Harri Vivian's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
8x more signature ↑ increasing
Average emoji per line of text
8x more signature ↑ increasing
Number of emoji in the opening hook
6x more consistent ↑ increasing
Emoji count relative to sentence count
5x more consistent ↑ increasing
Percentage of emoji that are neutral/functional
5x more ↑ increasing
See example from 15 Apr 2025
Number of emoji in call-to-action lines
6x more ↑ increasing
Closing length relative to total post
1.3x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any list structure is used
rarely consistent
Total number of paragraphs
3x less consistent
Number of visual text blocks
3x less consistent
Total syllables in the post
2x less consistent
Number of unique words used
1.7x less consistent
Count of words used only once
1.5x less consistent
Variety of function words used
1.4x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emojis at a rate that's off the charts - 8 times more than the average LinkedIn author. Not just thrown in at random, either: your opening hooks alone pack 6 times more emoji than most, and even your neutral or "functional" emoji use is 5 times the norm. It's not just flair - it's a full-on signature.
Why does this matter? Readers immediately sense energy, personality, and clarity in your posts, even though you're using half the syllables and a fraction of the unique words compared to others. Now try briefing this to a ghostwriter: "Hey, make sure 8 out of every 10 lines has an emoji, but keep the lists and paragraph breaks to a minimum." They'd think you're out of your mind - because this isn't a style guide, it's muscle memory. Even you couldn't reverse-engineer it if you tried.
With posts showing up less than once a week, every drop lands with impact. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Jan 2019 - Nov 2025)
Recent 10 posts since Dec 2023
vs
Earlier 67 posts before Dec 2023
Opening hashtags Declining (21% → 10%)
Less
Emoji usage Increasing (1% → 40%)
More
Style patterns based on 77 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Jan 2019 - 05 Nov 2025
0.2 posts/week avg
32/357 active weeks
325 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 4% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 10% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 51% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 20% | HIGH | VARIES |
| Average emoji per line of text | 90% | HIGH | STEADY |
| Balance between positive and negative emoji | 30% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 1.2 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.5 | HIGH | VARIES |
| Emoji count relative to sentence count | 45% | HIGH | STEADY |
| Emoji density in the hook section | 16 - 35 | HIGH | STEADY |
| Emoji used to replace words entirely | 10% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.3 - 1.7 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.9 - 1.9 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 70% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 30% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 65% | HIGH | STEADY |
| Whether the post starts with an emoji | 20% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 2% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.5 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 6% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 6% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji density in CTA sections | 6 - 29 | TYPICAL | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 3% | LOW | VARIES |
| Count of positive contractions used | 21% | LOW | VARIES |
| Number of different contraction types | 22% | LOW | VARIES |
| Percentage of words that are contractions | 49% | LOW | VARIES |
| Ratio of negative to positive contractions | 13:1 | LOW | VARIES |
| Total number of contractions | 23% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Variety of different contractions used | 15% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 42% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'by' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 113 - 229 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 2 - 52 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 31 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 30 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 1 - 49 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 57 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 26% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 5 - 15 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 6% | HIGH | VARIES |
| Proportion of hashtags in the opening | 88% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 71% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 88% | HIGH | STEADY |
| Hashtag density per 100 words | 97% | LOW | VARIES |
| Proportion of hashtags placed at the end | 12% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.0 | LOW | VARIES |
| Whether any hashtags are used | 22% of posts | LOW | VARIES |
| Proportion of all-lowercase hashtags | 18% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.5 | LOW | VARIES |
| Whether the hook contains emoji | 6% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 6% | LOW | VARIES |
| Whether there's a clear opening hook section | 3% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 128 - 321 | TYPICAL | STEADY |
| Character position where the hook ends | 128 - 321 | TYPICAL | STEADY |
| Hook length relative to total post | 97% | TYPICAL | STEADY |
| Hook lines relative to total lines | 95% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 97% | TYPICAL | STEADY |
| Whether the hook contains a question | 18% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with quotes | 4% | HIGH | VARIES |
| Average spacing between blank lines | 10% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 17 | LOW | VARIES |
| Lines containing exactly one sentence | 10% | LOW | VARIES |
| Number of visual text blocks | 0.6 - 1.8 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 1% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 5% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Spacing between content-rich lines | 27% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 255 | LOW | VARIES |
| Average characters per line | 115 - 300 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.1 | TYPICAL | STEADY |
| Average words per line | 19 - 48 | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 3% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 24% | HIGH | VARIES |
| Count of words used only once | 19 - 45 | LOW | STEADY |
| How often three-word phrases repeat | 49% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 8.8 | LOW | VARIES |
| Length of longest repeated phrase | 49% | LOW | VARIES |
| Number of unique words used | 19 - 51 | LOW | STEADY |
| Count of idiomatic expressions | 0.0 - 0.1 | TYPICAL | VARIES |
| Percentage of words used only once | 92% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 6% | TYPICAL | STEADY |
| Unique words divided by total words | 92% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 91% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 4% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-1.1 per post | LOW | VARIES |
| Sentences starting with And, But, Or, So (%) | 58% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 9% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has a signature phrase | 9% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes emoji | 5% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 22% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 116 - 366 | TYPICAL | STEADY |
| Closing length relative to total post | 100% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 43% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 18% | TYPICAL | VARIES |
| Whether there's a clear closing section | 58% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 4% | LOW | VARIES |
| Consecutive short paragraphs | 69% | LOW | VARIES |
| How frequently new paragraphs start | 20 - 48 | LOW | STEADY |
| How much paragraph length varies | 64% | LOW | VARIES |
| Total number of paragraphs | 0.6 - 1.8 | LOW | STEADY |
| Variation in length changes between paragraphs | 4% | LOW | VARIES |
| Average change in length between paragraphs | 96% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.7 - 3.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.7 - 3.4 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 76% | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.7 - 3.5 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.7 - 3.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 6% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 32 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 2 - 11 | LOW | STEADY |
| Total sentence count | 1.7 - 4.0 | LOW | STEADY |
| Total syllables in the post | 29 - 97 | LOW | STEADY |
| Total word count of the post | 18 - 60 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 36 - 76 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 25 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 7-62 per 1k words | HIGH | STEADY |
| Ellipsis (...) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-26 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 6% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-83 per 1k words | TYPICAL | VARIES |
| Em dash (—) usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 7% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 4% | HIGH | VARIES |
| Lines using past tense | 63% | HIGH | STEADY |
| Total characters in quoted content | 0 - 75 | LOW | VARIES |
| Average length of quoted passages | 0 - 75 | TYPICAL | VARIES |
| Number of narrative/story signals | 0.4 - 2.0 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Presence of dialogue attribution patterns | 0% | TYPICAL | STEADY |
| Use of story transitions | 9% | TYPICAL | VARIES |
| Whether the post contains quotations | 40% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 34% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 10% | LOW | VARIES |
| Variation in clause count across sentences | 99% | LOW | VARIES |
| Average number of clauses per sentence | 1.5 - 2.9 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 20 | TYPICAL | STEADY |
| Average words per sentence | 9 - 20 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 63% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 31 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 13 | TYPICAL | STEADY |
| Overall sentence complexity | 8 - 59 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 22% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 31% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 20 | TYPICAL | STEADY |
| Variation in sentence lengths | 3 - 15 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 13 - 31 | TYPICAL | STEADY |
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