Dan Bond's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
How often the same emoji repeats across the post
31x more signature
Total count of repeated emoji across the post
29x more signature
Emoji usage in the middle section of the post
25x more signature
Count of neutral/functional emoji
10x more signature
Percentage of emoji that are neutral/functional
7x more signature
See example from 15 Oct 2025
How consistently emoji pair with specific words
17x more signature
Emoji count relative to sentence count
7x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending includes emoji
rarely consistent
Whether the hook contains emoji
rarely consistent
Variety of different emoji used (unique/total ratio)
58x less consistent
ALL CAPS words in the closing
5x less consistent
Average characters per line
2.0x less consistent
Average words per line
2.0x less consistent
Length of your longer paragraphs (80th percentile)
1.6x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you repeat the same emoji across a single LinkedIn post 31 times more than the average writer - and your total count of repeated emoji is 29x higher, too. It's not just emoji spam, either: you concentrate them especially in the middle of your posts, at rates 25x above the norm. You’re not showing emotion - you’re deploying neutral, almost functional emoji, 10x more than the typical poster, and 7x higher as a share of your overall emoji usage.
This works because it signals consistency and rhythm, turning emoji from decoration into punctuation. Readers don’t have to process a new symbol each time - they follow a steady visual track. Now try briefing this to a ghostwriter: “Please repeat the same neutral emoji in the middle of every post, but don’t use any in the hook or ending, and keep your unique emoji ratio 58x lower than everyone else.” You’d get blank stares. This isn’t a checklist - it’s fingerprint. You couldn’t replicate it on purpose.
Posting 1.4 times per week, you might not feel how distinct your pattern is - but your audience does. This is exactly what Drumbeat captures: the unspoken patterns that define your voice, so your message scales without losing its edge.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
13 Mar 2025 - 10 Dec 2025
1.4 posts/week avg
27/40 active weeks
13 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs are concentrated at the end of the post | 7% | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 6% | LOW | VARIES |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 34% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 38% | HIGH | STEADY |
| Count of neutral/functional emoji | ~5.0 | HIGH | STEADY |
| Emoji count relative to sentence count | 62% | HIGH | STEADY |
| Emoji usage in the middle section of the post | 89 | HIGH | STEADY |
| How consistently emoji pair with specific words | 10% | HIGH | STEADY |
| How often the same emoji repeats across the post | 80% | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 38% | HIGH | STEADY |
| Total count of repeated emoji across the post | ~4.0 | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 71% | LOW | VARIES |
| Emoji density in CTA sections | 0% | LOW | STEADY |
| Emoji density in the hook section | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.1 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Number of emoji in call-to-action lines | ~0.0 | LOW | STEADY |
| Number of emoji in the opening hook | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.7 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 2% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 69% | HIGH | VARIES |
| Count of positive contractions used | 0.0 - 3.6 | HIGH | VARIES |
| Number of different contraction types | 0.0 - 3.8 | HIGH | VARIES |
| Percentage of words that are contractions | 3% | HIGH | VARIES |
| Ratio of negative to positive contractions | 121:1 | HIGH | VARIES |
| Total number of contractions | 0.0 - 4.9 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 1% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | VARIES |
| Variety of different contractions used | 65% | HIGH | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'for' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 128 - 253 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 60 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 50 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 2 - 74 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 34% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 - 12 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 50% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 50% | HIGH | STEADY |
| Hashtag density per 100 words | 30% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.4 | LOW | VARIES |
| Whether any hashtags are used | 5% of posts | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Use of 'you/your' in the hook | 3% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 7% | LOW | VARIES |
| Character count of the hook | 90 - 256 | TYPICAL | STEADY |
| Character position where the hook ends | 90 - 256 | TYPICAL | STEADY |
| Hook length relative to total post | 72% | TYPICAL | STEADY |
| Hook lines relative to total lines | 72% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 72% | TYPICAL | STEADY |
| Whether the hook contains a question | 21% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 34% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Blank lines per 100 total lines | 25 - 49 | HIGH | STEADY |
| Lines containing exactly one sentence | 80% | HIGH | STEADY |
| Proportion of blank space | 37% | HIGH | STEADY |
| Ratio of lines starting with quotes | 2% | HIGH | VARIES |
| Spacing between content-rich lines | 1.3 - 2.4 | HIGH | STEADY |
| Average characters per line | 41 - 100 | LOW | STEADY |
| Average words per line | 7 - 16 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Variation in block sizes | 8% | LOW | VARIES |
| Variation in line lengths | 3 - 74 | LOW | STEADY |
| Average lines per text block | 0.9 - 1.1 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.1 - 2.2 | TYPICAL | STEADY |
| Number of visual text blocks | 1.0 - 9.2 | TYPICAL | STEADY |
| Percentage of single-word lines | 1% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 14% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 5% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 2% | LOW | VARIES |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of numbered list sections | 0.0 - 0.1 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 2% of posts | LOW | VARIES |
| Whether numbered lists are used | 2% of posts | LOW | VARIES |
| Nesting depth of numbered lists | 16% | TYPICAL | VARIES |
| Variety of emoji used as bullets | 1% | TYPICAL | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 8% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 4.8 | LOW | VARIES |
| Length of longest repeated phrase | 88% | LOW | VARIES |
| Count of words used only once | 6 - 84 | TYPICAL | STEADY |
| Number of unique words used | 4 - 104 | TYPICAL | STEADY |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 87% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.6 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 7% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 2 - 56 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has a signature phrase | 3% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 14% of posts | LOW | VARIES |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 5% of posts | LOW | VARIES |
| Character length of the closing | 64 - 302 | TYPICAL | STEADY |
| Closing length relative to total post | 72% | TYPICAL | STEADY |
| Whether the ending is a question | 21% | TYPICAL | VARIES |
| Whether there's a clear closing section | 62% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 42% | LOW | VARIES |
| Average sentences per paragraph | 0.8 - 1.8 | LOW | STEADY |
| Average sentences per paragraph | 0.8 - 1.8 | LOW | STEADY |
| Consecutive long paragraphs | 7% | LOW | VARIES |
| How much paragraph length varies | 38% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.8 - 2.5 | LOW | STEADY |
| Typical paragraph length (median) | 0.7 - 1.7 | LOW | STEADY |
| Variation in length changes between paragraphs | 30% | LOW | VARIES |
| Consecutive short paragraphs | 0.7 - 7.0 | TYPICAL | STEADY |
| How frequently new paragraphs start | 46 - 148 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 94% | TYPICAL | STEADY |
| Total number of paragraphs | 1.0 - 9.2 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6 - 19 | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 26 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 48 - 81 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 7 - 22 | TYPICAL | STEADY |
| Total sentence count | 0 - 14 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 236 | TYPICAL | VARIES |
| Total word count of the post | 0 - 142 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Em dash (—) usage per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 33 | HIGH | VARIES |
| Question marks per 1000 words | 0-42 per 1k words | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-32 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 2% | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-70 per 1k words | TYPICAL | VARIES |
| Ellipsis (...) usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 2% | HIGH | VARIES |
| Number of quotation blocks | 0.2 - 2.4 | HIGH | STEADY |
| Presence of dialogue attribution patterns | 1% | HIGH | VARIES |
| Total characters in quoted content | 0 - 249 | HIGH | VARIES |
| Whether the post contains quotations | 76% of posts | HIGH | STEADY |
| Whether the post tells a story | 55% of posts | HIGH | STEADY |
| Average length of quoted passages | 0 - 82 | TYPICAL | VARIES |
| Lines using past tense | 32% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.6 - 2.5 | TYPICAL | STEADY |
| Use of story transitions | 8% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 80% | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 10 - 19 | LOW | STEADY |
| Overall sentence complexity | 8 - 23 | LOW | STEADY |
| Percentage of sentences over 20 words | 5% | LOW | VARIES |
| Variation in clause count across sentences | 55% | LOW | VARIES |
| Variation in sentence lengths | 1.9 - 8.2 | LOW | STEADY |
| Word count of the longest sentence | 9 - 26 | LOW | STEADY |
| Average number of clauses per sentence | 1.1 - 1.9 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 13 | TYPICAL | STEADY |
| Average words per sentence | 7 - 13 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2.2 - 9.4 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 40% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 1.1 - 8.7 | TYPICAL | STEADY |
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