Robin Blandford's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
5x more signature ↑ increasing
See example from 03 Dec 2025
Proportion of hashtags placed at the end
3x more consistent
Average character length of hashtags
2x more consistent
Percentage of lines containing at least one emoji
3x more consistent ↑ increasing
Variety of different contractions used
3x more Number of emoji in the opening hook
4x more ↑ increasing
Emoji used to replace words entirely
8x more ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include hashtags
rarely consistent
Average sentences per paragraph
1.4x less consistent
Average sentences per paragraph
1.4x less consistent
Average words per line
1.3x less consistent
Typical paragraph length (median)
1.3x less consistent
Average characters per line
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji five times more than average - and you do it in 3x as many lines. While most people sprinkle emojis for flavor, you deploy them as tactical signposts, almost like punctuation. It’s a subtle language within the language, guiding readers without shouting for attention.
This works because it sets a rhythm and clarity that’s hard to fake. Readers instinctively know what to focus on, even if they can’t say why. Now try briefing this to a ghostwriter: “Hey, use a neutral emoji in one out of every three lines, make sure hashtags at the end are twice as long as normal, and never let a CTA include one.” They’d think you’ve lost the plot - because this isn’t a style guide, it’s your author DNA. You couldn’t replicate it yourself if you tried.
With just 0.2 posts per week, you’re barely making a ripple in the feed. But this is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2023 - Jul 2025)
Recent 12 posts since Dec 2023
vs
Earlier 5 posts before Dec 2023
Emoji usage Increasing (20% → 33%)
More
Style patterns based on 17 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
11 Oct 2023 - 16 Jul 2025
0.2 posts/week avg
15/93 active weeks
78 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 18% | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs include emoji | 12% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 71% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 29% | HIGH | STEADY |
| Balance between positive and negative emoji | 18% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 3.0 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.2 | HIGH | VARIES |
| Emoji count relative to sentence count | 35% | HIGH | VARIES |
| Emoji density in CTA sections | 0 - 67 | HIGH | VARIES |
| Emoji density in the hook section | 5 - 36 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 7% | HIGH | VARIES |
| Emoji used to replace words entirely | 29% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 14% | HIGH | VARIES |
| How often the same emoji repeats across the post | 10% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 2.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.4 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0 - 52 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 82% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 18% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 28% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 2.6 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 37% | HIGH | VARIES |
| Variety of different emoji used as bullets | 3% | HIGH | VARIES |
| Whether any emoji are used in the post | 41% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 14% | HIGH | VARIES |
| Whether the post starts with an emoji | 29% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 8% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.1 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.4 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of positive contractions used | 0.0 - 3.6 | HIGH | VARIES |
| Number of different contraction types | 0.0 - 3.5 | HIGH | VARIES |
| Percentage of words that are contractions | 2% | HIGH | STEADY |
| Ratio of negative to positive contractions | 59:1 | HIGH | VARIES |
| Total number of contractions | 0.0 - 4.1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 30% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 2% | HIGH | STEADY |
| Variety of different contractions used | 72% | HIGH | STEADY |
| Count of negative contractions used | 24% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'if' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-8 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Usage of 'the' per 1000 words | 0 - 45 | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 109 - 255 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 4 - 53 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 1 - 54 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 50 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 28 | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 2 - 62 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 35% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 16 | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 17% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 74% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 48% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 15% | HIGH | VARIES |
| Total number of hashtags | 0.0 - 6.3 | HIGH | VARIES |
| Proportion of hashtags in the opening | 11% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 16% | LOW | VARIES |
| Whether the opening line contains a hashtag | 11% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 35% | TYPICAL | VARIES |
| Whether any hashtags are used | 53% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.0 | HIGH | VARIES |
| Use of 'you/your' in the hook | 4% | HIGH | VARIES |
| Whether the hook contains emoji | 29% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 12% | LOW | VARIES |
| Character count of the hook | 145 - 325 | TYPICAL | STEADY |
| Character position where the hook ends | 145 - 325 | TYPICAL | STEADY |
| Hook length relative to total post | 74% | TYPICAL | STEADY |
| Hook lines relative to total lines | 69% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 74% | TYPICAL | STEADY |
| Whether the hook contains a question | 12% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 24% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Blank lines per 100 total lines | 16 - 49 | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 33% | HIGH | STEADY |
| Ratio of lines starting with quotes | 2% | HIGH | VARIES |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Variation in block sizes | 27% | LOW | VARIES |
| Average characters per line | 72 - 142 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.5 - 2.6 | TYPICAL | STEADY |
| Average words per line | 11 - 23 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 60% | TYPICAL | STEADY |
| Number of visual text blocks | 1.3 - 6.0 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 1.0 - 2.3 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 353 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 29% | HIGH | VARIES |
| Variety of emoji used as bullets | 1% | HIGH | VARIES |
| Whether emoji bullet lists are used | 6% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether any list structure is used | 6% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.3 | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 22% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.2 | LOW | VARIES |
| Count of words used only once | 9 - 87 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.0 - 2.3 | TYPICAL | VARIES |
| Number of unique words used | 5 - 112 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 7% | TYPICAL | STEADY |
| Unique words divided by total words | 83% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.2 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.3 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 24% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 53 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 24% | LOW | VARIES |
| Sentences starting with time words (%) | 24% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 4% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Whether the closing has a signature phrase | 6% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Character length of the closing | 142 - 444 | TYPICAL | STEADY |
| Closing length relative to total post | 80% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.6 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 29% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 18% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 53% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 18% | TYPICAL | VARIES |
| Whether there's a clear closing section | 76% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 86% | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| How much paragraph length varies | 57% | LOW | VARIES |
| Variation in length changes between paragraphs | 20% | LOW | VARIES |
| Average change in length between paragraphs | 80% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.0 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.0 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.5 - 4.5 | TYPICAL | STEADY |
| How frequently new paragraphs start | 35 - 86 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 3.0 | TYPICAL | STEADY |
| Total number of paragraphs | 1.4 - 6.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 2.0 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 6% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 10 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 26 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 39 - 69 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 23 | TYPICAL | STEADY |
| Total sentence count | 0 - 11 | TYPICAL | STEADY |
| Total syllables in the post | 0 - 271 | TYPICAL | VARIES |
| Total word count of the post | 0 - 174 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Exclamation marks per 1000 words | 0-69 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 2-56 per 1k words | HIGH | STEADY |
| Percentage of sentences ending with exclamation | 2 - 68 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Question marks per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 1-45 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 2% | HIGH | VARIES |
| Number of quotation blocks | 0.3 - 2.1 | HIGH | STEADY |
| Presence of dialogue attribution patterns | 2% | HIGH | VARIES |
| Whether the post contains quotations | 76% of posts | HIGH | STEADY |
| Average length of quoted passages | 0 - 82 | TYPICAL | VARIES |
| Lines using past tense | 45% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.7 - 2.9 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 137 | TYPICAL | VARIES |
| Use of story transitions | 11% | TYPICAL | VARIES |
| Whether the post tells a story | 47% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences under 8 words | 21% | LOW | STEADY |
| Average number of clauses per sentence | 1.3 - 2.7 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 21 | TYPICAL | STEADY |
| Average words per sentence | 8 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 46% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 58% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 6 - 41 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 15 | TYPICAL | STEADY |
| Overall sentence complexity | 4 - 59 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 19% | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 0 - 14 | TYPICAL | VARIES |
| Word count of shortest sentence | 2 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 6 - 42 | TYPICAL | STEADY |
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