Jen Harley's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags using CamelCase
6x more signature
Percentage of emoji that are neutral/functional
6x more signature
See example from 09 Dec 2025
Average character length of hashtags
3x more consistent
Emoji usage in the middle section of the post
18x more distinctive
Emoji count relative to sentence count
11x more distinctive
Percentage of lines containing at least one emoji
4x more Lines containing exactly one sentence
1.6x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of all-lowercase hashtags
rarely consistent
Proportion of hashtags in ALL CAPS
rarely consistent
Average words per line
2x less consistent
Average characters per line
2x less consistent
Number of narrative/story signals
2x less Character length of the closing
1.6x less consistent
Typical paragraph length (median)
1.6x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use 18 times more emoji in the middle section of your LinkedIn posts than the average person. Not at the start or end - right in the core of your message, where most people go text-only. It's like you instinctively drop these neutral, functional emoji (6x more than average!) to punctuate the substance, not just the fluff. No one taught you this - itâs just how you think.
This works because it creates a rhythm and clarity that readers feel but canât quite name. Your posts donât meander - every hashtag is CamelCase (6x more likely), every emoji is a marker, never a distraction. Now try briefing this to a ghostwriter: âHey, use 11 times more emoji per sentence, but only the neutral ones, and stick them in the middle.â Theyâd think you were out of your mind. You couldnât fake this even if you tried - itâs hardwired.
Posting 2.6 times per week, youâre not just consistent - youâre unmistakable. This is exactly what Drumbeat captures - the patterns you canât articulate but your audience feels. Your companyâs message, in each team memberâs authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
08 Apr 2025 - 09 Dec 2025
2.6 posts/week avg
33/36 active weeks
3 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 24% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 15% | HIGH | VARIES |
| Whether CTAs include hashtags | 2% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
| Whether CTAs include emoji | 11% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 59% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 37% | HIGH | STEADY |
| Balance between positive and negative emoji | 16% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 4.7 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 52 | HIGH | VARIES |
| Emoji count relative to sentence count | 1% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 103 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 69 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0 - 201 | HIGH | VARIES |
| Emoji used to replace words entirely | 14% | HIGH | VARIES |
| How consistently emoji pair with specific words | 2% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 20% | HIGH | VARIES |
| How often the same emoji repeats across the post | 7% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.0 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.2 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.1 - 1.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.1 - 1.3 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 7% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 84% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 16% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 36% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 0% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.3 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.2 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 40% | HIGH | VARIES |
| Variety of different emoji used as bullets | 16% | HIGH | VARIES |
| Whether any emoji are used in the post | 44% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 20% | HIGH | VARIES |
| Whether the post starts with an emoji | 5% | HIGH | VARIES |
| Average distance between repeated emoji | 2% | LOW | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 9% | LOW | VARIES |
| Count of positive contractions used | 22% | LOW | VARIES |
| Number of different contraction types | 28% | LOW | VARIES |
| Total number of contractions | 30% | LOW | VARIES |
| Variety of different contractions used | 16% | LOW | VARIES |
| Percentage of words that are contractions | 65% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 32:1 | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 14% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 51% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 30 | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'is' per 1000 words | 0 - 48 | HIGH | VARIES |
| Usage of 'a' per 1000 words | 0 - 38 | LOW | VARIES |
| Usage of 'as' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'but' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 121 - 247 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 39 | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 1 - 73 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 54 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 29% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 16 | HIGH | STEADY |
| Proportion of hashtags in the opening | 29% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 52% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 93% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 19% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 280 | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 4.3 | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.0 | LOW | VARIES |
| Whether any hashtags are used | 30% of posts | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 29% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 0.8 | HIGH | VARIES |
| Whether the hook contains emoji | 27% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 4% | TYPICAL | VARIES |
| Character count of the hook | 108 - 235 | TYPICAL | STEADY |
| Character position where the hook ends | 108 - 235 | TYPICAL | STEADY |
| Hook length relative to total post | 71% | TYPICAL | STEADY |
| Hook lines relative to total lines | 67% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 71% | TYPICAL | STEADY |
| Whether the hook contains a question | 17% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 13% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 30% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.3 - 3.0 | HIGH | STEADY |
| Lines containing exactly one sentence | 86% | HIGH | STEADY |
| Percentage of single-word lines | 3% | HIGH | VARIES |
| Ratio of lines starting with punctuation | 4% | HIGH | VARIES |
| Variation in block sizes | 0.0 - 8.4 | HIGH | VARIES |
| Average characters per line | 35 - 80 | LOW | STEADY |
| Average words per line | 6 - 12 | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 76 | LOW | VARIES |
| Average lines per text block | 0.8 - 2.4 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 15 - 43 | TYPICAL | STEADY |
| Number of visual text blocks | 1.5 - 5.8 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 19% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 29% | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 3% | TYPICAL | VARIES |
| Spacing between content-rich lines | 1.2 - 2.0 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 27% | HIGH | VARIES |
| Use of inline enumeration | 2% | HIGH | VARIES |
| Whether dash/bullet lists are used | 9% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 10% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.4 | TYPICAL | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Variety of emoji used as bullets | 1% | TYPICAL | VARIES |
| Whether any list structure is used | 12% of posts | TYPICAL | VARIES |
| Whether emoji bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 1% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.4 | HIGH | VARIES |
| How often two-word phrases repeat | 0.0 - 7.4 | LOW | VARIES |
| Length of longest repeated phrase | 84% | LOW | VARIES |
| Number of unique words used | 18 - 60 | LOW | STEADY |
| Count of words used only once | 17 - 52 | TYPICAL | STEADY |
| How often three-word phrases repeat | 76% | TYPICAL | VARIES |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 88% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Sentences starting with time words (%) | 6% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.2 per post | LOW | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.1 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 22% | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 33% | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-1.4 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 29 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.2 | HIGH | VARIES |
| Whether the ending includes emoji | 33% of posts | HIGH | VARIES |
| Character length of the closing | 86 - 228 | LOW | STEADY |
| Whether the closing has emoji clusters | 1% | LOW | VARIES |
| Whether the ending includes hashtags | 24% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Closing length relative to total post | 67% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 18% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 25% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 12% | TYPICAL | VARIES |
| Whether there's a clear closing section | 84% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 98% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 3% | LOW | VARIES |
| Typical paragraph length (median) | 0.6 - 1.8 | LOW | STEADY |
| Variation in length changes between paragraphs | 42% | LOW | VARIES |
| Average change in length between paragraphs | 60% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.8 - 2.0 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.0 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.6 - 5.1 | TYPICAL | STEADY |
| How frequently new paragraphs start | 56 - 134 | TYPICAL | STEADY |
| How much paragraph length varies | 88% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.6 - 3.1 | TYPICAL | STEADY |
| Total number of paragraphs | 1.9 - 5.7 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 5% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 29 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 2 - 14 | LOW | STEADY |
| Total syllables in the post | 28 - 125 | LOW | STEADY |
| Total word count of the post | 18 - 75 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 34 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 24 | TYPICAL | STEADY |
| Total sentence count | 1.4 - 7.5 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (â) usage per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 5% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 58% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 0-56 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 7-72 per 1k words | TYPICAL | STEADY |
| Em dash (â) usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-36 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 6% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 30 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 18% | LOW | VARIES |
| Number of narrative/story signals | 0.0 - 1.3 | LOW | VARIES |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 30 | LOW | VARIES |
| Use of story transitions | 4% | LOW | VARIES |
| Whether the post contains quotations | 20% of posts | LOW | VARIES |
| Whether the post tells a story | 11% of posts | LOW | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 76% | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 0.3 - 3.9 | TYPICAL | STEADY |
| Average number of words per sentence | 0 - 28 | TYPICAL | VARIES |
| Average words per sentence | 0 - 28 | TYPICAL | VARIES |
| How much sentence length varies (normalized) | 54% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 3 - 36 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 0 - 23 | TYPICAL | VARIES |
| Overall sentence complexity | 0 - 250 | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 19% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 40% | TYPICAL | STEADY |
| Typical sentence length (median) | 0 - 27 | TYPICAL | VARIES |
| Variation in clause count across sentences | 0.0 - 5.0 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 12 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 23 | TYPICAL | VARIES |
| Word count of the longest sentence | 5 - 38 | TYPICAL | STEADY |
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