Mary-Pat Hammond's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
5x more ↑ emerging
See example from 03 Dec 2025
Percentage of lines containing at least one emoji
5x more ↑ emerging
Closing paragraph length vs body average
3x more Average character length of hashtags
2x more consistent
Average emoji per line of text
4x more ↑ emerging
Average lines per text block
1.7x more Proportion of hashtags using CamelCase
3x more Does Less Of...
Patterns you use less often - that's part of your style too!
Proportion of blank space
4x less Blank lines per 100 total lines
4x less Number of visual text blocks
3x less Percentage of sentences under 8 words
1.8x less How frequently new paragraphs start
1.8x less Spacing between content-rich lines
1.7x less How often paragraphs contain just one sentence
1.7x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or purely functional emoji five times more often than the average LinkedIn author - and you work them into five times more of your lines too. Not just a smiley face here or there, but a steady, almost mechanical pulse of emoji, like punctuation marks in your flow. The kicker? Your average hashtag is twice as long as most, and your closing paragraphs are three times wordier than your body copy. None of this is accidental - it's your fingerprint.
Why does it work? Those neutral emoji and dense, extended closings signal a meticulous, intentional communicator - someone who closes every loop and doesn’t just drop thoughts mid-stream. Now try briefing a ghostwriter: “I want you to use 5x more neutral emoji, keep your paragraphs tightly packed with barely any blank space, and make your closings three times longer than your main copy.” They’d think you’ve lost it. This isn’t a style guide - it’s your unconscious reflexes at work. Even you couldn’t mimic it on demand.
And you’re posting less than once every ten weeks - barely a blip in the LinkedIn feed. But when you do, your patterns are unmistakable. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Oct 2019 - Dec 2025)
Recent 26 posts since Dec 2023
vs
Earlier 13 posts before Dec 2023
Opening hashtags Declining (62% → 27%)
Less
Emoji usage Started recently (46% in last 2 years, was 0% before)
New
Style patterns based on 39 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
03 Oct 2019 - 03 Dec 2025
0.1 posts/week avg
24/323 active weeks
299 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 18% | HIGH | VARIES |
| Whether CTAs include hashtags | 21% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| CTAs phrased as questions vs statements | 6% | TYPICAL | VARIES |
| Whether CTAs include emoji | 10% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 50% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 48% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 38% | HIGH | VARIES |
| Balance between positive and negative emoji | 26% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.1 - 2.3 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 0.8 | HIGH | VARIES |
| Emoji count relative to sentence count | 29% | HIGH | STEADY |
| Emoji density in the hook section | 2 - 32 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 7% | HIGH | VARIES |
| Emoji used to replace words entirely | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 38% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.1 - 1.3 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.3 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 10% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 74% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 26% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 41% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 15% | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 34% | HIGH | VARIES |
| Whether any emoji are used in the post | 34% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 8% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 7% | TYPICAL | VARIES |
| Emoji density in CTA sections | 0 - 29 | TYPICAL | STEADY |
| Number of different emoji types used | 0.0 - 1.4 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.4 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 53:1 | HIGH | VARIES |
| Count of negative contractions used | 5% | LOW | VARIES |
| Count of positive contractions used | 10% | LOW | VARIES |
| Number of different contraction types | 16% | LOW | VARIES |
| Percentage of words that are contractions | 24% | LOW | VARIES |
| Total number of contractions | 16% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 6% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 18% | LOW | VARIES |
| Variety of different contractions used | 16% | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 31 | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 147 - 240 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 4 - 43 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 9 - 46 | TYPICAL | STEADY |
| Usage of 'by' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 27 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 22 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 25 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 10 - 56 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 7 - 46 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 41% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 40% | HIGH | VARIES |
| Proportion of hashtags in ALL CAPS | 7% | HIGH | VARIES |
| Proportion of hashtags in the opening | 53% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 53% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 18% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 279 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 60% | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 12 | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 29% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 5.7 | TYPICAL | VARIES |
| Whether any hashtags are used | 66% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the hook contains emoji | 21% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 10% | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 183 - 490 | TYPICAL | STEADY |
| Character position where the hook ends | 183 - 490 | TYPICAL | STEADY |
| Hook length relative to total post | 82% | TYPICAL | STEADY |
| Hook lines relative to total lines | 78% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 82% | TYPICAL | STEADY |
| Whether the hook contains a question | 18% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 21% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average characters per line | 64 - 405 | HIGH | STEADY |
| Average lines per text block | 0.3 - 4.1 | HIGH | STEADY |
| Average words per line | 8 - 68 | HIGH | STEADY |
| Ratio of lines starting with numbers | 6% | HIGH | VARIES |
| Variation in block sizes | 72% | HIGH | VARIES |
| Average spacing between blank lines | 21% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 18 | LOW | VARIES |
| Lines containing exactly one sentence | 32% | LOW | VARIES |
| Number of visual text blocks | 0.0 - 2.9 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 3% | LOW | VARIES |
| Proportion of blank space | 5% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 1% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 64% | LOW | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 2% | TYPICAL | VARIES |
| Variation in line lengths | 0 - 450 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | 0.0 - 0.2 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 5% of posts | LOW | VARIES |
| Whether dash/bullet lists are used | 3% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Average items per dash/bullet list | 16% | TYPICAL | VARIES |
| Consistency of numbered list formatting | 3% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 16% | TYPICAL | VARIES |
| Whether numbered lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 24% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.2 | HIGH | VARIES |
| Count of words used only once | 23 - 82 | TYPICAL | STEADY |
| How often three-word phrases repeat | 69% | TYPICAL | VARIES |
| How often two-word phrases repeat | 0.0 - 7.8 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.6 | TYPICAL | VARIES |
| Number of unique words used | 22 - 104 | TYPICAL | STEADY |
| Percentage of words used only once | 86% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 83% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.5 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 5% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 2% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Sentences starting with And, But, Or, So (%) | 60% | LOW | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 37 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has a signature phrase | 32% of posts | HIGH | VARIES |
| Whether the ending includes emoji | 29% of posts | HIGH | VARIES |
| Whether the ending includes hashtags | 66% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 167 - 548 | TYPICAL | STEADY |
| Closing length relative to total post | 85% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.9 | TYPICAL | VARIES |
| Whether the closing has emoji clusters | 3% | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 47% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 10% | TYPICAL | VARIES |
| Whether there's a clear closing section | 74% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 3.2 | HIGH | VARIES |
| Average sentences per paragraph | 1.0 - 5.3 | HIGH | STEADY |
| Average sentences per paragraph | 1.0 - 5.3 | HIGH | STEADY |
| Closing paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive long paragraphs | 26% | HIGH | VARIES |
| How much paragraph length varies | 0.0 - 8.3 | HIGH | VARIES |
| Typical paragraph length (median) | 0.8 - 5.3 | HIGH | STEADY |
| Consecutive short paragraphs | 0.0 - 3.6 | LOW | VARIES |
| How frequently new paragraphs start | 14 - 57 | LOW | STEADY |
| Total number of paragraphs | 0.3 - 4.6 | LOW | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.2 - 6.1 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 48% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 25 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 1 - 29 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 27 - 67 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 28 | TYPICAL | STEADY |
| Total sentence count | 1.7 - 9.8 | TYPICAL | STEADY |
| Total syllables in the post | 26 - 253 | TYPICAL | STEADY |
| Total word count of the post | 14 - 154 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Em dash (—) usage per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-25 per 1k words | LOW | VARIES |
| Exclamation marks per 1000 words | 0-29 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-23 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 44% | LOW | VARIES |
| Question marks per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 5-65 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 36 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Presence of dialogue attribution patterns | 5% | HIGH | VARIES |
| Use of story transitions | 21% | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.7 | LOW | VARIES |
| Whether the post contains quotations | 24% of posts | LOW | VARIES |
| Average length of quoted passages | 0 - 174 | TYPICAL | VARIES |
| Lines using past tense | 54% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.5 | TYPICAL | STEADY |
| Total characters in quoted content | 0 - 174 | TYPICAL | VARIES |
| Whether the post tells a story | 45% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 28% | LOW | VARIES |
| Percentage of sentences under 8 words | 17% | LOW | VARIES |
| Average number of clauses per sentence | 1.4 - 2.5 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 19 | TYPICAL | STEADY |
| Average words per sentence | 10 - 19 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 53% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 15 - 27 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 4 - 14 | TYPICAL | STEADY |
| Overall sentence complexity | 14 - 47 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 19% | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 18 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 2.8 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 12 | TYPICAL | STEADY |
| Word count of shortest sentence | 2 - 12 | TYPICAL | STEADY |
| Word count of the longest sentence | 14 - 38 | TYPICAL | STEADY |
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