Kimberley Derudder's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags using CamelCase
6x more signature
Number of emoji in call-to-action lines
10x more signature
Percentage of lines containing at least one emoji
9x more signature
Whether the hook contains emoji
7x more signature
Number of emoji in the closing
8x more signature
Average emoji per line of text
8x more signature
Whether the ending includes emoji
6x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of all-lowercase hashtags
rarely consistent
Use of 'you/your' in the hook
rarely consistent
Negation words in the hook
rarely consistent
Percentage of words that are verbs
1.7x less Balance/distribution of different word types
1.3x less Average number of clauses per sentence
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you pack 9x more emoji into your LinkedIn lines than the average poster - and your calls-to-action? They're supercharged, with 10x the emoji in your closing lines. It’s not just flair - it's a signature, jumping out where most people wouldn’t dare. Even your hooks are 7x more likely to open with a burst of emoji, and your hashtags? Always CamelCase, 6x more than the norm. You’re basically rewriting the visual language of LinkedIn - without even noticing.
Why does this work? Readers don’t just see your posts - they feel them. Emoji in your hooks and closes grab attention and create a rhythm that’s hard to ignore. But go ahead, try briefing a ghostwriter: “Start every post with emoji, use CamelCase hashtags, and make calls-to-action pulse with icons - but don’t overdo the verbs.” They’d think you’re messing with them. This isn’t a formula. It’s your AuthorDNA, wired in. You couldn’t reverse-engineer it if you tried.
You barely post - less than once a week - but your style is unmistakable every time. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
04 Dec 2017 - 21 Nov 2025
0 posts/week avg
8/416 active weeks
408 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Lower half | HIGH | STEADY |
| CTAs phrased as questions vs statements | 17% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 33% | HIGH | VARIES |
| Whether CTAs include emoji | 33% of posts | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 0.0 - 5.2 | HIGH | VARIES |
| Average emoji per line of text | 92% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 40% | HIGH | VARIES |
| Balance between positive and negative emoji | 42% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.3 - 4.5 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 2.5 | HIGH | VARIES |
| Emoji count per 1000 words | 8 - 87 | HIGH | STEADY |
| Emoji count relative to sentence count | 69% | HIGH | STEADY |
| Emoji density in CTA sections | 36 - 136 | HIGH | STEADY |
| Emoji density in the hook section | 15 - 74 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 96 | HIGH | VARIES |
| Emoji used to replace words entirely | 20% | HIGH | VARIES |
| How often the same emoji repeats across the post | 19% | HIGH | VARIES |
| Largest group of adjacent emoji | 40% | HIGH | VARIES |
| Number of different emoji types used | 0.6 - 3.8 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 1.4 - 2.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 10% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 58% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 42% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 69% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 13% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.4 | HIGH | VARIES |
| Total number of emoji in the post | 0.6 - 5.4 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 68% | HIGH | STEADY |
| Whether any emoji are used in the post | 83% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 20% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 50% | HIGH | VARIES |
| Count of positive contractions used | 100% | HIGH | VARIES |
| Number of different contraction types | 0.0 - 3.8 | HIGH | VARIES |
| Percentage of words that are contractions | 2% | HIGH | VARIES |
| Total number of contractions | 0.0 - 3.8 | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | VARIES |
| Variety of different contractions used | 50% | HIGH | VARIES |
| Ratio of negative to positive contractions | 1:6 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'on' per 1000 words | 0 - 33 | HIGH | VARIES |
| Usage of 'and' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'for' per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'the' per 1000 words | 2 - 39 | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'with' per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 12 - 273 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 42 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 40 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 61 | TYPICAL | VARIES |
| Variety of function words used | 32% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 16 | HIGH | STEADY |
| Proportion of hashtags in the opening | 50% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 50% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 100% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 50% | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.9 | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 8.1 | TYPICAL | VARIES |
| Whether any hashtags are used | 33% of posts | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 4% | HIGH | STEADY |
| Number of emoji in the hook | 0.4 - 1.6 | HIGH | STEADY |
| Whether the hook contains emoji | 83% of posts | HIGH | STEADY |
| Whether there's a clear opening hook section | 50% of posts | HIGH | VARIES |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 134 - 266 | TYPICAL | STEADY |
| Character position where the hook ends | 134 - 266 | TYPICAL | STEADY |
| Hook length relative to total post | 60% | TYPICAL | STEADY |
| Hook lines relative to total lines | 58% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 60% | TYPICAL | STEADY |
| Whether the hook contains a question | 17% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 17% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.0 - 4.2 | HIGH | VARIES |
| Percentage of single-word lines | 3% | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 5% | HIGH | VARIES |
| Variation in block sizes | 92% | HIGH | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 146 | LOW | VARIES |
| Average characters per line | 49 - 179 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.8 | TYPICAL | STEADY |
| Average words per line | 8 - 27 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 4 - 48 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 46% | TYPICAL | STEADY |
| Number of visual text blocks | 0.5 - 9.8 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 10% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 26% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.2 - 2.1 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 67% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.6 | HIGH | VARIES |
| Variety of emoji used as bullets | 4% | HIGH | VARIES |
| Whether any list structure is used | 17% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 17% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 19% | LOW | VARIES |
| How often two-word phrases repeat | 83% | LOW | VARIES |
| Length of longest repeated phrase | 83% | LOW | VARIES |
| Count of words used only once | 9 - 125 | TYPICAL | STEADY |
| Number of unique words used | 7 - 147 | TYPICAL | STEADY |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 88% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.1-2.5 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with adverbs (%) | 9% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 52 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 1% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.7 - 3.0 | HIGH | STEADY |
| Whether the closing has emoji clusters | 17% | HIGH | VARIES |
| Whether the ending includes emoji | 83% of posts | HIGH | STEADY |
| Whether the ending is a question | 33% | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the ending has a call-to-action | 17% of posts | LOW | VARIES |
| Character length of the closing | 12 - 496 | TYPICAL | STEADY |
| Closing length relative to total post | 59% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 33% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 83% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 78% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 2.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 2.6 | TYPICAL | STEADY |
| Consecutive long paragraphs | 17% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.8 - 5.9 | TYPICAL | STEADY |
| How frequently new paragraphs start | 34 - 77 | TYPICAL | STEADY |
| How much paragraph length varies | 84% | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.8 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 0.5 - 9.8 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.5 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 79% | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adjectives | 4% | LOW | VARIES |
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are prepositions | 7% | LOW | STEADY |
| Percentage of words that are verbs | 8% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 10 - 24 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 32 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 36 - 66 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 14 - 24 | TYPICAL | STEADY |
| Total sentence count | 1 - 14 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 314 | TYPICAL | VARIES |
| Total word count of the post | 0 - 194 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-34 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 9 - 60 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 6% | HIGH | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-43 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 0-80 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 6-49 per 1k words | TYPICAL | STEADY |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 105 | HIGH | VARIES |
| Number of quotation blocks | 0.5 - 2.1 | HIGH | STEADY |
| Total characters in quoted content | 1 - 145 | HIGH | STEADY |
| Whether the post contains quotations | 83% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Use of story transitions | 3% | LOW | VARIES |
| Lines using past tense | 35% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.5 - 2.5 | TYPICAL | STEADY |
| Whether the post tells a story | 50% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0 - 32 | HIGH | VARIES |
| Percentage of sentences under 8 words | 19% | LOW | VARIES |
| Variation in clause count across sentences | 71% | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.0 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 21 | TYPICAL | STEADY |
| Average words per sentence | 10 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 62% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 41% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 11 | TYPICAL | STEADY |
| Overall sentence complexity | 12 - 41 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 17% | TYPICAL | VARIES |
| Typical sentence length (median) | 10 - 21 | TYPICAL | STEADY |
| Variation in sentence lengths | 4 - 16 | TYPICAL | STEADY |
| Word count of shortest sentence | 2.7 - 9.3 | TYPICAL | STEADY |
| Word count of the longest sentence | 15 - 37 | TYPICAL | STEADY |
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