Freya Longhurst's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
9x more signature
Average emoji per line of text
11x more signature
Number of emoji in call-to-action lines
9x more signature
Percentage of emoji that are positive/celebratory
12x more signature
See example from 14 Oct 2025
Balance between positive and negative emoji
13x more signature
Opening paragraph length vs body average
4x more signature
Number of emoji in the opening hook
7x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Average spacing between blank lines
rarely consistent
Whether there's a clear opening hook section
rarely consistent
Usage of 'that' per 1000 words
rarely consistent
Whether there's a blank line after the hook
rarely consistent
Use of story transitions
rarely consistent
Negation words in the hook
rarely consistent
Number of visual text blocks
3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use positive or celebratory emoji 12 times more often than the average LinkedIn author. In fact, emoji show up in your call-to-action lines at 9x the average rate, and overall, you’re packing 11x more emoji per line than the typical poster. If someone tried to map your posts visually, it’d look like a ticker tape parade broke out in the comments.
Why does this work? Those emoji aren’t just decoration - you’re broadcasting optimism, energy, and playfulness in a space that’s usually all business. Your audience can’t help but feel it. Now try briefing a ghostwriter to “sprinkle in emoji at 11x the normal rate, but keep them overwhelmingly positive, especially at the close.” They’d look at you sideways. This isn’t a checklist - it’s instinctual. You probably couldn’t fake it if you tried.
You post less than once a week - just 0.1 times per week over six years - but every post is unmistakably yours. That’s exactly what Drumbeat captures: the DNA of your style, the patterns you can’t explain but your audience remembers. Your message, your voice, everywhere.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
20 Feb 2014 - 23 Oct 2020
0.1 posts/week avg
20/349 active weeks
329 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 11% | HIGH | VARIES |
| Whether CTAs include emoji | 28% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 28% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 0.4 - 2.1 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 33% | HIGH | VARIES |
| Balance between positive and negative emoji | 56% | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.1 - 1.9 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 49 | HIGH | VARIES |
| Emoji count relative to sentence count | 65% | HIGH | STEADY |
| Emoji density in CTA sections | 19 - 86 | HIGH | STEADY |
| Emoji density in the hook section | 19 - 86 | HIGH | STEADY |
| Emoji used to replace words entirely | 17% | HIGH | VARIES |
| Largest group of adjacent emoji | 33% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.9 - 2.5 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.9 - 2.5 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 44% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 56% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 75% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 11% | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 33% | HIGH | VARIES |
| Whether any emoji are used in the post | 33% of posts | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 1.5 | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.5 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.5 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 17% | LOW | VARIES |
| Number of different contraction types | 17% | LOW | VARIES |
| Percentage of words that are contractions | 44% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 17% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Variety of different contractions used | 17% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 44% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'on' per 1000 words | 0 - 71 | HIGH | VARIES |
| Usage of 'a' per 1000 words | 0 - 31 | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'that' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Variety of function words used | 21% | LOW | STEADY |
| Overall grammatical word usage | 91 - 261 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 38 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 30 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 3 - 75 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 3 - 59 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 14 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 6% | HIGH | VARIES |
| Proportion of hashtags in the opening | 79% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 69% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 88% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.6 | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 6.8 | TYPICAL | VARIES |
| Proportion of all-lowercase hashtags | 25% | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 21% | TYPICAL | VARIES |
| Whether any hashtags are used | 44% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.5 | HIGH | VARIES |
| Whether the hook contains a question | 33% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 33% of posts | HIGH | VARIES |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 107 - 238 | TYPICAL | STEADY |
| Character position where the hook ends | 107 - 238 | TYPICAL | STEADY |
| Hook length relative to total post | 99% | TYPICAL | STEADY |
| Hook lines relative to total lines | 97% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 99% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 6% | HIGH | VARIES |
| Average spacing between blank lines | 0% | LOW | STEADY |
| Blank lines per 100 total lines | 0 - 14 | LOW | VARIES |
| Number of visual text blocks | 0.8 - 1.4 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 6% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 4% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 28% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 515 | LOW | VARIES |
| Average characters per line | 103 - 203 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.3 | TYPICAL | STEADY |
| Average words per line | 17 - 34 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 42% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 15 - 34 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 73% | LOW | VARIES |
| Length of longest repeated phrase | 22% | LOW | VARIES |
| Number of unique words used | 16 - 37 | LOW | STEADY |
| Percentage of words used only once | 94% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 94% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 6% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with pronouns | 0.0-1.2 per post | TYPICAL | VARIES |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 31 | TYPICAL | VARIES |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.5 | HIGH | VARIES |
| Whether the closing has a signature phrase | 39% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 6% | HIGH | VARIES |
| Whether the ending includes emoji | 33% of posts | HIGH | VARIES |
| Whether the ending is a question | 33% | HIGH | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 102 - 249 | TYPICAL | STEADY |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 33% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 44% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 67% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.8 - 3.9 | HIGH | STEADY |
| How much paragraph length varies | 0.0 - 7.5 | HIGH | VARIES |
| Opening paragraph length vs body average | 3% | HIGH | STEADY |
| Closing paragraph length vs body average | 34% | LOW | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Consecutive short paragraphs | 83% | LOW | STEADY |
| Total number of paragraphs | 0.8 - 1.6 | LOW | STEADY |
| Variation in length changes between paragraphs | 0% | LOW | STEADY |
| Average sentences per paragraph | 1.1 - 2.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.9 | TYPICAL | STEADY |
| How frequently new paragraphs start | 25 - 67 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.0 - 3.3 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.1 - 2.9 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 31 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | STEADY |
| Percentage of words that are verbs | 5 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 2.3 - 6.5 | LOW | STEADY |
| Total sentence count | 1.0 - 3.3 | LOW | STEADY |
| Total syllables in the post | 26 - 66 | LOW | STEADY |
| Total word count of the post | 17 - 41 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 37 - 73 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 20 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 5-66 per 1k words | HIGH | STEADY |
| Percentage of sentences ending with a question | 0 - 39 | HIGH | VARIES |
| Question marks per 1000 words | 0-38 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-43 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-35 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-36 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 35 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 32 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of narrative/story signals | 0.0 - 1.6 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 32 | LOW | VARIES |
| Use of story transitions | 0% | LOW | STEADY |
| Whether the post tells a story | 22% of posts | LOW | VARIES |
| Lines using past tense | 44% | TYPICAL | VARIES |
| Whether the post contains quotations | 28% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 4 - 22 | HIGH | STEADY |
| Percentage of sentences over 20 words | 37% | HIGH | VARIES |
| Word count of shortest sentence | 3 - 22 | HIGH | STEADY |
| How much sentence length varies (normalized) | 28% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 21% | LOW | VARIES |
| Variation in clause count across sentences | 34% | LOW | VARIES |
| Variation in sentence lengths | 0.0 - 7.7 | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 3.0 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 23 | TYPICAL | STEADY |
| Average words per sentence | 8 - 23 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 42% | TYPICAL | VARIES |
| Length of your longer sentences (80th percentile) | 11 - 26 | TYPICAL | STEADY |
| Overall sentence complexity | 8 - 67 | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 23 | TYPICAL | STEADY |
| Word count of the longest sentence | 11 - 26 | TYPICAL | STEADY |
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