIES |
| Whether any list structure is used | 9% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of idiomatic expressions | 0.0 - 0.4 | HIGH | VARIES |
| Count of words used only once | 43 - 106 | HIGH | STEADY |
| How often two-word phrases repeat | 1 - 11 | HIGH | STEADY |
| Length of longest repeated phrase | 0.7 - 3.7 | HIGH | STEADY |
| Number of unique words used | 52 - 141 | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 18% | TYPICAL | VARIES |
| How often three-word phrases repeat | 0.0 - 3.0 | TYPICAL | VARIES |
| Percentage of words used only once | 79% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 3% | TYPICAL | STEADY |
| Unique words divided by total words | 71% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-2.4 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 5% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 6% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 10% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 9% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 1 - 36 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 57% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.9 | HIGH | VARIES |
| Whether the closing has emoji clusters | 4% | HIGH | VARIES |
| Whether the ending includes emoji | 59% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Closing length relative to total post | 50% | LOW | STEADY |
| Character length of the closing | 204 - 434 | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 44% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 41% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 18% | TYPICAL | VARIES |
| Whether there's a clear closing section | 98% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 88% | HIGH | STEADY |
| Consecutive short paragraphs | 2.4 - 8.4 | HIGH | STEADY |
| Total number of paragraphs | 3.4 - 9.8 | HIGH | STEADY |
| Consecutive long paragraphs | 4% | LOW | VARIES |
| How much paragraph length varies | 48% | LOW | VARIES |
| Typical paragraph length (median) | 0.8 - 1.6 | LOW | STEADY |
| Variation in length changes between paragraphs | 46% | LOW | VARIES |
| Average change in length between paragraphs | 58% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 1.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 1.8 | TYPICAL | STEADY |
| How frequently new paragraphs start | 32 - 68 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 81% | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total syllables in the post | 97 - 343 | HIGH | STEADY |
| Total word count of the post | 64 - 230 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.6 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 7 - 29 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 45 - 71 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 16 | TYPICAL | STEADY |
| Total sentence count | 3 - 13 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 10% | HIGH | VARIES |
| Colon usage per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 16-50 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 35 | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of narrative/story signals | 0.9 - 2.8 | HIGH | STEADY |
| Presence of dialogue attribution patterns | 1% | HIGH | STEADY |
| Whether the post tells a story | 63% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 95 | TYPICAL | VARIES |
| Lines using past tense | 44% | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.5 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 97 | TYPICAL | VARIES |
| Use of story transitions | 10% | TYPICAL | VARIES |
| Whether the post contains quotations | 54% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your longer sentences (80th percentile) | 17 - 49 | HIGH | STEADY |
| Overall sentence complexity | 18 - 104 | HIGH | STEADY |
| Percentage of sentences over 20 words | 43% | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 14% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.5 | TYPICAL | STEADY |
| Average number of words per sentence | 13 - 29 | TYPICAL | STEADY |
| Average words per sentence | 13 - 29 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 57% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 68% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 19 | TYPICAL | STEADY |
| Typical sentence length (median) | 11 - 28 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.3 | TYPICAL | VARIES |
| Variation in sentence lengths | 6 - 18 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 23 - 54 | TYPICAL | STEADY |
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