Kate Priestman's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
7x more signature ↑ increasing
Percentage of emoji that are positive/celebratory
12x more signature ↑ increasing
See example from 16 Sep 2025
Balance between positive and negative emoji
13x more signature ↑ increasing
Emoji count relative to sentence count
8x more signature ↑ increasing
Number of emoji in the opening hook
8x more signature ↑ increasing
Count of positive/celebratory emoji
9x more signature ↑ increasing
Average emoji per line of text
6x more signature ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts are an emoji powerhouse: 7 times more of your lines feature at least one emoji compared to the average LinkedIn writer, and you open with 8 times more emoji in your hooks. Not only that, but 12 times more of your emoji are positive or celebratory - and you strike the perfect balance, with a positivity/negativity ratio that's 13 times higher than the norm. If anyone thought LinkedIn was all business, you’ve been quietly rewriting the rulebook with every 🎉 and 🙂.
Why does this work? When you lead with emoji, you signal energy, approachability, and a sense of celebration that most people can’t fake. It’s not just decoration - it’s a signal to your readers: “This is different. This is human.” Now try briefing a ghostwriter: “Start every post with just the right mix of positive emoji, 8x the average, but don’t overdo it or make it fake.” They’d stare at you. You couldn’t even do it yourself on command. This isn’t a checklist - it’s pure instinct.
And yet, in 462 weeks, you’ve posted less than once a week. It’s not about volume. It’s about the unmistakable fingerprint you leave behind. This is exactly what Drumbeat captures - the patterns you can’t put into words but your audience feels. Your company’s message, in each team member’s real voice, at scale.
Style Evolution
How your writing has changed (Nov 2016 - Sep 2025)
Recent 11 posts since Dec 2023
vs
Earlier 5 posts before Dec 2023
Hashtag usage Stopped (was 20%, now rarely)
Stopped
Opening hashtags Stopped (was 20%, now rarely)
Stopped
Emoji usage Increasing (20% → 82%)
More
Style patterns based on 16 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
07 Nov 2016 - 11 Sep 2025
0 posts/week avg
15/462 active weeks
447 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 18% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 14% | HIGH | VARIES |
| Whether CTAs include emoji | 36% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 64% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 30% | HIGH | VARIES |
| Average emoji per line of text | 70% | HIGH | STEADY |
| Balance between positive and negative emoji | 55% | HIGH | STEADY |
| Count of neutral/functional emoji | 0.0 - 3.7 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.5 - 1.7 | HIGH | STEADY |
| Emoji count per 1000 words | 7 - 49 | HIGH | STEADY |
| Emoji count relative to sentence count | 74% | HIGH | STEADY |
| Emoji density in CTA sections | 19 - 57 | HIGH | STEADY |
| Emoji density in the hook section | 23 - 52 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 47 | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 10% | HIGH | VARIES |
| How often the same emoji repeats across the post | 13% | HIGH | VARIES |
| Number of different emoji types used | 0.2 - 3.3 | HIGH | STEADY |
| Number of emoji in call-to-action lines | 0.2 - 2.4 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 2.8 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 7% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 45% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 55% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 60% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.5 | HIGH | VARIES |
| Total number of emoji in the post | 0.2 - 3.9 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 62% | HIGH | STEADY |
| Variety of different emoji used as bullets | 10% | HIGH | VARIES |
| Whether any emoji are used in the post | 71% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 10% | HIGH | VARIES |
| Whether the post starts with an emoji | 10% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji used to replace words entirely | 2% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Number of bullet point lines using emoji as markers | 0.0 - 0.4 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Count of negative contractions used | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Count of positive contractions used | 57% | TYPICAL | VARIES |
| Number of different contraction types | 57% | TYPICAL | VARIES |
| Percentage of words that are contractions | 1% | TYPICAL | VARIES |
| Total number of contractions | 57% | TYPICAL | VARIES |
| Variety of different contractions used | 36% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0 - 28 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 29 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 26 | HIGH | VARIES |
| Usage of 'to' per 1000 words | 20 - 71 | HIGH | STEADY |
| Usage of 'because' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 169 - 275 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 1 - 45 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 7 - 43 | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 24 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 3 - 37 | TYPICAL | STEADY |
| Usage of 'the' per 1000 words | 6 - 50 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 1 - 22 | TYPICAL | STEADY |
| Variety of function words used | 46% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 22 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 100% | HIGH | STEADY |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 22% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.3 | LOW | VARIES |
| Whether any hashtags are used | 7% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.7 | HIGH | VARIES |
| Whether the hook contains emoji | 57% of posts | HIGH | STEADY |
| Whether the hook starts with a conjunction | 14% | HIGH | VARIES |
| Whether there's a blank line after the hook | 36% | HIGH | VARIES |
| Whether there's a clear opening hook section | 50% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Whether the hook contains a question | 7% of posts | LOW | VARIES |
| Character count of the hook | 173 - 293 | TYPICAL | STEADY |
| Character position where the hook ends | 173 - 293 | TYPICAL | STEADY |
| Hook length relative to total post | 59% | TYPICAL | STEADY |
| Hook lines relative to total lines | 58% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 59% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.7 - 2.7 | HIGH | STEADY |
| Blank lines per 100 total lines | 19 - 51 | HIGH | STEADY |
| Proportion of blank space | 35% | HIGH | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 25% | LOW | VARIES |
| Variation in line lengths | 20 - 162 | LOW | STEADY |
| Average characters per line | 68 - 176 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average words per line | 12 - 29 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 53% | TYPICAL | STEADY |
| Number of visual text blocks | 1.9 - 7.0 | TYPICAL | STEADY |
| Percentage of single-word lines | 1% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 0.9 - 2.4 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 29% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.3 | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether emoji bullet lists are used | 7% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 7% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 43% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.1 | LOW | VARIES |
| Count of words used only once | 29 - 86 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.1 - 2.8 | TYPICAL | STEADY |
| Number of unique words used | 32 - 109 | TYPICAL | STEADY |
| Percentage of words used only once | 84% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.1-3.2 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 9% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 30 | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 8 - 49 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 0 - 26 | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.1 - 2.6 | HIGH | STEADY |
| Whether the closing has emoji clusters | 7% | HIGH | VARIES |
| Whether the ending has a call-to-action | 71% of posts | HIGH | STEADY |
| Whether the ending includes emoji | 71% of posts | HIGH | STEADY |
| Whether the closing has a signature phrase | 7% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 7% of posts | LOW | VARIES |
| Whether the ending is a question | 7% | LOW | VARIES |
| ALL CAPS words in the closing | 3% | TYPICAL | VARIES |
| Character length of the closing | 175 - 528 | TYPICAL | STEADY |
| Closing length relative to total post | 75% | TYPICAL | STEADY |
| Whether there's a clear closing section | 86% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 87% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 37% | LOW | STEADY |
| Variation in length changes between paragraphs | 40% | LOW | STEADY |
| Average change in length between paragraphs | 59% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.5 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 2.5 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.1 - 5.8 | TYPICAL | STEADY |
| How frequently new paragraphs start | 30 - 73 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.4 - 3.0 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 1.9 - 7.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 2.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 14 - 29 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 4 - 23 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 45 - 67 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 18 | TYPICAL | STEADY |
| Total sentence count | 1.9 - 9.0 | TYPICAL | STEADY |
| Total syllables in the post | 52 - 244 | TYPICAL | STEADY |
| Total word count of the post | 34 - 156 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-18 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 0 - 57 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 5% | HIGH | VARIES |
| Colon usage per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Question marks per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 13-75 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-35 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-39 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Use of story transitions | 4% | LOW | VARIES |
| Average length of quoted passages | 0 - 121 | TYPICAL | VARIES |
| Lines using past tense | 43% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 122 | TYPICAL | VARIES |
| Whether the post contains quotations | 50% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 43% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 42% | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Average number of clauses per sentence | 1.6 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 12 - 25 | TYPICAL | STEADY |
| Average words per sentence | 12 - 25 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 59% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 52% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 17 - 37 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 15 | TYPICAL | STEADY |
| Overall sentence complexity | 19 - 67 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 22% | TYPICAL | STEADY |
| Typical sentence length (median) | 10 - 26 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.7 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 17 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 19 - 47 | TYPICAL | STEADY |
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