Hannah Tyler's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
6x more signature ↑ increasing
Percentage of emoji that are positive/celebratory
10x more distinctive ↑ increasing
See example from 17 Jun 2025
Balance between positive and negative emoji
11x more distinctive ↑ increasing
Average character length of hashtags
2x more consistent
Number of emoji in call-to-action lines
6x more ↑ increasing
Proportion of hashtags placed at the end
3x more Average emoji per line of text
5x more ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Ratio of lines starting with punctuation
rarely consistent
Hook lines relative to total lines
1.2x less consistent
Percentage of words that are verbs
1.2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts contain positive or celebratory emoji at a rate that's literally 10 times higher than the average LinkedIn user. It's not just that you use emoji more often overall (6x more, in fact) - it's that when you do, they're overwhelmingly upbeat, and your call-to-action lines are 6x more likely than average to be punctuated with those same good-vibes symbols. The balance is so skewed that your ratio of positive to negative emoji is 11x higher than the norm.
This works because, whether you mean to or not, you're signaling energy and optimism every time you show up - even if it's less than once a week. It's not something you could script. Try telling a ghostwriter, "use emoji 6x more and make 90% of them celebratory, but keep your verbs and hooks lower than average." They'd have no clue where to start. It's not a formula - it's your fingerprint, a set of instincts you couldn't fake if you tried.
And here's the kicker: you post so infrequently (just 0.1 times per week across 331 weeks) that each message stands out even more. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Feb 2019 - Jun 2025)
Recent 7 posts since Dec 2023
vs
Earlier 39 posts before Dec 2023
Opening hashtags Increasing (8% → 43%)
More
Emoji usage Increasing (36% → 100%)
More
Style patterns based on 46 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
20 Feb 2019 - 17 Jun 2025
0.1 posts/week avg
42/331 active weeks
289 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 17% | HIGH | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 2% | LOW | VARIES |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| Whether CTAs include emoji | 9% of posts | TYPICAL | VARIES |
| Whether CTAs include hashtags | 9% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 61% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 57% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 39% | HIGH | VARIES |
| Balance between positive and negative emoji | 47% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 1.6 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 2.1 | HIGH | VARIES |
| Emoji count relative to sentence count | 44% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 67 | HIGH | VARIES |
| Emoji density in the hook section | 3 - 36 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 91 | HIGH | VARIES |
| Emoji used to replace words entirely | 14% | HIGH | VARIES |
| How consistently emoji pair with specific words | 3% | HIGH | VARIES |
| How often the same emoji repeats across the post | 7% | HIGH | VARIES |
| Largest group of adjacent emoji | 41% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.3 - 1.7 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.0 - 2.2 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 53% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 47% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 49% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 14% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 7% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.3 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 44% | HIGH | VARIES |
| Whether any emoji are used in the post | 48% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 4% | HIGH | VARIES |
| Average distance between repeated emoji | 3% | LOW | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 0 - 30 | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.5 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.1 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 30% | HIGH | VARIES |
| Count of positive contractions used | 0.0 - 2.5 | HIGH | VARIES |
| Number of different contraction types | 0.0 - 2.6 | HIGH | VARIES |
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Total number of contractions | 0.0 - 3.1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 26% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Variety of different contractions used | 53% | HIGH | STEADY |
| Ratio of negative to positive contractions | 44:1 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-25 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 153 - 244 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 3 - 41 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 12 - 47 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 28 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 1 - 29 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 11 - 67 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 8 - 38 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 44% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 64% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 74% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 34% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 5.5 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 2% | LOW | VARIES |
| Proportion of hashtags in the opening | 20% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 5% | TYPICAL | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 169 | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 2.9 | TYPICAL | VARIES |
| Whether any hashtags are used | 56% of posts | TYPICAL | STEADY |
| Whether the opening line contains a hashtag | 23% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.0 | HIGH | VARIES |
| Whether the hook contains emoji | 30% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 33% | HIGH | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 203 - 416 | TYPICAL | STEADY |
| Character position where the hook ends | 203 - 416 | TYPICAL | STEADY |
| Hook length relative to total post | 64% | TYPICAL | STEADY |
| Hook lines relative to total lines | 54% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 1% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 64% | TYPICAL | STEADY |
| Whether the hook contains a question | 13% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 30% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.6 - 2.5 | HIGH | STEADY |
| Blank lines per 100 total lines | 23 - 50 | HIGH | STEADY |
| Proportion of blank space | 36% | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 6% | HIGH | VARIES |
| Spacing between content-rich lines | 1.1 - 2.4 | HIGH | STEADY |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 11% | LOW | VARIES |
| Average characters per line | 86 - 217 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.2 | TYPICAL | STEADY |
| Average words per line | 15 - 36 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 48% | TYPICAL | STEADY |
| Number of visual text blocks | 2.1 - 5.7 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 14% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 599 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of emoji used as bullets | 1% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 6% | LOW | VARIES |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 15% | TYPICAL | VARIES |
| Consistency of numbered list formatting | 2% | TYPICAL | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.2 | TYPICAL | VARIES |
| Whether any list structure is used | 6% of posts | TYPICAL | VARIES |
| Whether emoji bullet lists are used | 4% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 2% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 25% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | HIGH | VARIES |
| Count of words used only once | 30 - 99 | TYPICAL | STEADY |
| How often three-word phrases repeat | 91% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.1 - 7.8 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.2 - 3.4 | TYPICAL | STEADY |
| Number of unique words used | 35 - 118 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.3-3.1 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.8 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 76% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 4 - 50 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.2 per post | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 38% | LOW | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.6 | HIGH | VARIES |
| Whether the closing has emoji clusters | 6% | HIGH | VARIES |
| Whether the ending includes emoji | 44% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the ending is a question | 9% | LOW | VARIES |
| Character length of the closing | 143 - 580 | TYPICAL | STEADY |
| Closing length relative to total post | 70% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 41% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 54% of posts | TYPICAL | STEADY |
| Whether there's a clear closing section | 78% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 93% | HIGH | STEADY |
| Consecutive long paragraphs | 4% | LOW | VARIES |
| How frequently new paragraphs start | 27 - 60 | LOW | STEADY |
| How much paragraph length varies | 64% | LOW | VARIES |
| Average change in length between paragraphs | 70% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.5 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.5 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.5 - 4.6 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.5 - 3.3 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 2.0 - 5.7 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.5 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 50% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 14 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 22 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 71 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 21 | TYPICAL | STEADY |
| Total sentence count | 2 - 10 | TYPICAL | STEADY |
| Total syllables in the post | 62 - 250 | TYPICAL | STEADY |
| Total word count of the post | 38 - 160 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parentheses usage per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-27 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-20 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Question marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 9-68 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| En dash (–) usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-31 per 1k words | TYPICAL | STEADY |
| Percentage of sentences ending with exclamation | 0 - 29 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 111 | HIGH | VARIES |
| Number of narrative/story signals | 0.8 - 3.0 | HIGH | STEADY |
| Number of quotation blocks | 0.2 - 1.6 | HIGH | STEADY |
| Presence of dialogue attribution patterns | 3% | HIGH | VARIES |
| Use of story transitions | 17% | HIGH | VARIES |
| Whether the post contains quotations | 70% of posts | HIGH | STEADY |
| Whether the post tells a story | 61% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 41% | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 121 | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Percentage of sentences over 20 words | 40% | HIGH | STEADY |
| Percentage of sentences under 8 words | 21% | LOW | STEADY |
| Average number of clauses per sentence | 1.2 - 3.6 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 27 | TYPICAL | STEADY |
| Average words per sentence | 11 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 62% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 46% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 18 - 38 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 20 | TYPICAL | STEADY |
| Overall sentence complexity | 0 - 120 | TYPICAL | VARIES |
| Typical sentence length (median) | 8 - 26 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.2 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 17 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 19 | TYPICAL | VARIES |
| Word count of the longest sentence | 22 - 49 | TYPICAL | STEADY |
Let's turn your leadership into lead magnets
Create, personalise and orchestrate professional social content across your whole team - in THEIR voice, on YOUR message, at ANY scale.
Book a Demo