Marlen Lawrenz's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
10x more distinctive
See example from 04 Dec 2025
Balance between positive and negative emoji
11x more distinctive
Emoji used to replace words entirely
11x more distinctive
Percentage of lines containing at least one emoji
4x more Whether the post starts with an emoji
11x more See example from 04 Dec 2025
Count of sentences starting with time words
12x more See example from 04 Dec 2025
Percentage of emoji that are neutral/functional
4x more See example from 04 Dec 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether CTAs include hashtags
rarely consistent
Use of 'you/your' in the hook
2x less consistent
Hook length relative to total post
1.2x less consistent
Where LinkedIn's 'see more' cuts off
1.2x less consistent
Average word complexity (syllables per word)
1.0x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you start your LinkedIn posts with an emoji 11 times more often than the average author. Not just sprinkling them in - you're front-loading your message with celebratory symbols, and in 4x as many lines as most. Even more wild: in 1 out of every 11 cases, the emoji isn't just decoration - it's standing in for entire words. That’s not just flair, it’s a whole new visual language.
This works because it signals instant positivity and approachability before a single word lands. You’re not just writing - you’re coding emotion right into the scroll. Now try briefing a ghostwriter: "Replace words with emoji 11x more than most. Make 10x more of them positive. Start almost every post with one." They’d stare at you blankly - because this isn’t a template, it’s hardwired. You couldn’t reverse-engineer it on purpose.
And yes, you post less than once a week - but when you do, the DNA is unmistakable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
06 Aug 2024 - 04 Dec 2025
0.5 posts/week avg
22/70 active weeks
48 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 11% | HIGH | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 16% | HIGH | VARIES |
| Whether CTAs include emoji | 14% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 5% | TYPICAL | VARIES |
| Whether any call-to-action exists | 60% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 19% | HIGH | VARIES |
| Average emoji per line of text | 36% | HIGH | STEADY |
| Balance between positive and negative emoji | 48% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 3.0 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.1 | HIGH | STEADY |
| Emoji count relative to sentence count | 23% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 49 | HIGH | VARIES |
| Emoji density in the hook section | 2 - 39 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 9% | HIGH | VARIES |
| Emoji used to replace words entirely | 40% | HIGH | VARIES |
| How consistently emoji pair with specific words | 4% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.1 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.2 - 1.4 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 1% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 52% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 48% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 35% | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 34% | HIGH | VARIES |
| Whether any emoji are used in the post | 35% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 31% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 8% | TYPICAL | VARIES |
| How often the same emoji repeats across the post | 3% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.7 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.7 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.9 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 19% | TYPICAL | VARIES |
| Count of positive contractions used | 70% | TYPICAL | VARIES |
| Number of different contraction types | 76% | TYPICAL | VARIES |
| Percentage of words that are contractions | 75% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 27:1 | TYPICAL | VARIES |
| Total number of contractions | 89% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 14% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 61% | TYPICAL | VARIES |
| Variety of different contractions used | 31% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'but' per 1000 words | 0-16 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 142 - 261 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 40 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 4 - 44 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 26 | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 11 - 72 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 5 - 62 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 41% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 11 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 38% | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 6% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 58% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 56% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 16% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 38% | HIGH | VARIES |
| Hashtag density per 100 words | 100% | LOW | VARIES |
| Total number of hashtags | 0.0 - 2.8 | LOW | VARIES |
| Whether any hashtags are used | 22% of posts | LOW | VARIES |
| Proportion of hashtags in the opening | 26% | TYPICAL | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 191 | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook contains a question | 27% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 24% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 32% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 156 - 325 | TYPICAL | STEADY |
| Character position where the hook ends | 156 - 325 | TYPICAL | STEADY |
| Hook length relative to total post | 62% | TYPICAL | STEADY |
| Hook lines relative to total lines | 58% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 62% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 38% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.4 - 2.7 | HIGH | STEADY |
| Blank lines per 100 total lines | 21 - 47 | HIGH | STEADY |
| Proportion of blank space | 34% | HIGH | STEADY |
| Spacing between content-rich lines | 1.1 - 2.3 | HIGH | STEADY |
| Variation in block sizes | 94% | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 1% | LOW | STEADY |
| Average characters per line | 56 - 187 | TYPICAL | STEADY |
| Average lines per text block | 0.7 - 1.7 | TYPICAL | STEADY |
| Average words per line | 9 - 32 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 48% | TYPICAL | STEADY |
| Number of visual text blocks | 1.6 - 6.5 | TYPICAL | STEADY |
| Percentage of single-word lines | 1% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 14% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Ratio of lines starting with quotes | 1% | TYPICAL | STEADY |
| Variation in line lengths | 0 - 357 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 30% | HIGH | VARIES |
| Use of inline enumeration | 2% | HIGH | VARIES |
| Whether dash/bullet lists are used | 8% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 8% | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Consistency of numbered list formatting | 3% | TYPICAL | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.4 | TYPICAL | VARIES |
| Whether any list structure is used | 11% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of idiomatic expressions | 0.0 - 0.2 | HIGH | VARIES |
| How often three-word phrases repeat | 26% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 4.5 | LOW | VARIES |
| Common idioms and expressions per 1000 words | 12% | TYPICAL | VARIES |
| Count of words used only once | 25 - 88 | TYPICAL | STEADY |
| Length of longest repeated phrase | 100% | TYPICAL | VARIES |
| Number of unique words used | 26 - 111 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-4.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.1 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 4% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 5% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 2 - 38 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 6% | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 34% | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 24% of posts | HIGH | VARIES |
| Whether the ending is a question | 40% | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 19% of posts | LOW | VARIES |
| Character length of the closing | 144 - 453 | TYPICAL | STEADY |
| Closing length relative to total post | 72% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.8 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 27% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 22% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 81% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.3 | HIGH | STEADY |
| Variation in length changes between paragraphs | 0.0 - 7.5 | HIGH | VARIES |
| Average sentences per paragraph | 1.0 - 3.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 3.1 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 81% | TYPICAL | STEADY |
| Consecutive long paragraphs | 14% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.9 - 4.5 | TYPICAL | STEADY |
| How frequently new paragraphs start | 22 - 83 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 5.5 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.6 - 5.4 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 1.5 - 6.4 | TYPICAL | STEADY |
| Typical paragraph length (median) | 1.1 - 2.8 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 27 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 9 - 19 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.3 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 21 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 42 - 82 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 7 - 21 | TYPICAL | STEADY |
| Total sentence count | 0 - 15 | TYPICAL | STEADY |
| Total syllables in the post | 39 - 238 | TYPICAL | STEADY |
| Total word count of the post | 22 - 160 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Mixed punctuation clusters per 1000 words | 0-7 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 27 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Question marks per 1000 words | 0-32 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-14 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-29 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 0-68 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 28 | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 82 | TYPICAL | VARIES |
| Lines starting with quotation marks | 1% | TYPICAL | STEADY |
| Lines using past tense | 46% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.8 - 2.3 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.3 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 150 | TYPICAL | VARIES |
| Use of story transitions | 13% | TYPICAL | VARIES |
| Whether the post contains quotations | 38% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 49% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average number of clauses per sentence | 1.3 - 2.5 | TYPICAL | STEADY |
| Average number of words per sentence | 8 - 20 | TYPICAL | STEADY |
| Average words per sentence | 8 - 20 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 62% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 41% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 12 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 13 | TYPICAL | STEADY |
| Overall sentence complexity | 6 - 53 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 23% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 33% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.9 | TYPICAL | VARIES |
| Variation in sentence lengths | 2 - 14 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 11 | TYPICAL | VARIES |
| Word count of the longest sentence | 14 - 38 | TYPICAL | STEADY |
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