Jamie Curtis's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of emoji appearing in clusters
27x more signature
Number of emoji in call-to-action lines
14x more signature
Average number of emoji appearing together in clusters
28x more signature
Largest group of adjacent emoji
24x more signature
Average emoji per line of text
13x more signature
Whether the closing has emoji clusters
25x more signature
Number of emoji in the opening hook
9x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending has a call-to-action
rarely consistent
Use of 'you/your' in the hook
rarely consistent
Whether the closing has a signature phrase
rarely consistent
CTAs using command verbs (Click, Share, Comment, etc.)
rarely consistent
Whether CTAs include hashtags
rarely consistent
Whether any list structure is used
rarely consistent
Whether CTAs include emoji
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emoji clusters in your LinkedIn posts 27 times more than the average writer. Not just single smileys or the occasional thumbs-up - when you drop emoji, you do it in packs. Your call-to-action lines alone stack 14 times more emoji than most, and when you go for it, your largest group of adjacent emoji is 24 times the norm. The average line of your text? Stuffed with 13 times more emoji than everyone else.
It works because it's unmistakably you - a visual signature that's impossible to fake. Every cluster of icons signals energy and personality, inviting readers in without ever spelling it out. Now try briefing this to a ghostwriter: "Just toss in 28 times more emoji than normal, but never the way anyone else does." They'd stare at you blankly. This isn't a checklist - it's muscle memory. You couldn't replicate it on command if you tried.
You show up less than once a week, but when you do, there's no mistaking it. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Jul 2021 - Sep 2025)
Recent 9 posts since Dec 2023
vs
Earlier 6 posts before Dec 2023
Hashtag usage Declining (83% → 22%)
Less
Opening hashtags Declining (67% → 11%)
Less
Style patterns based on 15 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
02 Jul 2021 - 24 Sep 2025
0.1 posts/week avg
15/222 active weeks
207 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 33% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 0.3 - 2.5 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 0.0 - 4.1 | HIGH | STEADY |
| Balance between positive and negative emoji | 22% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.3 - 4.2 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.4 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 530 | HIGH | VARIES |
| Emoji count relative to sentence count | 97% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 658 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 606 | HIGH | VARIES |
| Emoji used to replace words entirely | 43% | HIGH | STEADY |
| How consistently emoji pair with specific words | 6% | HIGH | VARIES |
| How often the same emoji repeats across the post | 6% | HIGH | VARIES |
| Largest group of adjacent emoji | 0.3 - 3.4 | HIGH | STEADY |
| Number of different emoji types used | 0.2 - 4.0 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.2 - 1.2 | HIGH | STEADY |
| Number of emoji in call-to-action lines | 0.7 - 4.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.9 - 3.4 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 6% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 78% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 22% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 56% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 64% | HIGH | STEADY |
| Proportion of emoji that appear multiple times | 8% | HIGH | VARIES |
| Total number of emoji in the post | 0.3 - 4.1 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 76% | HIGH | STEADY |
| Whether any emoji are used in the post | 80% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 8% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.7 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Count of positive contractions used | 53% | TYPICAL | VARIES |
| Number of different contraction types | 40% | TYPICAL | VARIES |
| Percentage of words that are contractions | 63% | TYPICAL | VARIES |
| Total number of contractions | 53% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 63% | TYPICAL | VARIES |
| Variety of different contractions used | 22% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-28 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 37 | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 39 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'for' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 126 - 288 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 51 | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 1 - 42 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 4 - 58 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 11 - 67 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0 - 22 | TYPICAL | VARIES |
| Variety of function words used | 33% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 36 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 48% | HIGH | STEADY |
| Proportion of hashtags in the opening | 67% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 52% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 71% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 33% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 3.0 | TYPICAL | VARIES |
| Whether any hashtags are used | 47% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.2 - 2.9 | HIGH | STEADY |
| Whether the hook contains emoji | 67% of posts | HIGH | STEADY |
| Whether there's a blank line after the hook | 40% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains a question | 7% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 13% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 3% | TYPICAL | VARIES |
| Character count of the hook | 125 - 329 | TYPICAL | STEADY |
| Character position where the hook ends | 125 - 329 | TYPICAL | STEADY |
| Hook length relative to total post | 84% | TYPICAL | STEADY |
| Hook lines relative to total lines | 79% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 84% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with ALL CAPS | 11% | HIGH | VARIES |
| Number of visual text blocks | 0.7 - 3.7 | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 7% | LOW | VARIES |
| Average characters per line | 81 - 155 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.8 | TYPICAL | STEADY |
| Average spacing between blank lines | 87% | TYPICAL | VARIES |
| Average words per line | 12 - 26 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 39 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 51% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 13% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 18% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.3 - 2.0 | TYPICAL | STEADY |
| Variation in line lengths | 2 - 357 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 13 - 52 | LOW | STEADY |
| How often three-word phrases repeat | 0.0 - 3.3 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0 - 11 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.1 - 3.1 | TYPICAL | STEADY |
| Number of unique words used | 14 - 69 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.4 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 46 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.2 - 4.0 | HIGH | STEADY |
| Whether the closing has emoji clusters | 60% | HIGH | STEADY |
| Whether the ending includes emoji | 73% of posts | HIGH | STEADY |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the ending has a call-to-action | 0% of posts | LOW | STEADY |
| Whether the ending is a question | 7% | LOW | VARIES |
| Whether there's a clear closing section | 33% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 101 - 429 | TYPICAL | STEADY |
| Closing length relative to total post | 90% | TYPICAL | STEADY |
| Whether the ending includes hashtags | 47% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 97% | HIGH | STEADY |
| Consecutive long paragraphs | 7% | LOW | VARIES |
| How much paragraph length varies | 56% | LOW | STEADY |
| Total number of paragraphs | 1.2 - 3.8 | LOW | STEADY |
| Variation in length changes between paragraphs | 5% | LOW | VARIES |
| Average change in length between paragraphs | 95% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.7 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.7 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.8 - 3.3 | TYPICAL | STEADY |
| How frequently new paragraphs start | 0 - 199 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.2 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are pronouns | 5% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 12 - 34 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 2 - 16 | LOW | STEADY |
| Total sentence count | 1.8 - 5.2 | LOW | STEADY |
| Total syllables in the post | 19 - 164 | LOW | STEADY |
| Total word count of the post | 10 - 100 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 2.2 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 7 - 72 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 1 - 46 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-51 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 6 - 64 | HIGH | STEADY |
| Colon usage per 1000 words | 0-28 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 2% | LOW | VARIES |
| Question marks per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-58 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 3-42 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 25 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 43 | LOW | VARIES |
| Use of story transitions | 6% | LOW | VARIES |
| Lines using past tense | 51% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.3 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | VARIES |
| Whether the post contains quotations | 53% of posts | TYPICAL | STEADY |
| Whether the post tells a story | 53% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 1.3 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 23 | TYPICAL | STEADY |
| Average words per sentence | 8 - 23 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 59% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 50% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 39 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 17 | TYPICAL | STEADY |
| Overall sentence complexity | 8 - 64 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 27% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 30% | TYPICAL | VARIES |
| Typical sentence length (median) | 7 - 22 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.7 | TYPICAL | VARIES |
| Variation in sentence lengths | 2 - 16 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 13 | TYPICAL | STEADY |
| Word count of the longest sentence | 11 - 40 | TYPICAL | STEADY |
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