Laura Thistlethwaite MBA's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Emoji count relative to sentence count
9x more signature
Number of emoji in the opening hook
8x more signature
Proportion of hashtags placed at the end
4x more signature
Percentage of lines containing at least one emoji
6x more signature
Average emoji per line of text
6x more Percentage of emoji that are neutral/functional
5x more consistent
See example from 23 Sep 2025
Average character length of hashtags
3x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Typical paragraph length (median)
1.6x less consistent
Average sentences per paragraph
1.5x less consistent
Average sentences per paragraph
1.5x less consistent
Hook lines relative to total lines
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use emojis at a level that's basically off the charts: your posts have 9 times more emojis per sentence than the average LinkedIn author, and a wild 8x more emojis just in the opening hook. It's not just flair - it's structural. Over 6 times as many of your lines have at least one emoji compared to everyone else. You don't sprinkle them in; you build with them.
This works because it signals instant energy and clarity to your readers - every scroll-stopper is visually marked. But good luck trying to hand this over to a ghostwriter. Imagine telling someone to calibrate their emoji frequency to "six times the average, but with 80% of hashtags at the end." They’d stare at you blankly. There’s no style guide for this - it's muscle memory, not method.
You post less than once a week, but every time, the format is unmistakably yours. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company’s message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
20 Feb 2021 - 04 May 2024
0.3 posts/week avg
24/168 active weeks
144 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 55% | HIGH | STEADY |
| Whether CTAs include emoji | 26% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 4% of posts | LOW | VARIES |
| Whether any call-to-action exists | 82% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 34% | HIGH | VARIES |
| Average emoji per line of text | 67% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 76% | HIGH | VARIES |
| Balance between positive and negative emoji | 26% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.4 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 4.4 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 2.1 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 48 | HIGH | VARIES |
| Emoji count relative to sentence count | 80% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 81 | HIGH | VARIES |
| Emoji density in the hook section | 11 - 68 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 102 | HIGH | VARIES |
| Emoji used to replace words entirely | 26% | HIGH | VARIES |
| How often the same emoji repeats across the post | 8% | HIGH | VARIES |
| Largest group of adjacent emoji | 78% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 3.4 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.9 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.7 - 3.2 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 3% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 68% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 29% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 47% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 30% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 1.3 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 3.8 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 41% | HIGH | VARIES |
| Whether any emoji are used in the post | 45% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 9% | HIGH | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 4% | LOW | VARIES |
| Count of positive contractions used | 26% | LOW | VARIES |
| Number of different contraction types | 28% | LOW | VARIES |
| Percentage of words that are contractions | 39% | LOW | VARIES |
| Ratio of negative to positive contractions | 20:1 | LOW | VARIES |
| Total number of contractions | 29% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 4% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 35% | LOW | VARIES |
| Variety of different contractions used | 17% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 159 - 243 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 36 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 10 - 49 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 28 | TYPICAL | STEADY |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 5 - 36 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 14 - 64 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 12 - 56 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 39% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 3.1 - 9.6 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 9% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 91% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 68% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 8% | HIGH | VARIES |
| Total number of hashtags | 2.9 - 5.7 | HIGH | STEADY |
| Whether any hashtags are used | 98% of posts | HIGH | STEADY |
| Proportion of hashtags in the opening | 1% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 22% | LOW | VARIES |
| Whether the opening line contains a hashtag | 8% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 23% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 2.0 | HIGH | VARIES |
| Whether the hook contains emoji | 35% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 41% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 205 - 353 | TYPICAL | STEADY |
| Character position where the hook ends | 205 - 353 | TYPICAL | STEADY |
| Hook length relative to total post | 64% | TYPICAL | STEADY |
| Hook lines relative to total lines | 51% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 64% | TYPICAL | STEADY |
| Whether the hook contains a question | 16% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 29% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.4 - 2.5 | HIGH | STEADY |
| Blank lines per 100 total lines | 34 - 47 | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 40% | HIGH | STEADY |
| Ratio of lines starting with quotes | 1% | HIGH | VARIES |
| Spacing between content-rich lines | 1.8 - 2.1 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Variation in block sizes | 15% | LOW | VARIES |
| Average characters per line | 69 - 156 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average words per line | 11 - 25 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 78% | TYPICAL | STEADY |
| Number of visual text blocks | 2.6 - 6.0 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 17% | TYPICAL | STEADY |
| Variation in line lengths | 0 - 654 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of emoji used as bullets | 3% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether any list structure is used | 4% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Average items per emoji list | 10% | TYPICAL | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.2 | TYPICAL | VARIES |
| Whether emoji bullet lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 32 - 69 | TYPICAL | STEADY |
| How often three-word phrases repeat | 0.0 - 3.3 | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 8.5 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.3 - 3.1 | TYPICAL | STEADY |
| Number of unique words used | 36 - 84 | TYPICAL | STEADY |
| Percentage of words used only once | 84% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 80% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.6 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 33% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 30 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.9 | HIGH | VARIES |
| Whether the closing has a signature phrase | 31% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 6% | HIGH | VARIES |
| Whether the ending has a call-to-action | 49% of posts | HIGH | VARIES |
| Whether the ending includes emoji | 35% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 98% of posts | HIGH | STEADY |
| Whether the ending is a question | 6% | LOW | VARIES |
| ALL CAPS words in the closing | 4% | TYPICAL | STEADY |
| Character length of the closing | 187 - 415 | TYPICAL | STEADY |
| Closing length relative to total post | 69% | TYPICAL | STEADY |
| Whether there's a clear closing section | 84% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 85% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Typical paragraph length (median) | 0.7 - 1.7 | LOW | STEADY |
| Average change in length between paragraphs | 65% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.9 - 1.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.9 - 1.9 | TYPICAL | STEADY |
| Consecutive short paragraphs | 2.2 - 5.0 | TYPICAL | STEADY |
| How frequently new paragraphs start | 39 - 79 | TYPICAL | STEADY |
| How much paragraph length varies | 96% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.5 - 3.6 | TYPICAL | STEADY |
| Total number of paragraphs | 2.5 - 5.9 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 99% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 18 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.3 - 7.0 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 6 - 22 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 31 - 60 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 23 | TYPICAL | STEADY |
| Total syllables in the post | 60 - 201 | TYPICAL | STEADY |
| Total word count of the post | 38 - 119 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with exclamation | 7% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Colon usage per 1000 words | 10-39 per 1k words | TYPICAL | STEADY |
| Comma usage per 1000 words | 7-61 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 1% | HIGH | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 84 | LOW | VARIES |
| Use of story transitions | 5% | LOW | VARIES |
| Average length of quoted passages | 0 - 84 | TYPICAL | VARIES |
| Lines using past tense | 37% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.0 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Whether the post contains quotations | 39% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 35% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 76% | HIGH | STEADY |
| Overall sentence complexity | 26 - 96 | HIGH | STEADY |
| Percentage of sentences over 20 words | 41% | HIGH | STEADY |
| Word count of shortest sentence | 5 - 17 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 10% | LOW | VARIES |
| Average number of clauses per sentence | 1.9 - 3.7 | TYPICAL | STEADY |
| Average number of words per sentence | 14 - 27 | TYPICAL | STEADY |
| Average words per sentence | 14 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 54% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 20 - 42 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 6 - 18 | TYPICAL | STEADY |
| Typical sentence length (median) | 12 - 26 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.2 - 3.4 | TYPICAL | STEADY |
| Variation in sentence lengths | 4 - 18 | TYPICAL | STEADY |
| Word count of the longest sentence | 21 - 44 | TYPICAL | STEADY |
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