Marco Mueller's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature ↑ increasing
See example from 23 Oct 2025
Average character length of hashtags
3x more consistent
Percentage of lines containing at least one emoji
4x more ↑ increasing
Proportion of hashtags woven into the text
7x more Whether the opening line contains a hashtag
3x more Whether any hashtags are used
2x more consistent
See example from 12 Nov 2025
Ratio of inline hashtags to end hashtags
13x more Does Less Of...
Patterns you use less often - that's part of your style too!
Ratio of lines starting with punctuation
rarely consistent
Use of 'you/your' in the hook
2x less consistent
Average sentences per paragraph
1.3x less consistent
Average sentences per paragraph
1.3x less consistent
How easy the text is to read (higher = easier)
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you weave hashtags directly into your sentences 7x more than the average LinkedIn author. Not tacked on at the end - right there in the middle of the text, embedded like secret code. And it doesn’t stop there: your hashtags average three times the character length, and you’re three times more likely to kick off a post with a hashtag right up top.
It works because it signals you’re thinking in networks, not just statements - every hashtag is a bridge, pulling readers into your world before they know what hit them. Now try briefing this to a ghostwriter: “Hey, can you make sure my hashtags are 7x more integrated, 3x longer, and open most posts?” They’d laugh. This isn’t a style guide, it’s muscle memory you don’t even know you have.
With just 0.2 posts per week over the last 296 weeks, your voice is rare - but unmistakable. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Apr 2020 - Dec 2025)
Recent 53 posts since Dec 2023
vs
Earlier 21 posts before Dec 2023
Emoji usage Increasing (5% → 15%)
More
Style patterns based on 74 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
14 Apr 2020 - 10 Dec 2025
0.2 posts/week avg
54/296 active weeks
242 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 24% | HIGH | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 4% | TYPICAL | VARIES |
| Whether CTAs include emoji | 5% of posts | TYPICAL | VARIES |
| Whether CTAs include hashtags | 12% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 53% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 34% | HIGH | STEADY |
| Balance between positive and negative emoji | 11% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.4 - 2.1 | HIGH | STEADY |
| Emoji count relative to sentence count | 27% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 46 | HIGH | VARIES |
| Emoji density in the hook section | 2 - 23 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 70 | HIGH | VARIES |
| Emoji used to replace words entirely | 15% | HIGH | VARIES |
| How often the same emoji repeats across the post | 7% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.4 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.1 - 1.4 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 89% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 11% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 34% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.9 | HIGH | VARIES |
| Whether the post starts with an emoji | 11% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 2% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.5 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.7 | LOW | VARIES |
| Variety of different emoji used (unique/total ratio) | 11% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 12% of posts | LOW | VARIES |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.4 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 1% | LOW | VARIES |
| Number of different contraction types | 38% | LOW | VARIES |
| Ratio of negative to positive contractions | 1:71 | LOW | VARIES |
| Total number of contractions | 40% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 1% | LOW | VARIES |
| Count of positive contractions used | 39% | TYPICAL | VARIES |
| Percentage of words that are contractions | 65% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 64% | TYPICAL | VARIES |
| Variety of different contractions used | 22% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'and' per 1000 words | 17 - 57 | HIGH | STEADY |
| Usage of 'at' per 1000 words | 0 - 23 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 162 - 261 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 29 | TYPICAL | STEADY |
| Usage of 'is' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 16 - 59 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 16 - 62 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 40% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 16 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 16% | HIGH | VARIES |
| Proportion of hashtags in the opening | 43% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 54% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 29% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 717 | HIGH | VARIES |
| Whether any hashtags are used | 89% of posts | HIGH | STEADY |
| Whether the opening line contains a hashtag | 67% | HIGH | STEADY |
| Hashtag density per 100 words | 0.4 - 5.8 | TYPICAL | STEADY |
| Proportion of all-lowercase hashtags | 30% | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 28% | TYPICAL | VARIES |
| Total number of hashtags | 0.3 - 3.8 | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether there's a blank line after the hook | 43% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Number of emoji in the hook | 0.0 - 0.3 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 4% of posts | LOW | VARIES |
| Whether the hook contains emoji | 7% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 192 - 382 | TYPICAL | STEADY |
| Character position where the hook ends | 192 - 382 | TYPICAL | STEADY |
| Hook length relative to total post | 68% | TYPICAL | STEADY |
| Hook lines relative to total lines | 60% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 68% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 23% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.8 - 2.5 | HIGH | STEADY |
| Blank lines per 100 total lines | 22 - 50 | HIGH | STEADY |
| Percentage of single-word lines | 2% | HIGH | VARIES |
| Proportion of blank space | 36% | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 4% | HIGH | VARIES |
| Spacing between content-rich lines | 1.2 - 2.3 | HIGH | STEADY |
| Percentage of very short lines (<5 words) | 7% | LOW | VARIES |
| Ratio of lines starting with numbers | 1% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 14% | LOW | VARIES |
| Variation in line lengths | 0 - 279 | LOW | VARIES |
| Average characters per line | 64 - 204 | TYPICAL | STEADY |
| Average lines per text block | 0.6 - 1.7 | TYPICAL | STEADY |
| Average words per line | 10 - 33 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 67% | TYPICAL | STEADY |
| Number of visual text blocks | 2.1 - 4.9 | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 4% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 1% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 1% of posts | LOW | VARIES |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 38% | LOW | VARIES |
| Count of words used only once | 32 - 70 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 6.2 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.3 | TYPICAL | VARIES |
| Number of unique words used | 36 - 84 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 82% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.2 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.4-2.8 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 3% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 73% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 11 - 56 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 99% | TYPICAL | VARIES |
| Sentences starting with adverbs (%) | 2% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 27% of posts | HIGH | VARIES |
| Whether the ending has a call-to-action | 57% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 73% of posts | HIGH | STEADY |
| Number of emoji in the closing | 0.0 - 0.5 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending is a question | 4% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 181 - 543 | TYPICAL | STEADY |
| Closing length relative to total post | 78% | TYPICAL | STEADY |
| Whether the ending includes emoji | 11% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 92% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 3% | LOW | VARIES |
| How much paragraph length varies | 46% | LOW | VARIES |
| Variation in length changes between paragraphs | 18% | LOW | VARIES |
| Average change in length between paragraphs | 62% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.8 - 2.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.3 | TYPICAL | STEADY |
| Consecutive short paragraphs | 1.7 - 4.9 | TYPICAL | STEADY |
| How frequently new paragraphs start | 26 - 82 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.9 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 2.2 - 5.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.6 - 2.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 14 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.6 - 1.9 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 8 - 25 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 28 - 58 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 15 - 28 | TYPICAL | STEADY |
| Total sentence count | 3.2 - 6.5 | TYPICAL | STEADY |
| Total syllables in the post | 68 - 198 | TYPICAL | STEADY |
| Total word count of the post | 39 - 114 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-8 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-28 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-30 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 99% | LOW | VARIES |
| Question marks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 6-66 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 36 | TYPICAL | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 60 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 60 | LOW | VARIES |
| Lines using past tense | 41% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 2.1 | TYPICAL | STEADY |
| Use of story transitions | 9% | TYPICAL | VARIES |
| Whether the post contains quotations | 30% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 38% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 20% | LOW | STEADY |
| Average number of clauses per sentence | 1.5 - 2.8 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 23 | TYPICAL | STEADY |
| Average words per sentence | 10 - 23 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 53% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 65% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 36 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 15 | TYPICAL | STEADY |
| Overall sentence complexity | 11 - 66 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 29% | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 22 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.8 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 15 - 39 | TYPICAL | STEADY |
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