Claire Harrison's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature ↑ increasing
See example from 02 Dec 2025
Number of emoji in call-to-action lines
6x more ↑ increasing
Percentage of lines containing at least one emoji
4x more ↑ increasing
Count of sentences starting with conjunctions
10x more See example from 18 Nov 2025
Count of neutral/functional emoji
5x more ↑ increasing
Count of sentences starting with pronouns
4x more See example from 02 Dec 2025
Count of sentences starting with time words
11x more See example from 05 Sep 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include hashtags
rarely consistent
CTAs using command verbs (Click, Share, Comment, etc.)
20x less consistent
Typical paragraph length (median)
1.5x less consistent
Average sentences per paragraph
1.4x less consistent
Average sentences per paragraph
1.4x less consistent
Length of your longer paragraphs (80th percentile)
1.4x less consistent
Hook length relative to total post
1.3x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you pack 6 times more neutral or functional emoji into your call-to-action lines than the average LinkedIn poster. In fact, a full 4x more of your lines have at least one emoji - and your use of neutral emoji specifically is 5x the norm. You’ve turned the humble emoji into a signature flourish, quietly punctuating your posts with signals most people wouldn’t even notice.
It works because, for your readers, those emoji don’t shout - they clarify. You’re using them as subtle signposts, not as emotional fireworks. Now imagine trying to brief a ghostwriter: “Add 6x more neutral emoji, but only in the CTA, and make sure almost every line gets one.” They’d think you’d lost the plot. This isn’t a conscious tactic or a bullet point on a brand guide. It’s muscle memory, not method.
And you do all this while posting less than once a week - 0.1 times, to be exact. This is what Drumbeat captures: the unspoken patterns that make your writing unmistakably yours, turning subconscious habits into scalable, authentic influence.
Style Evolution
How your writing has changed (Sep 2017 - Nov 2025)
Recent 17 posts since Dec 2023
vs
Earlier 14 posts before Dec 2023
Hashtag usage Declining (36% → 18%)
Less
Emoji usage Increasing (14% → 53%)
More
Style patterns based on 31 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
15 Sep 2017 - 18 Nov 2025
0.1 posts/week avg
29/428 active weeks
399 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 15% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 10% | HIGH | VARIES |
| Whether CTAs include emoji | 19% of posts | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| Whether any call-to-action exists | 58% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 39% | HIGH | STEADY |
| Balance between positive and negative emoji | 18% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 5.0 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count relative to sentence count | 47% | HIGH | VARIES |
| Emoji density in CTA sections | 5 - 62 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 35 | HIGH | VARIES |
| Emoji used to replace words entirely | 18% | HIGH | VARIES |
| How consistently emoji pair with specific words | 1% | HIGH | VARIES |
| How often the same emoji repeats across the post | 13% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.4 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.0 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.0 - 1.6 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 82% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 18% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 35% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.9 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.3 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 36% | HIGH | VARIES |
| Whether any emoji are used in the post | 42% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 8% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Average distance between repeated emoji | 10% | TYPICAL | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 7% | TYPICAL | VARIES |
| Emoji density in the hook section | 7% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 42% | HIGH | VARIES |
| Count of positive contractions used | 0.0 - 3.6 | HIGH | VARIES |
| Number of different contraction types | 0.0 - 4.0 | HIGH | VARIES |
| Total number of contractions | 0.0 - 5.0 | HIGH | VARIES |
| Ratio of negative to positive contractions | 1:10 | LOW | VARIES |
| Percentage of words that are contractions | 77% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 19% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 58% | TYPICAL | VARIES |
| Variety of different contractions used | 26% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0-32 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 24 | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'on' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 142 - 286 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 53 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 4 - 39 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 44 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 12 - 56 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 9 - 57 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 48% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 13 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 71% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 27% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 3.4 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.9 | LOW | VARIES |
| Whether any hashtags are used | 26% of posts | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether there's a blank line after the hook | 52% | HIGH | STEADY |
| Whether there's a clear opening hook section | 48% of posts | HIGH | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 10% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 130 - 356 | TYPICAL | STEADY |
| Character position where the hook ends | 130 - 356 | TYPICAL | STEADY |
| Hook length relative to total post | 58% | TYPICAL | STEADY |
| Hook lines relative to total lines | 54% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.5 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 58% | TYPICAL | STEADY |
| Whether the hook contains emoji | 16% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Blank lines per 100 total lines | 14 - 51 | HIGH | STEADY |
| Proportion of blank space | 33% | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 20% | LOW | VARIES |
| Average characters per line | 69 - 167 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.5 - 2.5 | TYPICAL | STEADY |
| Average words per line | 12 - 29 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 72% | TYPICAL | STEADY |
| Number of visual text blocks | 1.0 - 9.7 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.7 - 2.3 | TYPICAL | STEADY |
| Variation in line lengths | 16 - 290 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 42% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Use of inline enumeration | 3% | HIGH | VARIES |
| Variety of emoji used as bullets | 4% | HIGH | VARIES |
| Whether emoji bullet lists are used | 13% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 13% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 23% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.3 | HIGH | VARIES |
| Count of words used only once | 19 - 114 | TYPICAL | STEADY |
| How often three-word phrases repeat | 73% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.1 - 8.4 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.2 - 3.4 | TYPICAL | STEADY |
| Number of unique words used | 22 - 148 | TYPICAL | STEADY |
| Percentage of words used only once | 82% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 77% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.5 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-4.7 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.0 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 8% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 1 - 59 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 40% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.8 | HIGH | VARIES |
| Whether the ending includes emoji | 36% of posts | HIGH | VARIES |
| Whether the ending is a question | 32% | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the ending has a call-to-action | 16% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 26% of posts | LOW | VARIES |
| Character length of the closing | 103 - 469 | TYPICAL | STEADY |
| Closing length relative to total post | 64% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 13% of posts | TYPICAL | VARIES |
| Whether the closing has emoji clusters | 3% | TYPICAL | VARIES |
| Whether there's a clear closing section | 77% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 84% | HIGH | STEADY |
| Consecutive long paragraphs | 3% | LOW | VARIES |
| How much paragraph length varies | 55% | LOW | VARIES |
| Variation in length changes between paragraphs | 47% | LOW | VARIES |
| Average change in length between paragraphs | 67% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 1.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 1.9 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.5 - 5.6 | TYPICAL | STEADY |
| How frequently new paragraphs start | 17 - 97 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.7 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 97% | TYPICAL | STEADY |
| Total number of paragraphs | 1.1 - 9.7 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 1.8 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 28 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6 - 15 | TYPICAL | STEADY |
| Percentage of words that are verbs | 0 - 32 | TYPICAL | VARIES |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 1 - 36 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 39 - 74 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 20 | TYPICAL | STEADY |
| Total sentence count | 0 - 16 | TYPICAL | VARIES |
| Total syllables in the post | 32 - 355 | TYPICAL | STEADY |
| Total word count of the post | 23 - 226 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parentheses usage per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 9% | HIGH | VARIES |
| Colon usage per 1000 words | 0-49 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-31 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 14-54 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-31 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 50 | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of quotation blocks | 0.0 - 2.9 | HIGH | VARIES |
| Total characters in quoted content | 0 - 245 | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 89 | TYPICAL | VARIES |
| Lines using past tense | 45% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.5 | TYPICAL | STEADY |
| Use of story transitions | 11% | TYPICAL | VARIES |
| Whether the post contains quotations | 39% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 45% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall sentence complexity | 0 - 141 | HIGH | VARIES |
| Percentage of sentences over 20 words | 35% | HIGH | STEADY |
| Variation in clause count across sentences | 0.0 - 8.9 | HIGH | VARIES |
| Average number of clauses per sentence | 1.3 - 3.6 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 32 | TYPICAL | STEADY |
| Average words per sentence | 8 - 32 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 70% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 2 - 58 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 16 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 22% | TYPICAL | VARIES |
| Typical sentence length (median) | 8 - 28 | TYPICAL | STEADY |
| Variation in sentence lengths | 0 - 26 | TYPICAL | VARIES |
| Word count of shortest sentence | 3 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 8 - 64 | TYPICAL | STEADY |
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