Chris Kelly's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
10x more signature
Number of emoji in call-to-action lines
10x more signature
Percentage of emoji that are neutral/functional
5x more signature
See example from 08 Dec 2025
Proportion of all-lowercase hashtags
4x more consistent
Average emoji per line of text
7x more Percentage of lines containing at least one emoji
5x more Emoji used to replace words entirely
10x more distinctive
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any list structure is used
rarely consistent
Ratio of meaningful words to grammatical words
1.3x less consistent
Unique words divided by total words
1.1x less consistent
Percentage of words used only once
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didnât realize, but you use 10 times more emoji in your opening hooks and call-to-action lines than the average LinkedIn poster. Not just any emoji, either - 5x more of yours are neutral or functional, not just decorative. Every scroll-stopping intro or nudge to comment is loaded with visual cues, making your posts impossible to ignore, even before anyone reads a single word.
Why does this work? It signals clarity, immediacy, and a kind of unfiltered intent thatâs nearly impossible to fake. Now try briefing this to a ghostwriter: âI want 10x more neutral emoji in my hooks and CTAs - but only the functional ones, and make sure my hashtags are 4x more likely to be all-lowercase.â Theyâd tell you it canât be done - because itâs not a recipe, itâs your muscle memory. You couldnât even reproduce it on command.
You post at a steady 1.1 times per week, so this isnât just a one-off quirk - itâs your drumbeat. This is exactly what Drumbeat captures - the patterns you canât articulate but your audience feels. Your companyâs message, in each team memberâs authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
06 Nov 2024 - 10 Dec 2025
1.1 posts/week avg
41/58 active weeks
17 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs phrased as questions vs statements | 10% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 11% | HIGH | VARIES |
| Whether CTAs include emoji | 15% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 2% of posts | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 13% | TYPICAL | VARIES |
| Whether any call-to-action exists | 66% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 26% | HIGH | VARIES |
| Average emoji per line of text | 77% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 90% | HIGH | VARIES |
| Balance between positive and negative emoji | 20% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.3 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.2 - 6.3 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.3 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 169 | HIGH | VARIES |
| Emoji count relative to sentence count | 70% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 314 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 318 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 65 | HIGH | VARIES |
| Emoji used to replace words entirely | 36% | HIGH | VARIES |
| How consistently emoji pair with specific words | 8% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 9% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Largest group of adjacent emoji | 87% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.5 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 3.6 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.3 - 4.3 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 1% | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 78% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 21% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 42% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 2% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 20% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 7% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.8 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 4.0 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 32% | HIGH | VARIES |
| Variety of different emoji used as bullets | 9% | HIGH | VARIES |
| Whether any emoji are used in the post | 35% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 9% | HIGH | VARIES |
| Whether the post starts with an emoji | 9% | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 0.4 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 35% | HIGH | VARIES |
| Ratio of negative to positive contractions | 138:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 38% | HIGH | VARIES |
| Variety of different contractions used | 46% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 38% | LOW | VARIES |
| Count of positive contractions used | 42% | TYPICAL | VARIES |
| Number of different contraction types | 75% | TYPICAL | VARIES |
| Percentage of words that are contractions | 76% | TYPICAL | VARIES |
| Total number of contractions | 77% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'but' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0-22 per 1k words | HIGH | VARIES |
| Usage of 'the' per 1000 words | 25 - 78 | HIGH | STEADY |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 181 - 297 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 8 - 43 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 11 - 47 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 1 - 21 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 2 - 38 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 12 - 52 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 52% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 84% | HIGH | STEADY |
| Proportion of hashtags in the opening | 31% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 44% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 25% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 454 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 35% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 10% | LOW | VARIES |
| Total number of hashtags | 0.0 - 3.0 | LOW | VARIES |
| Hashtag density per 100 words | 0 - 16 | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 5% | TYPICAL | VARIES |
| Whether any hashtags are used | 40% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in the hook | 0.0 - 2.4 | HIGH | VARIES |
| Whether the hook contains emoji | 28% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 2% | HIGH | VARIES |
| Whether there's a blank line after the hook | 42% | HIGH | VARIES |
| Whether there's a clear opening hook section | 45% of posts | HIGH | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 183 - 404 | TYPICAL | STEADY |
| Character position where the hook ends | 183 - 404 | TYPICAL | STEADY |
| Hook length relative to total post | 59% | TYPICAL | STEADY |
| Hook lines relative to total lines | 56% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 59% | TYPICAL | STEADY |
| Whether the hook contains a question | 18% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.0 - 2.4 | HIGH | STEADY |
| Blank lines per 100 total lines | 34 - 48 | HIGH | STEADY |
| Proportion of blank space | 41% | HIGH | STEADY |
| Spacing between content-rich lines | 1.7 - 2.2 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Variation in block sizes | 10% | LOW | VARIES |
| Average characters per line | 72 - 199 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.2 | TYPICAL | STEADY |
| Average words per line | 12 - 36 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 58% | TYPICAL | STEADY |
| Number of visual text blocks | 2.4 - 7.1 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 9% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with quotes | 1% | TYPICAL | STEADY |
| Variation in line lengths | 0 - 446 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 2% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 37% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.3 | HIGH | VARIES |
| How often three-word phrases repeat | 44% | LOW | VARIES |
| Count of words used only once | 29 - 101 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.1 - 7.9 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.3 - 2.8 | TYPICAL | STEADY |
| Number of unique words used | 33 - 131 | TYPICAL | STEADY |
| Percentage of words used only once | 82% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 3% | TYPICAL | STEADY |
| Unique words divided by total words | 76% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.7 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.2 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.8 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 1% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 40 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 5% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 177 - 595 | HIGH | STEADY |
| Number of emoji in the closing | 0.0 - 2.4 | HIGH | VARIES |
| Whether the closing has emoji clusters | 14% | HIGH | VARIES |
| Whether the ending includes emoji | 29% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Closing length relative to total post | 70% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 40% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 31% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 18% | TYPICAL | VARIES |
| Whether there's a clear closing section | 82% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 8% | LOW | VARIES |
| How much paragraph length varies | 75% | LOW | VARIES |
| Average change in length between paragraphs | 78% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.2 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.4 - 5.6 | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 144 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.3 - 3.3 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 95% | TYPICAL | STEADY |
| Total number of paragraphs | 2.4 - 7.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.1 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 60% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 9% | TYPICAL | STEADY |
| Percentage of words that are nouns | 11 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.3 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 4 - 24 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 80 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 5 - 23 | TYPICAL | STEADY |
| Total sentence count | 2 - 12 | TYPICAL | STEADY |
| Total syllables in the post | 52 - 301 | TYPICAL | STEADY |
| Total word count of the post | 30 - 206 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Multiple exclamation marks per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Em dash (â) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| En dash (â) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 12-64 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-40 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 7% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 42 | TYPICAL | VARIES |
| Question marks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of narrative/story signals | 0.8 - 2.9 | HIGH | STEADY |
| Presence of dialogue attribution patterns | 1% | HIGH | STEADY |
| Use of story transitions | 14% | HIGH | VARIES |
| Whether the post contains quotations | 62% of posts | HIGH | STEADY |
| Whether the post tells a story | 65% of posts | HIGH | STEADY |
| Average length of quoted passages | 0 - 66 | TYPICAL | VARIES |
| Lines starting with quotation marks | 1% | TYPICAL | STEADY |
| Lines using past tense | 47% | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.6 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 118 | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 21% | LOW | STEADY |
| Average number of clauses per sentence | 1.5 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 22 | TYPICAL | STEADY |
| Average words per sentence | 11 - 22 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 58% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 58% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 16 - 36 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 13 | TYPICAL | STEADY |
| Overall sentence complexity | 17 - 62 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 31% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 22 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.5 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 10 | TYPICAL | STEADY |
| Word count of the longest sentence | 17 - 46 | TYPICAL | STEADY |
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