Gillian Daines's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
How often the same emoji repeats across the post
14x more signature
Proportion of hashtags woven into the text
12x more signature
How consistently the same emoji is used for bullets
20x more signature
CTAs using command verbs (Click, Share, Comment, etc.)
6x more signature
Whether emoji are used as bullet point markers
19x more signature
Emoji usage in the middle section of the post
15x more distinctive
Emoji count relative to sentence count
8x more distinctive
Does Less Of...
Patterns you use less often - that's part of your style too!
Hook lines relative to total lines
1.5x less Hook length relative to total post
1.3x less consistent
Where LinkedIn's 'see more' cuts off
1.3x less consistent
Closing length relative to total post
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use the exact same emoji as a bullet point 20 times more consistently than the average LinkedIn poster. Not only that, but your posts are 19 times more likely to use emoji as bullet markers at all. It's not just a stylistic quirk - it's a recognizable signature that most people would never spot, but your audience feels every single time.
This works because it creates an instant sense of rhythm and visual cohesion in your posts. Readers know what to expect, and your message stands out in the feed chaos. Now try briefing this to a ghostwriter: "Hey, make sure you repeat the same emoji for bullets 20x more than average, and do it so naturally nobody notices." They'd think you were joking. This isn't a checklist - it's your fingerprint. Even you couldn't force it if you tried.
With your steady drumbeat of weekly posts, this is exactly what Drumbeat captures - the unconscious patterns that set your voice apart, the ones you can't articulate but your audience instantly recognizes. Your company's message, delivered in your authentic style, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
24 Apr 2025 - 09 Dec 2025
1 posts/week avg
25/34 active weeks
9 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Lower half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 66% | HIGH | STEADY |
| Whether CTAs are concentrated at the end of the post | 31% | HIGH | VARIES |
| Whether any call-to-action exists | 94% of posts | HIGH | STEADY |
| CTAs phrased as questions vs statements | 1% | LOW | VARIES |
| Whether CTAs include emoji | 3% of posts | LOW | VARIES |
| Whether CTAs include hashtags | 11% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 29% | HIGH | VARIES |
| Average emoji per line of text | 40% | HIGH | STEADY |
| Balance between positive and negative emoji | 29% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 4.7 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count relative to sentence count | 80% | HIGH | VARIES |
| Emoji density in the hook section | 11 - 46 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 111 | HIGH | VARIES |
| How consistently emoji pair with specific words | 6% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 43% | HIGH | VARIES |
| How often the same emoji repeats across the post | 37% | HIGH | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 3.0 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.8 - 1.8 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 71% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 29% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 40% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 3.0 | HIGH | VARIES |
| Variety of different emoji used as bullets | 15% | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 43% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of different emoji types used | 0.0 - 1.0 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 7% | TYPICAL | VARIES |
| Emoji density in CTA sections | 0 - 32 | TYPICAL | VARIES |
| Emoji used to replace words entirely | 5% | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.9 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 13% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 20% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 57:1 | HIGH | VARIES |
| Variety of different contractions used | 39% | HIGH | VARIES |
| Count of negative contractions used | 20% | TYPICAL | VARIES |
| Count of positive contractions used | 54% | TYPICAL | VARIES |
| Number of different contraction types | 71% | TYPICAL | VARIES |
| Percentage of words that are contractions | 71% | TYPICAL | VARIES |
| Total number of contractions | 74% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 51% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'the' per 1000 words | 23 - 76 | HIGH | STEADY |
| Usage of 'a' per 1000 words | 0 - 25 | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 152 - 239 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 12 - 46 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 2 - 22 | TYPICAL | STEADY |
| Usage of 'is' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 3 - 34 | TYPICAL | STEADY |
| Usage of 'so' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 19 - 50 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 41% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 16 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 36% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 39% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 64% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 47% | HIGH | STEADY |
| Ratio of inline hashtags to end hashtags | 0 - 605 | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 2.8 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.4 | LOW | VARIES |
| Proportion of hashtags in the opening | 14% | TYPICAL | VARIES |
| Whether any hashtags are used | 43% of posts | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 27% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook contains a question | 43% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 43% | HIGH | VARIES |
| Whether there's a clear opening hook section | 54% of posts | HIGH | STEADY |
| Hook lines relative to total lines | 44% | LOW | STEADY |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains emoji | 6% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 3% | TYPICAL | STEADY |
| Character count of the hook | 206 - 350 | TYPICAL | STEADY |
| Character position where the hook ends | 206 - 350 | TYPICAL | STEADY |
| Hook length relative to total post | 55% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 55% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.0 - 3.9 | HIGH | STEADY |
| Blank lines per 100 total lines | 23 - 44 | HIGH | STEADY |
| Percentage of single-word lines | 3% | HIGH | VARIES |
| Proportion of blank space | 33% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 20% | HIGH | VARIES |
| Ratio of lines starting with quotes | 1% | HIGH | VARIES |
| Variation in block sizes | 0.0 - 2.6 | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 6% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Average characters per line | 56 - 185 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.8 | TYPICAL | STEADY |
| Average words per line | 9 - 30 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 70% | TYPICAL | STEADY |
| Number of visual text blocks | 2.6 - 5.2 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Spacing between content-rich lines | 1.2 - 2.1 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 316 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0.0 - 3.2 | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.9 | HIGH | VARIES |
| Whether any list structure is used | 43% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 43% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 30% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | HIGH | VARIES |
| How often three-word phrases repeat | 4% | LOW | VARIES |
| Count of words used only once | 40 - 82 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 5.9 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.2 - 2.3 | TYPICAL | STEADY |
| Number of unique words used | 46 - 98 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.4 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 36% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 36 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 49% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 151 - 447 | TYPICAL | STEADY |
| Closing length relative to total post | 57% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.7 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 14% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 34% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 23% | TYPICAL | VARIES |
| Whether there's a clear closing section | 89% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 98% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Average change in length between paragraphs | 92% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.2 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.7 - 4.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 30 - 57 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 2.6 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.4 - 3.7 | TYPICAL | STEADY |
| Total number of paragraphs | 2.5 - 5.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.0 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 73% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 5% | LOW | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 19 - 33 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 14 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 8 - 26 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 28 - 61 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 26 | TYPICAL | STEADY |
| Total sentence count | 2.6 - 6.9 | TYPICAL | STEADY |
| Total syllables in the post | 88 - 216 | TYPICAL | STEADY |
| Total word count of the post | 53 - 128 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 17-48 per 1k words | HIGH | STEADY |
| En dash (–) usage per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 8-49 per 1k words | HIGH | STEADY |
| Percentage of sentences ending with a question | 0 - 29 | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 7% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 57% | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 7-68 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Question marks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 130 | HIGH | VARIES |
| Lines starting with quotation marks | 1% | HIGH | VARIES |
| Number of quotation blocks | 0.0 - 1.8 | HIGH | VARIES |
| Total characters in quoted content | 0 - 229 | HIGH | VARIES |
| Whether the post contains quotations | 57% of posts | HIGH | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Use of story transitions | 4% | LOW | VARIES |
| Lines using past tense | 46% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.7 - 2.4 | TYPICAL | STEADY |
| Whether the post tells a story | 46% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your longer sentences (80th percentile) | 17 - 51 | HIGH | STEADY |
| Overall sentence complexity | 20 - 100 | HIGH | STEADY |
| Percentage of sentences over 20 words | 38% | HIGH | STEADY |
| Variation in clause count across sentences | 0.0 - 7.5 | HIGH | VARIES |
| Variation in sentence lengths | 5 - 23 | HIGH | STEADY |
| Word count of the longest sentence | 24 - 57 | HIGH | STEADY |
| Percentage of sentences under 8 words | 13% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.6 | TYPICAL | STEADY |
| Average number of words per sentence | 14 - 27 | TYPICAL | STEADY |
| Average words per sentence | 14 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 67% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 59% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 17 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 25 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 15 | TYPICAL | STEADY |
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