Geneva Loader (She, Her)'s AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
9x more signature ↓ declining
Number of emoji in call-to-action lines
6x more signature ↓ declining
Average emoji per line of text
7x more signature ↓ declining
Number of emoji in the opening hook
4x more consistent ↓ declining
Percentage of emoji that are positive/celebratory
11x more distinctive ↓ declining
See example from 01 Aug 2025
Balance between positive and negative emoji
11x more distinctive ↓ declining
Average character length of hashtags
2x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Colon usage per 1000 words
rarely consistent
CTAs using command verbs (Click, Share, Comment, etc.)
rarely consistent
How often three-word phrases repeat
rarely consistent
Whether any list structure is used
rarely consistent
Whether CTAs include emoji
rarely consistent
Ratio of lines starting with punctuation
rarely consistent
ALL CAPS words in the closing
3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use positive or celebratory emoji 11 times more than the average LinkedIn author. Not just sprinkling them in, but packing your lines, hooks, and even call-to-actions with a burst of visual energy - in fact, your average line contains 7 times more emoji, and your call-to-action lines alone have 6 times the usual emoji count. It's not just a quirk - it's your fingerprint.
This works because readers don't just see your posts - they feel them. You're flooding the feed with optimism and momentum, all without relying on tired command verbs or repeating three-word phrases. Now try briefing this to a ghostwriter: "Use emoji in my hooks 4x more than anyone, keep them mostly celebratory, but don't use lists or repeat yourself." They'd think you were joking. You couldn't reverse-engineer this style if you tried.
You post less than once a week, but each time, your signal cuts through the noise. That's what Drumbeat captures - the patterns you can't name but your audience instantly recognizes. Your real voice, at scale.
Style Evolution
How your writing has changed (Jul 2023 - Jul 2025)
Recent 19 posts since Dec 2023
vs
Earlier 4 posts before Dec 2023
Emoji usage Declining (25% → 5%)
Less
Style patterns based on 23 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
11 Jul 2023 - 28 Jul 2025
0.2 posts/week avg
20/108 active weeks
88 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 30% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 9% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 9% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 75% | HIGH | STEADY |
| Balance between positive and negative emoji | 50% | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.2 | HIGH | VARIES |
| Emoji count relative to sentence count | 32% | HIGH | STEADY |
| Emoji density in CTA sections | 24 - 28 | HIGH | STEADY |
| Emoji density in the hook section | 24 - 28 | HIGH | STEADY |
| Number of emoji in call-to-action lines | ~1.0 | HIGH | STEADY |
| Number of emoji in the opening hook | ~1.0 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 50% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 50% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 75% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 2% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.4 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 9% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 9% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 1.2 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 17% | TYPICAL | VARIES |
| Count of positive contractions used | 52% | TYPICAL | VARIES |
| Number of different contraction types | 61% | TYPICAL | VARIES |
| Percentage of words that are contractions | 81% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 43:1 | TYPICAL | VARIES |
| Total number of contractions | 70% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 22% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 59% | TYPICAL | VARIES |
| Variety of different contractions used | 25% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 135 - 266 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 4 - 51 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 1 - 47 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 38 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 4 - 69 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 8 - 58 | TYPICAL | STEADY |
| Variety of function words used | 31% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 3 - 18 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 79% | HIGH | STEADY |
| Proportion of hashtags in the opening | 37% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 48% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 15% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 252 | HIGH | VARIES |
| Total number of hashtags | 2.1 - 6.6 | HIGH | STEADY |
| Whether any hashtags are used | 91% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 57% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 3% | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 18% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 4% of posts | LOW | VARIES |
| Character count of the hook | 158 - 359 | TYPICAL | STEADY |
| Character position where the hook ends | 158 - 359 | TYPICAL | STEADY |
| Hook length relative to total post | 89% | TYPICAL | STEADY |
| Hook lines relative to total lines | 80% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 89% | TYPICAL | STEADY |
| Whether the hook contains a question | 22% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 9% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 13% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variation in line lengths | 0 - 917 | HIGH | VARIES |
| Average spacing between blank lines | 35% | LOW | VARIES |
| Number of visual text blocks | 0.7 - 3.1 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 0% | LOW | STEADY |
| Average characters per line | 93 - 248 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average words per line | 15 - 38 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 2 - 39 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 39% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 18% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 20% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.3 - 2.2 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 1% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.3 | HIGH | VARIES |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 3.2 | LOW | VARIES |
| Length of longest repeated phrase | 52% | LOW | VARIES |
| Count of words used only once | 13 - 64 | TYPICAL | STEADY |
| Number of unique words used | 14 - 74 | TYPICAL | STEADY |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 88% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 0 - 25 | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 29% | LOW | VARIES |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with time words | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 62% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 35 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending includes hashtags | 91% of posts | HIGH | STEADY |
| Whether the ending is a question | 26% | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 9% of posts | LOW | VARIES |
| Character length of the closing | 162 - 423 | TYPICAL | STEADY |
| Closing length relative to total post | 95% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 22% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 22% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 56% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.4 - 2.6 | HIGH | STEADY |
| Opening paragraph length vs body average | 3% | HIGH | STEADY |
| Consecutive short paragraphs | 0.4 - 2.5 | LOW | STEADY |
| Total number of paragraphs | 0.9 - 3.2 | LOW | STEADY |
| Variation in length changes between paragraphs | 15% | LOW | VARIES |
| Average sentences per paragraph | 1.0 - 3.7 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 3.7 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 53% | TYPICAL | STEADY |
| Consecutive long paragraphs | 13% | TYPICAL | VARIES |
| How frequently new paragraphs start | 26 - 63 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 4.0 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.6 - 4.4 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 3.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 3% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 32 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.4 - 6.8 | LOW | STEADY |
| Total syllables in the post | 14 - 168 | LOW | STEADY |
| Total word count of the post | 7 - 97 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 18 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 23 - 66 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 13 - 25 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Multiple exclamation marks per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 1 - 53 | HIGH | STEADY |
| Colon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-28 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-57 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 7% | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 87% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 62 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 44% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.0 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 242 | TYPICAL | VARIES |
| Use of story transitions | 7% | TYPICAL | VARIES |
| Whether the post contains quotations | 39% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 35% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall sentence complexity | 2 - 46 | LOW | STEADY |
| Percentage of sentences over 20 words | 15% | LOW | VARIES |
| Variation in clause count across sentences | 78% | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 2.1 | TYPICAL | STEADY |
| Average number of words per sentence | 6 - 22 | TYPICAL | STEADY |
| Average words per sentence | 6 - 22 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 55% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 39% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 8 - 33 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 12 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 33% | TYPICAL | STEADY |
| Typical sentence length (median) | 5 - 22 | TYPICAL | STEADY |
| Variation in sentence lengths | 1 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 11 | TYPICAL | STEADY |
| Word count of the longest sentence | 9 - 34 | TYPICAL | STEADY |
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