Maria Mullarkey's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of hashtags using CamelCase
5x more signature
Percentage of lines containing at least one emoji
6x more signature
Number of emoji in call-to-action lines
7x more Average character length of hashtags
3x more consistent
Percentage of emoji that are neutral/functional
5x more See example from 24 Nov 2025
Proportion of hashtags placed at the end
3x more consistent
Number of emoji in the opening hook
5x more Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Whether any list structure is used
rarely consistent
Use of 'you/your' in the hook
3x less consistent
Number of visual text blocks
2x less consistent
Total syllables in the post
2x less consistent
Number of unique words used
2.0x less consistent
Total number of paragraphs
1.9x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didnât realize, but you use emojis in your call-to-action lines 7x more than the average LinkedIn poster. Thatâs not just âoccasionallyâ - itâs a signature move, like youâre hardwiring emotion and urgency into your asks, every single time. And hereâs the kicker: 6x more of your lines contain at least one emoji, and most of them are neutral or functional - 5x more than anyone else. People think LinkedIn is a dry zone, but youâre basically running a covert emoji operation.
Why does this work? Youâre signaling tone, intent, and accessibility with every post - like a shortcut to clarity and approachability without ever spelling it out. Now, try briefing a ghostwriter: âAdd 7x the average emoji to my CTAs, but make them neutral, not flashy. Oh, and make sure 6x more of my lines have at least one.â Theyâd laugh - because this isnât a checklist, itâs instinct. You couldnât consciously replicate it if you tried.
You post a steady 2.4 times a week, every week, with this fingerprint built in. This is exactly what Drumbeat captures - the patterns you canât explain, but your audience feels. Your companyâs message, in each team memberâs authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
28 Apr 2025 - 10 Nov 2025
2.4 posts/week avg
26/29 active weeks
3 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 16% | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 4% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 8% | TYPICAL | VARIES |
| Whether CTAs include emoji | 9% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 44% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 60% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 18% | HIGH | VARIES |
| Balance between positive and negative emoji | 32% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.2 - 1.4 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.1 | HIGH | VARIES |
| Emoji count relative to sentence count | 48% | HIGH | VARIES |
| Emoji density in CTA sections | 3 - 124 | HIGH | STEADY |
| Emoji density in the hook section | 6 - 71 | HIGH | STEADY |
| Largest group of adjacent emoji | 18% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.4 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.2 - 2.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.4 - 2.2 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 68% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 32% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 47% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 4% | HIGH | VARIES |
| Whether the post starts with an emoji | 18% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 2% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.8 | LOW | VARIES |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.8 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 6% | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 16% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 16% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 4% | LOW | VARIES |
| Count of positive contractions used | 24% | LOW | VARIES |
| Number of different contraction types | 29% | LOW | VARIES |
| Ratio of negative to positive contractions | 14:1 | LOW | VARIES |
| Total number of contractions | 29% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Percentage of words that are contractions | 80% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 74% | TYPICAL | VARIES |
| Variety of different contractions used | 24% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-24 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Variety of function words used | 24% | LOW | STEADY |
| Overall grammatical word usage | 123 - 225 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 38 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 48 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 67 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 60 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-5 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 15 | HIGH | STEADY |
| Hashtag density per 100 words | 3 - 16 | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 12% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 72% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 83% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 17% | HIGH | VARIES |
| Total number of hashtags | 1.4 - 4.4 | HIGH | STEADY |
| Whether any hashtags are used | 89% of posts | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 5% | LOW | VARIES |
| Proportion of hashtags in the opening | 10% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 31% | LOW | VARIES |
| Whether the opening line contains a hashtag | 11% | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 4% | HIGH | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 1% of posts | LOW | VARIES |
| Character count of the hook | 127 - 292 | TYPICAL | STEADY |
| Character position where the hook ends | 127 - 292 | TYPICAL | STEADY |
| Hook length relative to total post | 93% | TYPICAL | STEADY |
| Hook lines relative to total lines | 88% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 93% | TYPICAL | STEADY |
| Whether the hook contains a question | 11% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 14% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 19% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of very short lines (<5 words) | 31% | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 7% | HIGH | VARIES |
| Average spacing between blank lines | 33% | LOW | VARIES |
| Number of visual text blocks | 1.0 - 2.6 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 3% | LOW | VARIES |
| Average characters per line | 62 - 174 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.9 | TYPICAL | STEADY |
| Average words per line | 8 - 27 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 3 - 38 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 57% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 20% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.6 - 2.2 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 504 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 22% | HIGH | VARIES |
| Count of words used only once | 16 - 42 | LOW | STEADY |
| How often three-word phrases repeat | 3% | LOW | VARIES |
| How often two-word phrases repeat | 65% | LOW | VARIES |
| Length of longest repeated phrase | 21% | LOW | VARIES |
| Number of unique words used | 16 - 46 | LOW | STEADY |
| Count of idiomatic expressions | 0.0 - 0.1 | TYPICAL | VARIES |
| Percentage of words used only once | 93% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 92% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with subordinate clauses | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.2 per post | LOW | VARIES |
| Count of sentences starting with pronouns | 0.0-0.8 per post | LOW | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 60% | LOW | VARIES |
| Sentences starting with adverbs (%) | 2% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Count of sentences starting with time words | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 27 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 4% | HIGH | VARIES |
| Whether the ending includes hashtags | 89% of posts | HIGH | STEADY |
| Whether the closing has emoji clusters | 1% | LOW | VARIES |
| Whether the ending is a question | 10% | LOW | VARIES |
| Character length of the closing | 115 - 343 | TYPICAL | STEADY |
| Closing length relative to total post | 98% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.8 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 11% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 31% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 16% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 47% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.4 - 1.8 | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| Consecutive short paragraphs | 0.8 - 2.6 | LOW | STEADY |
| Total number of paragraphs | 1.3 - 2.8 | LOW | STEADY |
| Variation in length changes between paragraphs | 19% | LOW | VARIES |
| Average sentences per paragraph | 1.1 - 2.3 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 2.3 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 70% | TYPICAL | STEADY |
| How frequently new paragraphs start | 35 - 102 | TYPICAL | STEADY |
| How much paragraph length varies | 97% | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.4 - 3.1 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.0 - 2.3 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 33 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 3 - 13 | LOW | STEADY |
| How easy the text is to read (higher = easier) | 14 - 58 | LOW | STEADY |
| Total sentence count | 1.9 - 4.2 | LOW | STEADY |
| Total syllables in the post | 30 - 99 | LOW | STEADY |
| Total word count of the post | 16 - 53 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.6 - 2.1 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 16 - 32 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Em dash (â) usage per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| En dash (â) usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-27 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 4% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-76 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 0-50 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 42 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 112 | LOW | VARIES |
| Average length of quoted passages | 0 - 112 | TYPICAL | VARIES |
| Lines using past tense | 48% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 1.9 | TYPICAL | STEADY |
| Use of story transitions | 6% | TYPICAL | VARIES |
| Whether the post contains quotations | 27% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 26% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Overall sentence complexity | 2 - 46 | LOW | STEADY |
| Variation in clause count across sentences | 70% | LOW | VARIES |
| Average number of clauses per sentence | 1.0 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 18 | TYPICAL | STEADY |
| Average words per sentence | 7 - 18 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 60% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 55% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 11 - 26 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 13 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 22% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 37% | TYPICAL | STEADY |
| Typical sentence length (median) | 5 - 18 | TYPICAL | STEADY |
| Variation in sentence lengths | 2 - 11 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 13 | TYPICAL | STEADY |
| Word count of the longest sentence | 12 - 26 | TYPICAL | STEADY |
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