HSS Pro Service Marketplace's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
How consistently emoji pair with specific words
46x more signature ↑ increasing
Proportion of emoji that appear multiple times
61x more signature ↑ increasing
How often the same emoji repeats across the post
14x more signature ↑ increasing
Number of emoji in call-to-action lines
10x more signature ↑ increasing
Emoji count relative to sentence count
7x more signature ↑ increasing
Average emoji per line of text
7x more signature ↑ increasing
Count of positive/celebratory emoji
15x more signature ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a blank line after the hook
rarely consistent
Percentage of sentences ending with a question
rarely consistent
Whether the hook contains a question
rarely consistent
Whether the ending is a question
rarely consistent
Use of story transitions
rarely consistent
Usage of 'as' per 1000 words
rarely consistent
CTAs using command verbs (Click, Share, Comment, etc.)
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you pair specific words with the same emoji 46 times more than the average LinkedIn author. Not only that, but when you reach for an emoji, you’re 61 times more likely to use one you’ve already used before. It’s not just flair - it’s an almost algorithmic fingerprint. If someone tried to reverse-engineer your posts from the outside, your emoji choices would give you away instantly.
Why does this work? It makes your messaging unmistakable. Readers start to recognize the rhythm and signature of your posts before they even see your name. Now try briefing this to a ghostwriter: “Use the same emoji, in the same spot, with the same words, almost every time, and make it feel natural.” They’d call you insane - because it’s not a rule, it’s muscle memory. You couldn’t explain it, let alone replicate it on demand.
And you do all this despite barely posting - less than once a week, over more than a decade. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Jun 2014 - May 2025)
Recent 5 posts since Dec 2023
vs
Earlier 13 posts before Dec 2023
Hashtag usage Increasing (8% → 20%)
More
Opening hashtags Increasing (8% → 20%)
More
Emoji usage Increasing (23% → 60%)
More
Style patterns based on 18 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
30 Jun 2014 - 16 May 2025
0 posts/week avg
17/568 active weeks
551 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether CTAs include emoji | 6% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 47% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 17% | HIGH | VARIES |
| Average emoji per line of text | 76% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 0.0 - 3.5 | HIGH | VARIES |
| Balance between positive and negative emoji | 50% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 1.8 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 4.4 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 37 | HIGH | VARIES |
| Emoji count relative to sentence count | 68% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 179 | HIGH | VARIES |
| Emoji density in the hook section | 4 - 52 | HIGH | STEADY |
| Emoji used to replace words entirely | 20% | HIGH | VARIES |
| How consistently emoji pair with specific words | 27% | HIGH | STEADY |
| How often the same emoji repeats across the post | 36% | HIGH | STEADY |
| Largest group of adjacent emoji | 0.0 - 3.0 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.8 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 3.8 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.4 - 1.9 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 50% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 50% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 46% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 3% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 26% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 33% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 2.8 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 2.7 | HIGH | VARIES |
| Whether any emoji are used in the post | 35% of posts | HIGH | VARIES |
| Whether the post starts with an emoji | 33% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji usage in the middle section of the post | 5% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.2 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 22% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 18% | LOW | VARIES |
| Number of different contraction types | 18% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 18% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Percentage of words that are contractions | 68% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 68% | TYPICAL | VARIES |
| Variety of different contractions used | 18% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'for' per 1000 words | 0 - 76 | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0 - 34 | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'as' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 127 - 288 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 39 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 55 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 42 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 72 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 4 - 72 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0 - 32 | TYPICAL | VARIES |
| Variety of function words used | 26% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 3 - 19 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 50% | HIGH | VARIES |
| Proportion of hashtags in the opening | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 50% | HIGH | VARIES |
| Whether the opening line contains a hashtag | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 64% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags placed at the end | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 0.5 | LOW | VARIES |
| Whether any hashtags are used | 12% of posts | LOW | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.1 | HIGH | VARIES |
| Whether the hook contains emoji | 29% of posts | HIGH | VARIES |
| Whether the hook starts with a conjunction | 6% | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Negation words in the hook | 0.0 - 0.3 | LOW | VARIES |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 6% of posts | LOW | VARIES |
| Character count of the hook | 95 - 260 | TYPICAL | STEADY |
| Character position where the hook ends | 95 - 260 | TYPICAL | STEADY |
| Hook length relative to total post | 93% | TYPICAL | STEADY |
| Hook lines relative to total lines | 90% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 93% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average lines per text block | 0.4 - 3.5 | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 4% | HIGH | VARIES |
| Ratio of lines starting with numbers | 3% | HIGH | VARIES |
| Average spacing between blank lines | 12% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 13 | LOW | VARIES |
| Lines containing exactly one sentence | 30% | LOW | VARIES |
| Number of visual text blocks | 0.4 - 1.9 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Proportion of blank space | 2% | LOW | VARIES |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 53% | LOW | VARIES |
| Variation in block sizes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 162 | LOW | VARIES |
| Average characters per line | 73 - 142 | TYPICAL | STEADY |
| Average words per line | 12 - 26 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 10% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 11 - 42 | LOW | STEADY |
| How often three-word phrases repeat | 55% | LOW | VARIES |
| Number of unique words used | 10 - 52 | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 9.5 | TYPICAL | VARIES |
| Length of longest repeated phrase | 100% | TYPICAL | VARIES |
| Percentage of words used only once | 88% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 87% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 0 - 41 | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 6% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 7% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.3 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 39 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 2.5 | HIGH | VARIES |
| Whether the closing has emoji clusters | 12% | HIGH | VARIES |
| Whether the ending includes emoji | 29% of posts | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the ending includes hashtags | 12% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| Character length of the closing | 95 - 253 | TYPICAL | STEADY |
| Closing length relative to total post | 92% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 12% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 35% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 59% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 6% | LOW | VARIES |
| Consecutive short paragraphs | 0.2 - 3.2 | LOW | STEADY |
| How much paragraph length varies | 38% | LOW | STEADY |
| Total number of paragraphs | 0.5 - 3.7 | LOW | STEADY |
| Variation in length changes between paragraphs | 21% | LOW | VARIES |
| Average change in length between paragraphs | 62% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 3.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.1 - 3.2 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 67% | TYPICAL | STEADY |
| How frequently new paragraphs start | 40 - 75 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.4 - 3.3 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 3.2 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of auxiliary/helper verbs | 2% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 5% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 3% | TYPICAL | VARIES |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 9 - 33 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 5 - 17 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 25 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0.6 - 7.8 | LOW | STEADY |
| Percentage of complex words (3+ syllables) | 4 - 18 | LOW | STEADY |
| Total sentence count | 1.7 - 4.5 | LOW | STEADY |
| Total syllables in the post | 13 - 98 | LOW | STEADY |
| Total word count of the post | 7 - 69 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.3 - 1.7 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 53 - 83 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Semicolon usage per 1000 words | 0-9 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-16 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 0-119 per 1k words | TYPICAL | VARIES |
| Ellipsis (...) usage per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-34 per 1k words | TYPICAL | VARIES |
| Parentheses usage per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 44 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 0.6 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Use of story transitions | 0% | LOW | STEADY |
| Whether the post contains quotations | 18% of posts | LOW | VARIES |
| Whether the post tells a story | 18% of posts | LOW | VARIES |
| Lines using past tense | 58% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.1 - 1.6 | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 30% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Percentage of sentences over 20 words | 15% | LOW | VARIES |
| Average number of clauses per sentence | 1.4 - 2.9 | TYPICAL | STEADY |
| Average number of words per sentence | 6 - 19 | TYPICAL | STEADY |
| Average words per sentence | 6 - 19 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 44% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 7 - 27 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 14 | TYPICAL | STEADY |
| Overall sentence complexity | 6 - 54 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 38% | TYPICAL | STEADY |
| Typical sentence length (median) | 5 - 19 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 5.6 | TYPICAL | VARIES |
| Variation in sentence lengths | 0 - 12 | TYPICAL | VARIES |
| Word count of shortest sentence | 3 - 13 | TYPICAL | STEADY |
| Word count of the longest sentence | 7 - 28 | TYPICAL | STEADY |
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