Marc Koskela's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of sentences ending with exclamation
4x more distinctive
See example from 24 Apr 2024
How often paragraphs contain just one sentence
2.0x more consistent
Lines containing exactly one sentence
1.8x more consistent
Word count of shortest sentence
2x more consistent
Length of your shorter sentences (20th percentile)
1.9x more consistent
Average number of clauses per sentence
1.6x more Percentage of words that are prepositions
1.5x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Percentage of sentences under 8 words
rarely consistent
Whether any hashtags are used
rarely consistent
Whether the ending includes hashtags
rarely consistent
Whether there's a clear opening hook section
rarely consistent
Variety of different contractions used
rarely consistent
Total number of hashtags
rarely consistent
Percentage of very short lines (<5 words)
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you end a staggering 4 times more sentences with an exclamation mark than the average LinkedIn author. That’s not just expressive - it’s a signature move. Even your shortest sentences are 2x longer than most, and nearly twice as often, you let a single sentence stand alone as its own bold paragraph.
It works because it throws your energy right at the reader. Your posts don’t meander - they punch, declare, drop the mic. Now try briefing this to a ghostwriter. Tell them: “Double my shortest sentences, quadruple my exclamation marks, and make sure almost every paragraph is just one pointed line.” They’d stare at you like you’d lost it. You can’t manufacture this - it’s not a checklist, it’s your brain on autopilot.
You post less than once a week, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
24 Jan 2014 - 20 Feb 2023
0 posts/week avg
8/475 active weeks
467 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 17% | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| Whether any call-to-action exists | 50% of posts | TYPICAL | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 0% | LOW | STEADY |
| Percentage of words that are contractions | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 0% | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 0% | LOW | STEADY |
| Variety of different contractions used | 0% | LOW | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0 - 35 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'for' per 1000 words | 0 - 84 | HIGH | VARIES |
| Usage of 'on' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'to' per 1000 words | 0 - 33 | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Variety of function words used | 24% | LOW | STEADY |
| Overall grammatical word usage | 108 - 288 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 41 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 101 | TYPICAL | VARIES |
Hashtag Usage 4
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Hashtag density per 100 words | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | ~0.0 | LOW | STEADY |
| Whether any hashtags are used | 0% of posts | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Character count of the hook | 58 - 229 | LOW | STEADY |
| Character position where the hook ends | 58 - 229 | LOW | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 0% of posts | LOW | STEADY |
| Hook length relative to total post | 94% | TYPICAL | STEADY |
| Hook lines relative to total lines | 92% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 94% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 17% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines containing exactly one sentence | 96% | HIGH | STEADY |
| Average spacing between blank lines | 33% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 33 | LOW | VARIES |
| Number of visual text blocks | 0.5 - 2.9 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 0% | LOW | STEADY |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 13% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 67% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 52 | LOW | VARIES |
| Average characters per line | 62 - 134 | TYPICAL | STEADY |
| Average lines per text block | 100% | TYPICAL | STEADY |
| Average words per line | 10 - 22 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 8 - 34 | LOW | STEADY |
| Number of unique words used | 8 - 40 | LOW | STEADY |
| How often three-word phrases repeat | 0.0 - 3.7 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0 - 12 | TYPICAL | VARIES |
| Length of longest repeated phrase | 100% | TYPICAL | VARIES |
| Percentage of words used only once | 93% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 92% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 67 | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-0.8 per post | LOW | VARIES |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Character length of the closing | 59 - 220 | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 17% of posts | LOW | VARIES |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 0% of posts | LOW | STEADY |
| Whether the ending is a question | 0% | LOW | STEADY |
| Whether there's a clear closing section | 33% of posts | LOW | VARIES |
| Closing length relative to total post | 93% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 100% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Average change in length between paragraphs | 16% | LOW | VARIES |
| Average sentences per paragraph | 0.9 - 1.1 | LOW | STEADY |
| Average sentences per paragraph | 0.9 - 1.1 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 0.5 - 2.9 | LOW | STEADY |
| How much paragraph length varies | 12% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.8 - 1.6 | LOW | STEADY |
| Total number of paragraphs | 0.5 - 2.9 | LOW | STEADY |
| Typical paragraph length (median) | 100% | LOW | STEADY |
| Variation in length changes between paragraphs | 16% | LOW | VARIES |
| How frequently new paragraphs start | 40 - 105 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 3% | LOW | STEADY |
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are pronouns | 3% | LOW | VARIES |
| Percentage of words that are verbs | 8% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 11 - 41 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1.1 - 9.2 | LOW | STEADY |
| Total sentence count | 0.8 - 1.8 | LOW | STEADY |
| Total syllables in the post | 10 - 82 | LOW | STEADY |
| Total word count of the post | 6 - 49 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 23 - 66 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 28 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-78 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 0-103 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 15 - 118 | HIGH | STEADY |
| Semicolon usage per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-63 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 25% | LOW | VARIES |
| Number of narrative/story signals | 0.0 - 1.3 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.6 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Use of story transitions | 0% | LOW | STEADY |
| Whether the post contains quotations | 17% of posts | LOW | VARIES |
| Whether the post tells a story | 17% of posts | LOW | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 1.1 - 5.4 | HIGH | STEADY |
| How often paragraphs contain just one sentence | 96% | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 10 - 22 | HIGH | STEADY |
| Overall sentence complexity | 0 - 147 | HIGH | VARIES |
| Variation in clause count across sentences | 0 - 29 | HIGH | VARIES |
| Word count of shortest sentence | 10 - 22 | HIGH | STEADY |
| How much sentence length varies (normalized) | 13% | LOW | VARIES |
| Percentage of sentences under 8 words | 0% | LOW | STEADY |
| Variation in sentence lengths | 0 - 13 | LOW | VARIES |
| Average number of words per sentence | 10 - 27 | TYPICAL | STEADY |
| Average words per sentence | 10 - 27 | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 7 - 35 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 25% | TYPICAL | VARIES |
| Typical sentence length (median) | 10 - 27 | TYPICAL | STEADY |
| Word count of the longest sentence | 7 - 35 | TYPICAL | STEADY |
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