Libby Armstrong's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
7x more signature ↑ increasing
See example from 10 Dec 2025
Percentage of lines containing at least one emoji
6x more signature ↑ increasing
Number of emoji in the opening hook
7x more signature ↑ increasing
Count of neutral/functional emoji
9x more signature ↑ increasing
Character length of the closing
2x more consistent
Average emoji per line of text
6x more ↑ increasing
Average character length of hashtags
2x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending is a question
rarely consistent
ALL CAPS words in the hook
6x less consistent
ALL CAPS words in the closing
4x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji in your posts 7 times more than the average LinkedIn author. Not just sprinkled here and there - 6 times as many of your lines include at least one emoji, and your opening hook? It packs in 7 times more emoji than most. It's not a flourish, it's practically your fingerprint.
Here's why it works: those neutral icons cut through the noise. They’re visual signposts, subtle cues that make your posts feel approachable without noise or hype. Try briefing this to a ghostwriter: "Open every post with 7x more neutral emoji than normal, but never make it weird." They’d stare at you. You couldn't even script this for yourself - it’s muscle memory, not a checklist.
You post less than once a week, but each rare drop is unmistakably yours. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2020 - Dec 2025)
Recent 8 posts since Dec 2023
vs
Earlier 10 posts before Dec 2023
Emoji usage Increasing (10% → 50%)
More
Style patterns based on 18 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
15 Oct 2020 - 10 Dec 2025
0.1 posts/week avg
16/270 active weeks
254 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 22% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 6% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 6% | TYPICAL | VARIES |
| Whether any call-to-action exists | 50% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 12% | HIGH | VARIES |
| Average emoji per line of text | 67% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 25% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 7.8 | HIGH | STEADY |
| Emoji count relative to sentence count | 42% | HIGH | STEADY |
| Emoji density in the hook section | 6 - 33 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 48 | HIGH | VARIES |
| Emoji used to replace words entirely | 19% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 12% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Largest group of adjacent emoji | 25% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 3.8 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 4.4 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.0 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.9 - 2.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 99% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 51% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 8% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 3.4 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 5.2 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 40% | HIGH | VARIES |
| Variety of different emoji used as bullets | 2% | HIGH | VARIES |
| Whether any emoji are used in the post | 44% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 12% | HIGH | VARIES |
| Balance between positive and negative emoji | 1% | LOW | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 1% | LOW | VARIES |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.5 | TYPICAL | VARIES |
| Emoji count per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Emoji density in CTA sections | 0 - 39 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of positive contractions used | 94% | HIGH | VARIES |
| Number of different contraction types | 94% | HIGH | VARIES |
| Variety of different contractions used | 49% | HIGH | VARIES |
| Count of negative contractions used | 6% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:71 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 5% | LOW | VARIES |
| Percentage of words that are contractions | 78% | TYPICAL | VARIES |
| Total number of contractions | 100% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 73% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 1-14 per 1k words | HIGH | STEADY |
| Usage of 'by' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'for' per 1000 words | 0 - 40 | HIGH | STEADY |
| Usage of 'so' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-11 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 201 - 269 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 12 - 48 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 13 - 47 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-16 per 1k words | TYPICAL | STEADY |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 3 - 29 | TYPICAL | STEADY |
| Usage of 'that' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 23 - 59 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 22 - 57 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 1 - 22 | TYPICAL | STEADY |
| Variety of function words used | 53% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 14 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 66% | HIGH | STEADY |
| Proportion of hashtags in the opening | 37% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 38% | HIGH | VARIES |
| Proportion of hashtags using CamelCase | 34% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 24% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 434 | HIGH | VARIES |
| Total number of hashtags | 0.4 - 6.9 | HIGH | STEADY |
| Whether any hashtags are used | 78% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 57% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Hashtag density per 100 words | 0.2 - 6.8 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character count of the hook | 227 - 488 | HIGH | STEADY |
| Character position where the hook ends | 227 - 488 | HIGH | STEADY |
| Number of emoji in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Whether the hook contains emoji | 28% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 61% | HIGH | STEADY |
| ALL CAPS words in the hook | 0% | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Hook length relative to total post | 62% | TYPICAL | STEADY |
| Hook lines relative to total lines | 54% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 62% | TYPICAL | STEADY |
| Whether the hook contains a question | 11% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 39% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 105 - 373 | HIGH | STEADY |
| Average words per line | 16 - 61 | HIGH | STEADY |
| Ratio of lines starting with punctuation | 4% | HIGH | VARIES |
| Variation in line lengths | 29 - 937 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 5% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 27% | LOW | VARIES |
| Average lines per text block | 0.8 - 1.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.2 - 2.5 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 13 - 48 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 49% | TYPICAL | STEADY |
| Number of visual text blocks | 0.8 - 6.6 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 30% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.7 - 2.4 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of words used only once | 30 - 130 | HIGH | STEADY |
| Number of unique words used | 30 - 162 | HIGH | STEADY |
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 24% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.2 | LOW | VARIES |
| Length of longest repeated phrase | 0.1 - 2.6 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 3% | TYPICAL | STEADY |
| Unique words divided by total words | 78% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.7 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.9 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 65 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 10% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 314 - 750 | HIGH | STEADY |
| Number of emoji in the closing | 0.0 - 1.6 | HIGH | VARIES |
| Whether the closing has a signature phrase | 50% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 6% | HIGH | VARIES |
| Whether the ending includes emoji | 39% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 67% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | STEADY |
| Whether the ending is a question | 0% | LOW | STEADY |
| Closing length relative to total post | 83% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 44% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 89% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.5 - 1.9 | HIGH | STEADY |
| How frequently new paragraphs start | 16 - 45 | LOW | STEADY |
| Average sentences per paragraph | 1.3 - 2.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.3 - 2.4 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 64% | TYPICAL | STEADY |
| Consecutive long paragraphs | 11% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.0 - 4.8 | TYPICAL | STEADY |
| How much paragraph length varies | 0.1 - 2.2 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.7 - 3.7 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 0.8 - 6.6 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.2 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 68% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 5 - 40 | HIGH | STEADY |
| Total syllables in the post | 43 - 389 | HIGH | STEADY |
| Total word count of the post | 22 - 244 | HIGH | STEADY |
| Average word complexity (syllables per word) | 1.5 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 24 - 62 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 11 - 27 | TYPICAL | STEADY |
| Total sentence count | 1 - 12 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 9% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 2% | LOW | VARIES |
| Question marks per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 14-79 per 1k words | TYPICAL | STEADY |
| En dash (–) usage per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-33 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 49 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 135 | HIGH | VARIES |
| Lines using past tense | 70% | HIGH | STEADY |
| Number of narrative/story signals | 1.3 - 3.2 | HIGH | STEADY |
| Use of story transitions | 24% | HIGH | VARIES |
| Whether the post contains quotations | 67% of posts | HIGH | STEADY |
| Whether the post tells a story | 72% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 1.5 | TYPICAL | STEADY |
| Presence of dialogue attribution patterns | 0% | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 135 | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of words per sentence | 16 - 29 | HIGH | STEADY |
| Average words per sentence | 16 - 29 | HIGH | STEADY |
| Length of your longer sentences (80th percentile) | 22 - 44 | HIGH | STEADY |
| Length of your shorter sentences (20th percentile) | 6 - 21 | HIGH | STEADY |
| Overall sentence complexity | 20 - 104 | HIGH | STEADY |
| Percentage of sentences over 20 words | 52% | HIGH | STEADY |
| Typical sentence length (median) | 14 - 28 | HIGH | STEADY |
| Word count of shortest sentence | 3 - 20 | HIGH | STEADY |
| Percentage of sentences under 8 words | 9% | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 3.5 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 49% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 45% | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Variation in clause count across sentences | 0.6 - 2.8 | TYPICAL | STEADY |
| Variation in sentence lengths | 5 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 28 - 48 | TYPICAL | STEADY |
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