Marghaid Jones's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of lines containing at least one emoji
10x more signature
Average emoji per line of text
10x more signature
Percentage of emoji that are positive/celebratory
13x more signature
See example from 16 Oct 2025
Number of emoji in call-to-action lines
8x more signature
Emoji count relative to sentence count
9x more signature
Number of emoji in the opening hook
6x more signature
Balance between positive and negative emoji
12x more distinctive
Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Total syllables in the post
1.9x less Use of 'you/your' in the hook
1.8x less consistent
Number of unique words used
1.5x less Count of words used only once
1.4x less Average word complexity (syllables per word)
1.1x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use 10 times more emojis per line than the average LinkedIn author - and a staggering 13 times more positive or celebratory emojis. It's not just a sprinkle; it's a full-on confetti cannon. Your posts aren't just written, they're *festive*, broadcasting energy and good vibes in every call-to-action (where you also use 8x more emojis than most).
Why does this work? It signals relentless positivity and approachability, making every line feel like an invitation to join the celebration. Now try briefing this to a ghostwriter: "Just make every line 10x more emoji-packed than normal, but keep it feeling natural - especially in the calls to action." They'd think you're unhinged. Because this isn't a style guide, it's muscle memory. Even you couldn't fake it if you tried.
With less than one post a week, your style is rare - but unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Jan 2023 - Oct 2025)
Recent 27 posts since Dec 2023
vs
Earlier 31 posts before Dec 2023
Hashtag usage Declining (32% → 15%)
Less
Style patterns based on 58 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
25 Jan 2023 - 30 Oct 2025
0.4 posts/week avg
47/145 active weeks
98 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 14% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 3% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| Whether any call-to-action exists | 55% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 15% | HIGH | VARIES |
| Average emoji per line of text | 0.6 - 1.6 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 22% | HIGH | VARIES |
| Balance between positive and negative emoji | 52% | HIGH | VARIES |
| Count of negative/warning emoji | 0.0 - 0.8 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.1 - 1.6 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 73 | HIGH | VARIES |
| Emoji count relative to sentence count | 82% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 116 | HIGH | VARIES |
| Emoji density in the hook section | 0 - 113 | HIGH | VARIES |
| Emoji used to replace words entirely | 7% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 7% | HIGH | VARIES |
| How often the same emoji repeats across the post | 7% | HIGH | VARIES |
| Largest group of adjacent emoji | 22% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.4 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.8 - 2.0 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.9 - 2.1 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 4% | HIGH | VARIES |
| Percentage of emoji that are negative/warning | 7% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 33% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 59% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 81% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 11% | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 43% | HIGH | VARIES |
| Variety of different emoji used as bullets | 5% | HIGH | VARIES |
| Whether any emoji are used in the post | 47% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 7% | HIGH | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 1.8 | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.6 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.7 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.8 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 5% | LOW | VARIES |
| Ratio of negative to positive contractions | 17:1 | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Count of positive contractions used | 53% | TYPICAL | VARIES |
| Number of different contraction types | 57% | TYPICAL | VARIES |
| Percentage of words that are contractions | 96% | TYPICAL | VARIES |
| Total number of contractions | 59% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 90% | TYPICAL | VARIES |
| Variety of different contractions used | 30% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'at' per 1000 words | 0 - 39 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'but' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 154 - 264 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 1 - 45 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 37 | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 34 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 10 - 68 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 13 - 65 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-4 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 32% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 17 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 71% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 7% | HIGH | VARIES |
| Proportion of hashtags in the opening | 57% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 36% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 7% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 57% | HIGH | STEADY |
| Hashtag density per 100 words | 0.0 - 3.4 | LOW | VARIES |
| Total number of hashtags | 0.0 - 1.2 | LOW | VARIES |
| Whether any hashtags are used | 24% of posts | LOW | VARIES |
| Proportion of hashtags using CamelCase | 21% | TYPICAL | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 148 | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.5 | HIGH | VARIES |
| Whether the hook contains emoji | 47% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 5% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook contains a question | 3% of posts | LOW | VARIES |
| Whether there's a clear opening hook section | 5% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 130 - 317 | TYPICAL | STEADY |
| Character position where the hook ends | 130 - 317 | TYPICAL | STEADY |
| Hook length relative to total post | 92% | TYPICAL | STEADY |
| Hook lines relative to total lines | 84% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 92% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 17% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 3% | HIGH | VARIES |
| Average spacing between blank lines | 39% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 26 | LOW | VARIES |
| Number of visual text blocks | 0.0 - 3.7 | LOW | VARIES |
| Proportion of blank space | 10% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | VARIES |
| Spacing between content-rich lines | 71% | LOW | VARIES |
| Variation in block sizes | 7% | LOW | VARIES |
| Average characters per line | 72 - 246 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.9 | TYPICAL | STEADY |
| Average words per line | 12 - 43 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 46% | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 11% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
| Ratio of lines starting with numbers | 1% | TYPICAL | VARIES |
| Ratio of lines starting with quotes | 1% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 731 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 3% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 2% | LOW | VARIES |
| Nesting depth of numbered lists | 5% | LOW | VARIES |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.1 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 2% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 2% of posts | LOW | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 33% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 5.3 | LOW | VARIES |
| Length of longest repeated phrase | 62% | LOW | VARIES |
| Number of unique words used | 14 - 65 | LOW | STEADY |
| Count of words used only once | 16 - 53 | TYPICAL | STEADY |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 88% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 3% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 5% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 46 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 10% | HIGH | VARIES |
| Sentences starting with time words (%) | 9% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.1 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 44 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.7 | HIGH | VARIES |
| Whether the closing has a signature phrase | 28% of posts | HIGH | VARIES |
| Whether the closing has emoji clusters | 5% | HIGH | VARIES |
| Whether the ending includes emoji | 47% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 24% of posts | LOW | VARIES |
| Whether the ending is a question | 5% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 129 - 339 | TYPICAL | STEADY |
| Closing length relative to total post | 94% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 31% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 60% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 83% | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 0.0 - 3.6 | LOW | VARIES |
| How much paragraph length varies | 79% | LOW | VARIES |
| Total number of paragraphs | 0.1 - 3.9 | LOW | STEADY |
| Variation in length changes between paragraphs | 17% | LOW | VARIES |
| Average change in length between paragraphs | 86% | TYPICAL | VARIES |
| Average sentences per paragraph | 1.0 - 2.6 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.6 | TYPICAL | STEADY |
| How frequently new paragraphs start | 17 - 80 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.1 - 3.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 2.6 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 24 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7 - 16 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 1 - 12 | LOW | STEADY |
| Total sentence count | 1.2 - 4.0 | LOW | STEADY |
| Total syllables in the post | 13 - 133 | LOW | STEADY |
| Total word count of the post | 9 - 85 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 39 - 73 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 20 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Mixed punctuation clusters per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Ellipsis (...) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 1% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 29% | LOW | VARIES |
| Question marks per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-12 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-44 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 0-49 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-32 per 1k words | TYPICAL | VARIES |
| Hyphen usage per 1000 words | 0-29 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 43 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of story transitions | 18% | HIGH | VARIES |
| Average length of quoted passages | 0 - 122 | TYPICAL | VARIES |
| Lines starting with quotation marks | 1% | TYPICAL | VARIES |
| Lines using past tense | 50% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | VARIES |
| Presence of dialogue attribution patterns | 0% | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 216 | TYPICAL | VARIES |
| Whether the post contains quotations | 34% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 45% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 2 - 27 | HIGH | STEADY |
| Overall sentence complexity | 0 - 143 | HIGH | VARIES |
| Percentage of sentences over 20 words | 42% | HIGH | STEADY |
| Word count of shortest sentence | 1 - 27 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 19% | LOW | VARIES |
| Average number of clauses per sentence | 1.2 - 4.0 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 32 | TYPICAL | STEADY |
| Average words per sentence | 10 - 32 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 44% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 45% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 15 - 40 | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 31 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.7 | TYPICAL | VARIES |
| Variation in sentence lengths | 0 - 16 | TYPICAL | VARIES |
| Word count of the longest sentence | 10 - 47 | TYPICAL | STEADY |
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