Frank Brady's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Emoji used to replace words entirely
23x more signature
Percentage of lines containing at least one emoji
9x more signature
Average emoji per line of text
8x more signature
Emoji count relative to sentence count
8x more signature
Number of emoji in the opening hook
6x more consistent
Sentences starting with pronouns (I, You, We, They) (%)
4x more See example from 20 Nov 2025
Lines using past tense
2x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the closing has a signature phrase
rarely consistent
Whether the ending is a question
rarely consistent
Negation words in the hook
rarely consistent
Use of 'you/your' in the hook
4x less consistent
How much sentence length varies (normalized)
2x less Percentage of words that are nouns
1.6x less Average sentences per paragraph
1.5x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emoji to replace entire words 23 times more than the average LinkedIn poster. Not just sprinkling them around - actually swapping in emoji instead of text, line after line. In fact, 9 times out of 10, your posts have at least one emoji per line, and you front-load your hooks with 6 times more emoji than the norm. No one reading your feed is mistaking you for anyone else.
This works because it instantly signals playfulness and visual punch - your audience sees meaning before they even process the words. Now try briefing that to a ghostwriter: "Hey, just intuitively replace words with emoji, at a rate 23x higher than anyone else, but make it feel natural." They'd freeze. You couldn't even explain why you do it - it's not a style choice, it's muscle memory. Good luck copying it.
And by the way, you post less than once a week, which only makes each drop more distinctive. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Feb 2024 - 26 Sep 2025
0.1 posts/week avg
5/85 active weeks
80 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 20% | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 60% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 83% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 67% | HIGH | VARIES |
| Balance between positive and negative emoji | 33% | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.8 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 48 | HIGH | VARIES |
| Emoji count relative to sentence count | 78% | HIGH | STEADY |
| Emoji density in CTA sections | 4 - 61 | HIGH | STEADY |
| Emoji density in the hook section | 30 - 54 | HIGH | STEADY |
| Emoji used to replace words entirely | 83% | HIGH | STEADY |
| Largest group of adjacent emoji | 67% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 1.6 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.9 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.1 - 1.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 1.9 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 67% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 33% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 75% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 33% | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 60% | HIGH | STEADY |
| Whether any emoji are used in the post | 60% of posts | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.1 - 1.2 | TYPICAL | STEADY |
| Total number of emoji in the post | 0.0 - 1.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of different contractions used | 40% | HIGH | VARIES |
| Count of negative contractions used | 0% | LOW | STEADY |
| Percentage of words that are contractions | 36% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 40% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 36% | LOW | VARIES |
| Count of positive contractions used | 40% | TYPICAL | VARIES |
| Number of different contraction types | 40% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 9 - 53 | HIGH | STEADY |
| Usage of 'for' per 1000 words | 2 - 38 | HIGH | STEADY |
| Usage of 'if' per 1000 words | 0-10 per 1k words | HIGH | STEADY |
| Usage of 'that' per 1000 words | 0 - 47 | HIGH | VARIES |
| Usage of 'to' per 1000 words | 44 - 51 | HIGH | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 187 - 247 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 6 - 45 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-10 per 1k words | TYPICAL | STEADY |
| Usage of 'so' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 61 | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 42% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 12 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 61% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.6 | LOW | VARIES |
| Whether any hashtags are used | 20% of posts | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.6 | HIGH | VARIES |
| Whether the hook contains emoji | 60% of posts | HIGH | STEADY |
| Whether there's a blank line after the hook | 40% | HIGH | VARIES |
| Whether there's a clear opening hook section | 60% of posts | HIGH | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 132 - 301 | TYPICAL | STEADY |
| Character position where the hook ends | 132 - 301 | TYPICAL | STEADY |
| Hook length relative to total post | 64% | TYPICAL | STEADY |
| Hook lines relative to total lines | 62% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 64% | TYPICAL | STEADY |
| Whether the hook contains a question | 20% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 4% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Average characters per line | 125 - 154 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average spacing between blank lines | 0.1 - 2.3 | TYPICAL | STEADY |
| Average words per line | 20 - 25 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 2 - 50 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 70% | TYPICAL | STEADY |
| Number of visual text blocks | 1.2 - 5.2 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 26% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.1 - 2.3 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 346 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 4% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 42% | LOW | VARIES |
| Count of words used only once | 20 - 74 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 8.6 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.1 - 2.7 | TYPICAL | STEADY |
| Number of unique words used | 22 - 93 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.3 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.9 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 6 - 100 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 0 - 22 | HIGH | STEADY |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 0.9 | HIGH | VARIES |
| Whether the ending includes emoji | 40% of posts | HIGH | VARIES |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 20% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 98 - 473 | TYPICAL | STEADY |
| Closing length relative to total post | 75% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 40% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 60% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 44% | LOW | STEADY |
| Variation in length changes between paragraphs | 30% | LOW | STEADY |
| Average change in length between paragraphs | 64% | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.1 - 4.9 | TYPICAL | STEADY |
| How frequently new paragraphs start | 39 - 49 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.6 | TYPICAL | STEADY |
| Total number of paragraphs | 1.2 - 5.2 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 1.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 6% | HIGH | STEADY |
| Percentage of words that are nouns | 6 - 22 | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 15 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.6 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 26 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 54 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 16 - 23 | TYPICAL | STEADY |
| Total sentence count | 1.2 - 8.0 | TYPICAL | STEADY |
| Total syllables in the post | 43 - 213 | TYPICAL | STEADY |
| Total word count of the post | 24 - 130 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with exclamation | 0 - 95 | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 5-48 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 2-66 per 1k words | TYPICAL | STEADY |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-46 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines using past tense | 84% | HIGH | STEADY |
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.7 - 2.9 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Use of story transitions | 13% | TYPICAL | VARIES |
| Whether the post contains quotations | 40% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 40% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 10 - 20 | HIGH | STEADY |
| Percentage of sentences over 20 words | 38% | HIGH | STEADY |
| Word count of shortest sentence | 6 - 20 | HIGH | STEADY |
| How much sentence length varies (normalized) | 25% | LOW | STEADY |
| Percentage of sentences under 8 words | 2% | LOW | VARIES |
| Variation in clause count across sentences | 43% | LOW | STEADY |
| Variation in sentence lengths | 0.0 - 9.0 | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 3.9 | TYPICAL | STEADY |
| Average number of words per sentence | 17 - 21 | TYPICAL | STEADY |
| Average words per sentence | 17 - 21 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 70% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 18 - 29 | TYPICAL | STEADY |
| Overall sentence complexity | 28 - 80 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 15 - 21 | TYPICAL | STEADY |
| Word count of the longest sentence | 20 - 30 | TYPICAL | STEADY |
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