Emma Hall's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature
See example from 27 Aug 2025
Percentage of lines containing at least one emoji
8x more signature
Number of emoji in call-to-action lines
8x more signature
Average emoji per line of text
7x more signature
Whether the opening line contains a hashtag
5x more signature
Proportion of hashtags in the opening
5x more signature
Proportion of hashtags using CamelCase
4x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Number of visual text blocks
3x less consistent
Total number of paragraphs
3x less Lines containing exactly one sentence
3x less Total syllables in the post
2x less Number of unique words used
1.9x less consistent
Count of words used only once
1.7x less consistent
How easy the text is to read (higher = easier)
1.4x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji 7 times more than the average LinkedIn poster. Not just here and there - a line in your post is 8 times more likely to contain an emoji, and when you’re calling people to action, you drop emoji 8 times more often than anyone else. It’s not about decoration. It’s like you’re running your own silent operating system, using emoji as punctuation, emphasis, even structure.
Why does this work? Because readers don’t just see your posts - they feel them. The abundance of neutral emoji turns dry business updates into something quietly insistent, unmistakably yours. Now try briefing this to a ghostwriter: “Add emoji to 8x more lines, but make them neutral, and spike the CTAs.” They’d stare at you like you’d lost it. It’s not a formula - it’s muscle memory. Even you couldn’t force it if you tried.
And you’re doing all this while posting less than once every five weeks. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
05 Sep 2017 - 19 Nov 2025
0.2 posts/week avg
52/429 active weeks
377 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 27% | HIGH | VARIES |
| Whether CTAs include hashtags | 56% of posts | HIGH | STEADY |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 4% of posts | LOW | VARIES |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 78% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.8 - 1.9 | HIGH | STEADY |
| Emoji count relative to sentence count | 44% | HIGH | STEADY |
| Emoji density in CTA sections | 24 - 81 | HIGH | STEADY |
| Emoji density in the hook section | 16 - 46 | HIGH | STEADY |
| Number of emoji in call-to-action lines | 0.8 - 1.9 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 1.9 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 61% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 1% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.3 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 4% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 4% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 3% | LOW | VARIES |
| Count of positive contractions used | 12% | LOW | VARIES |
| Number of different contraction types | 14% | LOW | VARIES |
| Percentage of words that are contractions | 42% | LOW | VARIES |
| Total number of contractions | 15% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 36% | LOW | VARIES |
| Variety of different contractions used | 12% | LOW | VARIES |
| Ratio of negative to positive contractions | 27:1 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0 - 25 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 31 | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0 - 29 | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 142 - 272 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 1 - 55 | TYPICAL | STEADY |
| Usage of 'for' per 1000 words | 0 - 41 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 3 - 74 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 5 - 71 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 28% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 16 | HIGH | STEADY |
| Hashtag density per 100 words | 2 - 11 | HIGH | STEADY |
| Proportion of hashtags in the opening | 85% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 74% | HIGH | STEADY |
| Whether any hashtags are used | 92% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 90% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 11% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 131 | LOW | VARIES |
| Proportion of all-lowercase hashtags | 23% | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 3% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 4% | TYPICAL | VARIES |
| Total number of hashtags | 0.8 - 3.2 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Whether the hook contains emoji | 3% of posts | LOW | VARIES |
| Whether there's a blank line after the hook | 8% | LOW | VARIES |
| Whether there's a clear opening hook section | 3% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 134 - 311 | TYPICAL | STEADY |
| Character position where the hook ends | 134 - 311 | TYPICAL | STEADY |
| Hook length relative to total post | 97% | TYPICAL | STEADY |
| Hook lines relative to total lines | 94% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 97% | TYPICAL | STEADY |
| Whether the hook contains a question | 12% of posts | TYPICAL | VARIES |
| Whether the hook starts with a conjunction | 1% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 14% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 19 | LOW | VARIES |
| Lines containing exactly one sentence | 20% | LOW | VARIES |
| Number of visual text blocks | 0.7 - 1.8 | LOW | STEADY |
| Percentage of very short lines (<5 words) | 5% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 6% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 33% | LOW | VARIES |
| Variation in block sizes | 3% | LOW | VARIES |
| Variation in line lengths | 0 - 364 | LOW | VARIES |
| Average characters per line | 120 - 269 | TYPICAL | STEADY |
| Average lines per text block | 0.4 - 1.8 | TYPICAL | STEADY |
| Average words per line | 18 - 41 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Ratio of lines starting with ALL CAPS | 3% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 1% | HIGH | VARIES |
| Average items per dash/bullet list | 4% | LOW | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 1% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 1% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 17 - 41 | LOW | STEADY |
| How often three-word phrases repeat | 24% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 4.3 | LOW | VARIES |
| Length of longest repeated phrase | 44% | LOW | VARIES |
| Number of unique words used | 18 - 47 | LOW | STEADY |
| Percentage of words used only once | 92% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 91% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.1 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 6% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 46% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | 0.0-0.2 per post | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-0.8 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with time words | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 1% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 9% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 56% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 92% of posts | HIGH | STEADY |
| Number of emoji in the closing | 0.0 - 0.3 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 4% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 124 - 330 | TYPICAL | STEADY |
| Closing length relative to total post | 97% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 15% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 14% | TYPICAL | VARIES |
| Whether there's a clear closing section | 70% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.5 | HIGH | VARIES |
| Closing paragraph length vs body average | 92% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 1% | LOW | VARIES |
| Consecutive short paragraphs | 73% | LOW | VARIES |
| How frequently new paragraphs start | 13 - 68 | LOW | STEADY |
| Total number of paragraphs | 0.4 - 2.2 | LOW | STEADY |
| Variation in length changes between paragraphs | 5% | LOW | VARIES |
| Average sentences per paragraph | 1.6 - 3.5 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.6 - 3.5 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 4.9 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.7 - 3.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.6 - 3.5 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 29 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 17 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 3 - 13 | LOW | STEADY |
| Total sentence count | 1.7 - 4.1 | LOW | STEADY |
| Total syllables in the post | 28 - 103 | LOW | STEADY |
| Total word count of the post | 16 - 56 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.6 - 2.1 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 19 - 60 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 14 - 31 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-48 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 0-60 per 1k words | TYPICAL | VARIES |
| Ellipsis (...) usage per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-40 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-38 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 4% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 36 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 20% | HIGH | VARIES |
| Average length of quoted passages | 0 - 79 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.5 | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.6 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 79 | LOW | VARIES |
| Whether the post contains quotations | 19% of posts | LOW | VARIES |
| Whether the post tells a story | 18% of posts | LOW | VARIES |
| Lines using past tense | 33% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 18% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Variation in clause count across sentences | 88% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 2.5 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 18 | TYPICAL | STEADY |
| Average words per sentence | 8 - 18 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 63% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 28 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 12 | TYPICAL | STEADY |
| Overall sentence complexity | 10 - 42 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 20% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 30% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 19 | TYPICAL | STEADY |
| Variation in sentence lengths | 3 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 29 | TYPICAL | STEADY |
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