Liam Bartholomew's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Count of sentences starting with conjunctions
25x more signature
See example from 10 Dec 2025
Percentage of emoji that are neutral/functional
6x more signature
See example from 09 Dec 2025
Count of neutral/functional emoji
8x more signature
Count of sentences starting with pronouns
5x more signature
See example from 10 Dec 2025
Sentences starting with And, But, Or, So (%)
13x more distinctive
See example from 10 Dec 2025
Whether CTAs include emoji
8x more distinctive
Whether there's a clear opening hook section
3x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Hook length relative to total post
3x less consistent
Where LinkedIn's 'see more' cuts off
3x less consistent
Hook lines relative to total lines
2x less consistent
Closing length relative to total post
2x less Unique words divided by total words
1.2x less consistent
Percentage of words used only once
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you start your sentences with conjunctions like "And," "But," "Or," or "So" thirteen times more than the average LinkedIn poster. Not just occasionally - it's a signature move. In fact, 25 times as often as most, your sentences break the so-called "rules," launching straight into a thought. It's like you can't help but keep the conversation moving, always one step ahead.
Why does this work? It instantly makes your posts feel less like announcements and more like real, ongoing conversations. Readers feel pulled along, invited to keep up. But try briefing this to a ghostwriter: "Start 13x more sentences with 'And,' 'But,' or 'So,' but make it sound natural." They'd have no idea where to begin. This isn't a content playbook - it's your authorial DNA. Even you couldn't fake it on command.
You post 1.8 times a week, not too much, not too little - just enough for your natural style to become unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
03 Dec 2024 - 10 Dec 2025
1.8 posts/week avg
42/54 active weeks
12 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Lower half | HIGH | STEADY |
| CTAs phrased as questions vs statements | 11% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 23% | HIGH | VARIES |
| Whether CTAs include emoji | 64% of posts | HIGH | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 12% | TYPICAL | VARIES |
| Whether any call-to-action exists | 85% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 83% | HIGH | VARIES |
| Average emoji per line of text | 34% | HIGH | STEADY |
| Count of negative/warning emoji | 0.0 - 0.4 | HIGH | VARIES |
| Count of neutral/functional emoji | 1.6 - 6.2 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.0 | HIGH | VARIES |
| Emoji count per 1000 words | 3 - 33 | HIGH | STEADY |
| Emoji count relative to sentence count | 34% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 91 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 41 | HIGH | VARIES |
| Emoji usage in the middle section of the post | 1 - 50 | HIGH | STEADY |
| Emoji used to replace words entirely | 10% | HIGH | VARIES |
| How consistently emoji pair with specific words | 3% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 22% | HIGH | VARIES |
| How often the same emoji repeats across the post | 25% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.5 | HIGH | VARIES |
| Number of different emoji types used | 0.4 - 4.1 | HIGH | STEADY |
| Number of emoji in call-to-action lines | 0.2 - 1.7 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.0 - 1.5 | HIGH | VARIES |
| Percentage of emoji that are 'corpspeak' type | 5% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 1% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 95% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 33% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 3.1 | HIGH | VARIES |
| Total number of emoji in the post | 0.6 - 6.1 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 60% | HIGH | STEADY |
| Variety of different emoji used as bullets | 8% | HIGH | VARIES |
| Whether any emoji are used in the post | 81% of posts | HIGH | STEADY |
| Whether emoji are used as bullet point markers | 22% | HIGH | VARIES |
| Whether the post starts with an emoji | 8% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 2% | LOW | VARIES |
| Balance between positive and negative emoji | 3% | LOW | VARIES |
| Largest group of adjacent emoji | 2% | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.1 | LOW | VARIES |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Percentage of emoji that are positive/celebratory | 4% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 40% | LOW | VARIES |
| Ratio of negative to positive contractions | 10:1 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 34% | LOW | VARIES |
| Count of negative contractions used | 12% | TYPICAL | VARIES |
| Count of positive contractions used | 69% | TYPICAL | VARIES |
| Number of different contraction types | 72% | TYPICAL | VARIES |
| Total number of contractions | 81% | TYPICAL | VARIES |
| Variety of different contractions used | 34% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 1-14 per 1k words | HIGH | STEADY |
| Usage of 'so' per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 4 - 26 | HIGH | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Variety of function words used | 64% | HIGH | STEADY |
| Usage of 'by' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'for' per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 172 - 243 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 7 - 38 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 15 - 40 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-12 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 3 - 22 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 2-14 per 1k words | TYPICAL | STEADY |
| Usage of 'the' per 1000 words | 21 - 55 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 15 - 46 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-15 per 1k words | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 10 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 100% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 3% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.7 | LOW | VARIES |
| Whether any hashtags are used | 1% of posts | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Number of emoji in the hook | 0.0 - 1.3 | HIGH | VARIES |
| Whether the hook contains a question | 43% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 30% of posts | HIGH | VARIES |
| Whether there's a clear opening hook section | 94% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Hook length relative to total post | 27% | LOW | STEADY |
| Hook lines relative to total lines | 28% | LOW | STEADY |
| Where LinkedIn's 'see more' cuts off | 27% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 178 - 326 | TYPICAL | STEADY |
| Character position where the hook ends | 178 - 326 | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 22% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.9 - 2.7 | HIGH | STEADY |
| Blank lines per 100 total lines | 35 - 48 | HIGH | STEADY |
| Number of visual text blocks | 6 - 12 | HIGH | STEADY |
| Predictability of line length pattern | Fairly consistent | HIGH | STEADY |
| Proportion of blank space | 42% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 7% | HIGH | VARIES |
| Spacing between content-rich lines | 1.5 - 2.1 | HIGH | STEADY |
| Percentage of single-word lines | 1% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 41 - 163 | LOW | STEADY |
| Average characters per line | 69 - 119 | TYPICAL | STEADY |
| Average lines per text block | 1.0 - 1.5 | TYPICAL | STEADY |
| Average words per line | 12 - 21 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 72% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 10% | TYPICAL | VARIES |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
| Variation in block sizes | 50% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 0.0 - 3.0 | HIGH | VARIES |
| Consistency of numbered list formatting | 6% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.7 | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 1.1 | HIGH | VARIES |
| Number of numbered list sections | 0.0 - 0.4 | HIGH | VARIES |
| Use of inline enumeration | 2% | HIGH | VARIES |
| Variety of emoji used as bullets | 12% | HIGH | VARIES |
| Whether any list structure is used | 46% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 7% of posts | HIGH | VARIES |
| Whether emoji bullet lists are used | 37% of posts | HIGH | VARIES |
| Whether numbered lists are used | 6% of posts | HIGH | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Average items per dash/bullet list | 20% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 19% | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 53% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.6 | HIGH | VARIES |
| Count of words used only once | 65 - 122 | HIGH | STEADY |
| How often three-word phrases repeat | 0.0 - 7.2 | HIGH | VARIES |
| How often two-word phrases repeat | 2 - 13 | HIGH | STEADY |
| Length of longest repeated phrase | 0.5 - 6.0 | HIGH | STEADY |
| Number of unique words used | 84 - 162 | HIGH | STEADY |
| Percentage of words used only once | 76% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 68% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.8 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.4-3.1 per post | HIGH | STEADY |
| Count of sentences starting with discourse markers | 0.0-1.3 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 1.3-4.8 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.2-2.9 per post | HIGH | STEADY |
| Count of sentences starting with time words | 0.0-0.8 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 78% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 4% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3 - 25 | HIGH | STEADY |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 10 - 41 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 2 - 22 | HIGH | STEADY |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.1 - 2.2 | HIGH | STEADY |
| Whether the ending has a call-to-action | 61% of posts | HIGH | STEADY |
| Whether the ending includes emoji | 68% of posts | HIGH | STEADY |
| Whether the ending is a question | 25% | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Closing length relative to total post | 32% | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 1% of posts | LOW | VARIES |
| Character length of the closing | 174 - 432 | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 12% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 99% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 93% | HIGH | STEADY |
| Consecutive short paragraphs | 3.0 - 9.8 | HIGH | STEADY |
| Total number of paragraphs | 6 - 12 | HIGH | STEADY |
| Average change in length between paragraphs | 87% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.2 - 2.1 | TYPICAL | STEADY |
| Consecutive long paragraphs | 14% | TYPICAL | VARIES |
| How frequently new paragraphs start | 37 - 66 | TYPICAL | STEADY |
| How much paragraph length varies | 84% | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.3 - 3.2 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 1.9 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 82% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 6% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9 - 15 | TYPICAL | STEADY |
| Percentage of words that are verbs | 13 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 11 - 33 | HIGH | STEADY |
| Total sentence count | 7 - 19 | HIGH | STEADY |
| Total syllables in the post | 166 - 389 | HIGH | STEADY |
| Total word count of the post | 115 - 262 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.6 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 57 - 77 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 15 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-2 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 23 | HIGH | VARIES |
| Colon usage per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 7% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | 0-0 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 21-65 per 1k words | TYPICAL | STEADY |
| Em dash (—) usage per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| En dash (–) usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 2-36 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Presence of dialogue attribution patterns | 0% | HIGH | STEADY |
| Whether the post tells a story | 57% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 93 | TYPICAL | VARIES |
| Lines using past tense | 37% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.7 - 2.7 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.6 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 119 | TYPICAL | VARIES |
| Use of story transitions | 9% | TYPICAL | VARIES |
| Whether the post contains quotations | 44% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Word count of shortest sentence | 1.1 - 6.9 | LOW | STEADY |
| Average number of clauses per sentence | 1.5 - 2.6 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 21 | TYPICAL | STEADY |
| Average words per sentence | 11 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 68% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 62% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 34 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 12 | TYPICAL | STEADY |
| Overall sentence complexity | 13 - 58 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 24% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 26% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 17 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.6 | TYPICAL | VARIES |
| Variation in sentence lengths | 6 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 23 - 54 | TYPICAL | STEADY |
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