Julia Jones's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of emoji that appear multiple times
91x more signature
Number of emoji in call-to-action lines
14x more signature
How consistently emoji pair with specific words
34x more signature
Largest group of adjacent emoji
20x more signature
Average number of emoji appearing together in clusters
20x more signature
Percentage of lines containing at least one emoji
4x more consistent
Percentage of emoji that are negative/warning
43x more distinctive
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include hashtags
rarely consistent
Use of 'you/your' in the hook
4x less consistent
Variation in sentence lengths
1.9x less Length of your longer sentences (80th percentile)
1.7x less Average number of words per sentence
1.6x less Average words per sentence
1.6x less Word count of the longest sentence
1.6x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts feature clusters of emoji 20 times more densely than the average LinkedIn author - and you consistently pair the same emoji with the same words 34 times more often than most. It's not just that you use a lot of emoji; it's that you deploy them in tight, repeating formations, almost like a signature move embedded in every CTA and punchline.
This pattern works because it creates a visual rhythm and unmistakable identity in your writing - your audience instantly recognizes your posts by the emoji fingerprints alone. Now try briefing this to a ghostwriter: "Pair the same emoji with the same words, in clusters, and do it 20x more than anyone else, but make it feel natural." They'd think you were insane. It's not something you could script or manufacture - you couldn't even replicate it yourself if you tried.
You post less than once a week, but every drop has its own unmistakable DNA. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Jul 2022 - Oct 2025)
Recent 19 posts since Dec 2023
vs
Earlier 4 posts before Dec 2023
Hashtag usage Declining (50% → 21%)
Less
Opening hashtags Stopped (was 25%, now rarely)
Stopped
Style patterns based on 23 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Jul 2022 - 30 Oct 2025
0.1 posts/week avg
13/173 active weeks
160 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 13% | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs include emoji | 4% of posts | LOW | VARIES |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| CTAs phrased as questions vs statements | 4% | TYPICAL | VARIES |
| Whether any call-to-action exists | 65% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 50% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 0.0 - 3.6 | HIGH | VARIES |
| Balance between positive and negative emoji | 25% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 1.2 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 3.6 | HIGH | VARIES |
| Emoji count relative to sentence count | 20% | HIGH | STEADY |
| Emoji density in CTA sections | 13 - 98 | HIGH | STEADY |
| Emoji used to replace words entirely | 25% | HIGH | VARIES |
| How consistently emoji pair with specific words | 20% | HIGH | VARIES |
| How often the same emoji repeats across the post | 25% | HIGH | VARIES |
| Largest group of adjacent emoji | 0.0 - 3.6 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.2 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.4 - 4.6 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.0 - 1.2 | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 12% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 50% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 38% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 33% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 38% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 50% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.4 | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Emoji count per 1000 words | 3% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 1.1 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 6% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 9% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 1.2 | TYPICAL | VARIES |
| Emoji density in the hook section | 0 - 25 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Count of positive contractions used | 30% | LOW | VARIES |
| Total number of contractions | 44% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Count of negative contractions used | 13% | TYPICAL | VARIES |
| Number of different contraction types | 44% | TYPICAL | VARIES |
| Percentage of words that are contractions | 1% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 43:1 | TYPICAL | VARIES |
| Variety of different contractions used | 35% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'is' per 1000 words | 0 - 52 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-25 per 1k words | HIGH | VARIES |
| Usage of 'as' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 92 - 260 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 52 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 49 | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 27 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 2 - 56 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 69 | TYPICAL | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 32% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 11 - 14 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 83% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 67% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Whether any hashtags are used | 26% of posts | LOW | VARIES |
| Hashtag density per 100 words | 0 - 12 | TYPICAL | VARIES |
| Proportion of all-lowercase hashtags | 33% | TYPICAL | VARIES |
| Proportion of hashtags in the opening | 17% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 3.4 | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 17% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook starts with a conjunction | 9% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains emoji | 4% of posts | LOW | VARIES |
| Character count of the hook | 42 - 330 | TYPICAL | STEADY |
| Character position where the hook ends | 42 - 330 | TYPICAL | STEADY |
| Hook length relative to total post | 72% | TYPICAL | STEADY |
| Hook lines relative to total lines | 74% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 1.1 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 72% | TYPICAL | STEADY |
| Whether the hook contains a question | 13% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 22% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 35% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 4% | LOW | VARIES |
| Average characters per line | 23 - 181 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average spacing between blank lines | 97% | TYPICAL | VARIES |
| Average words per line | 3 - 33 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 4 - 46 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 48% | TYPICAL | STEADY |
| Number of visual text blocks | 0.8 - 6.0 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 10% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 25% | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 4% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.5 - 2.2 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 518 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 4% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 13% | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 60% | LOW | VARIES |
| Count of words used only once | 7 - 74 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 9.0 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.0 | TYPICAL | VARIES |
| Number of unique words used | 5 - 99 | TYPICAL | STEADY |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 83% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.6 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.1 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.9 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 9% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 6% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 44 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 8% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has emoji clusters | 4% | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the closing has a signature phrase | 9% of posts | LOW | VARIES |
| Whether the ending has a call-to-action | 13% of posts | LOW | VARIES |
| Whether the ending includes emoji | 9% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 26% of posts | LOW | VARIES |
| Character length of the closing | 0 - 509 | TYPICAL | VARIES |
| Closing length relative to total post | 78% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 1.1 | TYPICAL | VARIES |
| Whether the ending is a question | 13% | TYPICAL | VARIES |
| Whether there's a clear closing section | 48% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 98% | TYPICAL | VARIES |
| Average sentences per paragraph | 1.1 - 3.0 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 3.0 | TYPICAL | STEADY |
| Consecutive long paragraphs | 17% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.7 - 3.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 26 - 161 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 3.4 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.1 - 4.2 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 96% | TYPICAL | STEADY |
| Total number of paragraphs | 1.0 - 6.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 2.9 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 0.0 - 2.8 | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 0 - 20 | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | VARIES |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 37 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 3 - 18 | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.2 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 21 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 47 - 95 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 4 - 21 | TYPICAL | STEADY |
| Total sentence count | 1 - 14 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 227 | TYPICAL | VARIES |
| Total word count of the post | 0 - 151 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-98 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-35 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-127 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 7% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-49 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 9% | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-48 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 31 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 31 | LOW | VARIES |
| Use of story transitions | 2% | LOW | VARIES |
| Whether the post tells a story | 17% of posts | LOW | VARIES |
| Lines using past tense | 32% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.0 - 1.8 | TYPICAL | VARIES |
| Number of quotation blocks | 0.0 - 1.0 | TYPICAL | VARIES |
| Whether the post contains quotations | 35% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Percentage of sentences under 8 words | 57% | HIGH | STEADY |
| Average number of words per sentence | 3 - 15 | LOW | STEADY |
| Average words per sentence | 3 - 15 | LOW | STEADY |
| Length of your longer sentences (80th percentile) | 5 - 21 | LOW | STEADY |
| Overall sentence complexity | 0 - 36 | LOW | VARIES |
| Percentage of sentences over 20 words | 9% | LOW | VARIES |
| Typical sentence length (median) | 3 - 15 | LOW | STEADY |
| Variation in clause count across sentences | 79% | LOW | STEADY |
| Variation in sentence lengths | 1.0 - 7.3 | LOW | STEADY |
| Word count of shortest sentence | 0.8 - 7.4 | LOW | STEADY |
| Word count of the longest sentence | 5 - 28 | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.2 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 46% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 45% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1.4 - 9.6 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo