George Edgar's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
11x more signature ↑ increasing
Emoji count relative to sentence count
10x more signature ↑ increasing
Percentage of lines containing at least one emoji
7x more signature ↑ increasing
Average emoji per line of text
8x more signature ↑ increasing
Percentage of emoji that are neutral/functional
5x more signature ↑ increasing
See example from 24 Sep 2025
Proportion of hashtags placed at the end
4x more signature ↑ increasing
Count of neutral/functional emoji
6x more ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending is a question
rarely consistent
Whether CTAs include hashtags
rarely consistent
Whether any list structure is used
rarely consistent
Percentage of words that are pronouns
1.6x less Typical paragraph length (median)
1.3x less consistent
Percentage of words that are verbs
1.3x less consistent
Average word complexity (syllables per word)
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you use 11 times more emoji in your opening hooks than the average LinkedIn author. Not just occasionally - almost every line you write is punctuated with neutral or functional emoji, at rates up to 8x higher than what anyone else is doing. It’s not just a style choice, it’s a fingerprint: your posts radiate a kind of visual punctuation that no one else in your network comes close to matching.
Why does this work? It signals a conversational, instantly scannable vibe that hooks people before they even process the words. But try briefing a ghostwriter: “Start every post with a burst of neutral emoji, make sure 7x more lines have them than anyone else, but never let it feel forced.” They’d stare at you blankly. You couldn’t systematize this if you tried - it’s pure instinct, not a checklist.
The kicker: you post less than once a week, yet every rare update is unmistakably you, right down to the emoji DNA. This is drumbeat-level nuance - the subconscious patterns you can’t describe but your audience feels. Your real voice, at scale.
Style Evolution
How your writing has changed (Jun 2014 - Jul 2025)
Recent 5 posts since Dec 2023
vs
Earlier 33 posts before Dec 2023
Hashtag usage Increasing (61% → 100%)
More
Opening hashtags Declining (3% → 0%)
Less
Emoji usage Increasing (33% → 80%)
More
Style patterns based on 38 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
18 Jun 2014 - 02 Jul 2025
0.1 posts/week avg
32/577 active weeks
545 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 5% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 3% of posts | LOW | VARIES |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| Whether any call-to-action exists | 47% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 83% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 87% | HIGH | VARIES |
| Balance between positive and negative emoji | 18% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.3 | HIGH | VARIES |
| Count of neutral/functional emoji | 1.2 - 4.8 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.1 - 1.1 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 95 | HIGH | VARIES |
| Emoji count relative to sentence count | 94% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 127 | HIGH | VARIES |
| Emoji density in the hook section | 7 - 147 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 128 | HIGH | VARIES |
| Emoji used to replace words entirely | 23% | HIGH | VARIES |
| How consistently emoji pair with specific words | 4% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 7% | HIGH | VARIES |
| How often the same emoji repeats across the post | 8% | HIGH | VARIES |
| Largest group of adjacent emoji | 87% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.9 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 1.5 - 3.6 | HIGH | STEADY |
| Percentage of emoji that are negative/warning | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 78% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 20% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 53% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 33% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 7% | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 4.0 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 43% | HIGH | VARIES |
| Variety of different emoji used as bullets | 7% | HIGH | VARIES |
| Whether any emoji are used in the post | 47% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 7% | HIGH | VARIES |
| Whether the post starts with an emoji | 27% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 0.3 | TYPICAL | VARIES |
| Percentage of emoji that are 'corpspeak' type | 95% | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.8 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Count of negative contractions used | 12% | TYPICAL | VARIES |
| Count of positive contractions used | 59% | TYPICAL | VARIES |
| Number of different contraction types | 72% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 31:1 | TYPICAL | VARIES |
| Total number of contractions | 72% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 16% | TYPICAL | VARIES |
| Variety of different contractions used | 38% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 26 | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 29 | HIGH | VARIES |
| Usage of 'and' per 1000 words | 0 - 32 | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 87 - 262 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 37 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 43 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 8 - 68 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 5 - 46 | TYPICAL | STEADY |
| Variety of function words used | 34% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 11 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 12 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 76% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 87% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 12% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 208 | HIGH | VARIES |
| Total number of hashtags | 0.6 - 5.6 | HIGH | STEADY |
| Whether any hashtags are used | 78% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 1% | LOW | VARIES |
| Whether the opening line contains a hashtag | 4% | LOW | VARIES |
| Proportion of hashtags using CamelCase | 20% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 2.4 | HIGH | VARIES |
| Whether the hook contains emoji | 44% of posts | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook contains a question | 6% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 103 - 313 | TYPICAL | STEADY |
| Character position where the hook ends | 103 - 313 | TYPICAL | STEADY |
| Hook length relative to total post | 74% | TYPICAL | STEADY |
| Hook lines relative to total lines | 66% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 74% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 25% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 28% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Blank lines per 100 total lines | 17 - 49 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 26% | HIGH | VARIES |
| Proportion of blank space | 33% | HIGH | STEADY |
| Spacing between content-rich lines | 1.0 - 2.4 | HIGH | STEADY |
| Ratio of lines starting with numbers | 1% | LOW | VARIES |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 17% | LOW | VARIES |
| Average characters per line | 38 - 153 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.4 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.2 - 2.5 | TYPICAL | STEADY |
| Average words per line | 6 - 26 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 58% | TYPICAL | STEADY |
| Number of visual text blocks | 1.6 - 5.3 | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 460 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Use of inline enumeration | 1% | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 7 - 79 | TYPICAL | STEADY |
| How often three-word phrases repeat | 83% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 6.6 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.8 | TYPICAL | VARIES |
| Number of unique words used | 6 - 99 | TYPICAL | STEADY |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.7 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 27 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.2 | HIGH | VARIES |
| Whether the closing has emoji clusters | 16% | HIGH | VARIES |
| Whether the ending includes emoji | 34% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 78% of posts | HIGH | STEADY |
| Whether the closing has a signature phrase | 6% of posts | LOW | VARIES |
| Whether the ending has a call-to-action | 6% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 41 - 412 | TYPICAL | STEADY |
| Closing length relative to total post | 74% | TYPICAL | STEADY |
| Whether there's a clear closing section | 53% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 83% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Average change in length between paragraphs | 76% | TYPICAL | VARIES |
| Average sentences per paragraph | 1.1 - 2.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.2 | TYPICAL | STEADY |
| Consecutive long paragraphs | 9% | TYPICAL | VARIES |
| Consecutive short paragraphs | 1.2 - 4.5 | TYPICAL | STEADY |
| How frequently new paragraphs start | 8 - 180 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 3.6 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.0 - 3.6 | TYPICAL | STEADY |
| Total number of paragraphs | 1.6 - 5.2 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.0 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 0.0 - 4.4 | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 6% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 9 - 45 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 17 | TYPICAL | STEADY |
| Percentage of words that are verbs | 6 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.3 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 25 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 42 - 85 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 6 - 20 | TYPICAL | STEADY |
| Total sentence count | 1.1 - 7.7 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 231 | TYPICAL | VARIES |
| Total word count of the post | 0 - 140 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 0-70 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 9 - 53 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Comma usage per 1000 words | 0-42 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 1% | LOW | VARIES |
| Question marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-86 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-53 per 1k words | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 27% | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 112 | LOW | VARIES |
| Average length of quoted passages | 0 - 112 | TYPICAL | VARIES |
| Number of narrative/story signals | 0.2 - 2.1 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Use of story transitions | 11% | TYPICAL | VARIES |
| Whether the post contains quotations | 50% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 28% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 6 - 22 | TYPICAL | STEADY |
| Average words per sentence | 6 - 22 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 55% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 9 - 34 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 12 | TYPICAL | STEADY |
| Overall sentence complexity | 0 - 70 | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 20% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 34% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 21 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.8 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 10 - 36 | TYPICAL | STEADY |
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