Emily Grice's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
12x more signature ↑ increasing
Percentage of emoji that are neutral/functional
6x more signature ↑ increasing
See example from 16 Oct 2025
Proportion of emoji appearing in clusters
18x more signature ↑ increasing
Largest group of adjacent emoji
17x more signature ↑ increasing
Average number of emoji appearing together in clusters
17x more signature ↑ increasing
Number of emoji clusters (groups of adjacent emoji)
21x more signature ↑ increasing
Average emoji per line of text
8x more signature ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include hashtags
rarely consistent
CTAs phrased as questions vs statements
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but your posts open with 12 times more emoji than the average LinkedIn author - and you don’t just sprinkle them in. Your emoji cluster together in groups 17 times larger than most, creating visual bursts that no one else even attempts. The sheer density is almost mathematical: not only are your clusters 18 times more common, but you average 6 times more neutral or functional emoji than the typical poster. You don’t just use emoji - you engineer them.
Why does this work? It stops the scroll cold. Readers instantly decode your intent - not from words, but from a wall of digital signposts. Now try briefing this to a ghostwriter: “Hey, please group neutral emoji in clusters 17 times larger than normal, but make them look unforced.” They’d think you were joking. This isn’t a style choice. It’s muscle memory. Even you couldn’t fake it on command.
And you do all this posting less than once a week - just 0.3 times, in fact. That’s what Drumbeat captures: the patterns you can’t describe but your audience instantly recognizes. Your company’s voice, in every authentic cadence - at scale.
Style Evolution
How your writing has changed (Apr 2023 - Oct 2025)
Recent 35 posts since Dec 2023
vs
Earlier 8 posts before Dec 2023
Emoji usage Increasing (50% → 86%)
More
Style patterns based on 43 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
24 Apr 2023 - 16 Oct 2025
0.3 posts/week avg
21/130 active weeks
109 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 13% | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 5% | TYPICAL | VARIES |
| Whether CTAs include emoji | 12% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 40% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 68% | HIGH | VARIES |
| Average emoji per line of text | 84% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 0.2 - 2.4 | HIGH | STEADY |
| Balance between positive and negative emoji | 9% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.2 | HIGH | VARIES |
| Count of neutral/functional emoji | 1.1 - 5.1 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.1 | HIGH | VARIES |
| Emoji count per 1000 words | 5 - 68 | HIGH | STEADY |
| Emoji count relative to sentence count | 69% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 191 | HIGH | VARIES |
| Emoji density in the hook section | 15 - 76 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 9% | HIGH | VARIES |
| Emoji used to replace words entirely | 34% | HIGH | STEADY |
| How consistently emoji pair with specific words | 3% | HIGH | VARIES |
| How often the same emoji repeats across the post | 7% | HIGH | VARIES |
| Largest group of adjacent emoji | 0.2 - 2.4 | HIGH | STEADY |
| Number of different emoji types used | 0.4 - 4.6 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.1 - 1.7 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.7 - 5.0 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 9% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 90% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 9% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 46% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 2% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 43% | HIGH | STEADY |
| Proportion of emoji that appear multiple times | 3% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.9 | HIGH | VARIES |
| Total number of emoji in the post | 0.3 - 5.2 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 73% | HIGH | STEADY |
| Whether any emoji are used in the post | 79% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 32% | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| How consistently the same emoji is used for bullets | 3% | TYPICAL | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 0.8 | TYPICAL | VARIES |
| Percentage of emoji that are negative/warning | 0% | TYPICAL | STEADY |
| Variety of different emoji used as bullets | 1% | TYPICAL | STEADY |
| Whether emoji are used as bullet point markers | 3% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 70:1 | HIGH | VARIES |
| Count of negative contractions used | 9% | LOW | VARIES |
| Count of positive contractions used | 16% | LOW | VARIES |
| Number of different contraction types | 26% | LOW | VARIES |
| Percentage of words that are contractions | 42% | LOW | VARIES |
| Total number of contractions | 26% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 24% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 17% | TYPICAL | VARIES |
| Variety of different contractions used | 21% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'but' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-21 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'for' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 147 - 249 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 1 - 40 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 8 - 48 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 3 - 39 | TYPICAL | STEADY |
| Usage of 'that' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 8 - 64 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 5 - 51 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 40% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 5 - 11 | HIGH | STEADY |
| Hashtag density per 100 words | 2.2 - 9.1 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 51% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 14% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 83% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 35% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 7% | HIGH | VARIES |
| Total number of hashtags | 1.4 - 6.0 | HIGH | STEADY |
| Whether any hashtags are used | 91% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 10% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 14% | LOW | VARIES |
| Whether the opening line contains a hashtag | 18% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 3.5 | HIGH | VARIES |
| Whether the hook contains emoji | 70% of posts | HIGH | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 19% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 193 - 373 | TYPICAL | STEADY |
| Character position where the hook ends | 193 - 373 | TYPICAL | STEADY |
| Hook length relative to total post | 71% | TYPICAL | STEADY |
| Hook lines relative to total lines | 54% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 71% | TYPICAL | STEADY |
| Whether the hook contains a question | 12% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 26% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of very short lines (<5 words) | 20% | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Variation in block sizes | 76% | HIGH | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 1% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 74 - 157 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.9 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.2 - 2.4 | TYPICAL | STEADY |
| Average words per line | 11 - 27 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 16 - 44 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 60% | TYPICAL | STEADY |
| Number of visual text blocks | 1.5 - 4.8 | TYPICAL | STEADY |
| Proportion of blank space | 30% | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 1.0 - 2.1 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 497 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether dash/bullet lists are used | 7% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 7% | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 19% | TYPICAL | VARIES |
| Consistency of numbered list formatting | 2% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Use of inline enumeration | 1% | TYPICAL | STEADY |
| Whether any list structure is used | 9% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 2% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 34% | HIGH | VARIES |
| How often three-word phrases repeat | 29% | LOW | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | TYPICAL | VARIES |
| Count of words used only once | 28 - 71 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 6.1 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.3 | TYPICAL | VARIES |
| Number of unique words used | 30 - 86 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 82% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 7% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 5% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.8 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 34 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.7 | HIGH | STEADY |
| Whether the closing has emoji clusters | 28% | HIGH | VARIES |
| Whether the ending includes emoji | 60% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 91% of posts | HIGH | STEADY |
| Whether the closing has a signature phrase | 9% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 4% | TYPICAL | VARIES |
| Character length of the closing | 160 - 386 | TYPICAL | STEADY |
| Closing length relative to total post | 70% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 40% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 14% | TYPICAL | VARIES |
| Whether there's a clear closing section | 81% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.4 | HIGH | VARIES |
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Variation in length changes between paragraphs | 47% | LOW | VARIES |
| Average sentences per paragraph | 0.9 - 3.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 3.2 | TYPICAL | STEADY |
| Consecutive long paragraphs | 12% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.4 - 4.1 | TYPICAL | STEADY |
| How frequently new paragraphs start | 22 - 74 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 4.2 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.2 - 4.5 | TYPICAL | STEADY |
| Total number of paragraphs | 1.5 - 4.7 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 3.1 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 29 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 4 - 22 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 38 - 69 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 25 | TYPICAL | STEADY |
| Total sentence count | 2.3 - 7.8 | TYPICAL | STEADY |
| Total syllables in the post | 51 - 191 | TYPICAL | STEADY |
| Total word count of the post | 32 - 116 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-24 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-45 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Colon usage per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 4% | LOW | VARIES |
| Question marks per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-59 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-30 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 42 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 101 | TYPICAL | VARIES |
| Lines using past tense | 34% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 2.1 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 101 | TYPICAL | VARIES |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post contains quotations | 40% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 35% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.5 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 20 | TYPICAL | STEADY |
| Average words per sentence | 11 - 20 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 65% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 50% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 17 - 35 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 11 | TYPICAL | STEADY |
| Overall sentence complexity | 15 - 50 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 28% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 30% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 18 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.4 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 16 | TYPICAL | STEADY |
| Word count of shortest sentence | 1.4 - 9.4 | TYPICAL | STEADY |
| Word count of the longest sentence | 16 - 42 | TYPICAL | STEADY |
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