Ilan Missulawin's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Average emoji per line of text
18x more signature
Percentage of lines containing at least one emoji
12x more signature
Number of emoji in call-to-action lines
11x more signature
Emoji used to replace words entirely
14x more signature
Percentage of emoji that are neutral/functional
7x more signature
See example from 09 Jan 2025
Number of emoji in the opening hook
8x more signature
Emoji density in the hook section
25x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether there's a blank line after the hook
rarely consistent
CTAs using command verbs (Click, Share, Comment, etc.)
rarely consistent
Character length of the closing
2x less Variety of function words used
2x less Character count of the hook
2.0x less Character position where the hook ends
2.0x less Word count of the longest sentence
1.9x less Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use 18 times more emoji per line than the average LinkedIn author - and in 12 times more of your lines. Itâs not just the volume, either: youâre 14 times more likely to let an emoji stand in for an actual word, and a staggering 11 times more likely to drop them right into your call-to-action. Youâre not just decorating sentences - youâre speaking emoji as a second language.
Why does this work? It signals approachability, fast readability, and a kind of frictionless friendliness thatâs almost impossible to fake. Now try briefing this to a ghostwriter: "Hey, I need you to use emoji to replace words 14x more than anyone else, but keep it mostly neutral, and almost never use a command verb in your CTA." Theyâd look at you like youâve lost your mind. This isnât a formula - itâs your fingerprint, baked into habits you couldnât replicate on demand.
With fewer than one post per week across nearly a decade, your style is as rare as it is recognizable. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
25 Nov 2015 - 21 Oct 2024
0 posts/week avg
12/466 active weeks
454 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include hashtags | 21% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 4% | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 7% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 50% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 2.0 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 100% | HIGH | VARIES |
| Count of neutral/functional emoji | ~2.0 | HIGH | STEADY |
| Emoji count per 1000 words | 0 - 103 | HIGH | VARIES |
| Emoji count relative to sentence count | 70% | HIGH | STEADY |
| Emoji density in CTA sections | 34 - 329 | HIGH | STEADY |
| Emoji density in the hook section | 34 - 329 | HIGH | STEADY |
| Emoji used to replace words entirely | 50% | HIGH | STEADY |
| Largest group of adjacent emoji | 100% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 1.2 | HIGH | VARIES |
| Number of emoji in call-to-action lines | ~2.0 | HIGH | STEADY |
| Number of emoji in the opening hook | ~2.0 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 100% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 50% | HIGH | VARIES |
| Whether the post starts with an emoji | 50% | HIGH | VARIES |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 1.0 | LOW | VARIES |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 1.0 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Variety of different emoji used (unique/total ratio) | 14% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 14% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 43% | HIGH | VARIES |
| Ratio of negative to positive contractions | 71:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 51% | HIGH | VARIES |
| Count of positive contractions used | 57% | TYPICAL | VARIES |
| Number of different contraction types | 86% | TYPICAL | VARIES |
| Percentage of words that are contractions | 1% | TYPICAL | VARIES |
| Total number of contractions | 100% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 62% | TYPICAL | VARIES |
| Variety of different contractions used | 27% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'on' per 1000 words | 0 - 42 | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-34 per 1k words | HIGH | VARIES |
| Overall grammatical word usage | 40 - 204 | LOW | STEADY |
| Usage of 'and' per 1000 words | 0 - 39 | LOW | VARIES |
| Usage of 'at' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'for' per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-26 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'the' per 1000 words | 0 - 35 | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'with' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Variety of function words used | 16% | LOW | VARIES |
| Usage of 'a' per 1000 words | 0 - 33 | TYPICAL | VARIES |
| Usage of 'as' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 49 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-28 per 1k words | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 55 | TYPICAL | VARIES |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Proportion of all-lowercase hashtags | 67% | HIGH | STEADY |
| Proportion of hashtags in the opening | 75% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 75% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 2.2 | LOW | VARIES |
| Whether any hashtags are used | 29% of posts | LOW | VARIES |
| Average character length of hashtags | 2.4 - 8.3 | TYPICAL | STEADY |
| Hashtag density per 100 words | 0.0 - 6.5 | TYPICAL | VARIES |
| Proportion of hashtags placed at the end | 25% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of 'you/your' in the hook | 4% | HIGH | STEADY |
| Whether the hook contains a question | 36% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Character count of the hook | 32 - 199 | LOW | STEADY |
| Character position where the hook ends | 32 - 199 | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 7% of posts | LOW | VARIES |
| Hook length relative to total post | 92% | TYPICAL | STEADY |
| Hook lines relative to total lines | 92% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Number of emoji in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 92% | TYPICAL | STEADY |
| Whether the hook contains emoji | 14% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 8% | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 7% | HIGH | VARIES |
| Average characters per line | 32 - 125 | LOW | STEADY |
| Average spacing between blank lines | 14% | LOW | VARIES |
| Average words per line | 6 - 20 | LOW | STEADY |
| Blank lines per 100 total lines | 0 - 14 | LOW | VARIES |
| Number of visual text blocks | 0.0 - 4.0 | LOW | VARIES |
| Predictability of line length pattern | Very consistent | LOW | VARIES |
| Proportion of blank space | 3% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Spacing between content-rich lines | 41% | LOW | VARIES |
| Variation in block sizes | 6% | LOW | VARIES |
| Variation in line lengths | 0 - 96 | LOW | VARIES |
| Average lines per text block | 0.4 - 2.6 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 42% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 14% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 7% | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 0 - 44 | LOW | VARIES |
| How often three-word phrases repeat | 6% | LOW | VARIES |
| How often two-word phrases repeat | 89% | LOW | VARIES |
| Length of longest repeated phrase | 36% | LOW | VARIES |
| Number of unique words used | 0 - 59 | LOW | VARIES |
| Percentage of words used only once | 94% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 6% | TYPICAL | STEADY |
| Unique words divided by total words | 94% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.6 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 45% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 41 | HIGH | VARIES |
| Sentences starting with time words (%) | 9% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with adverbs | 0.0-0.3 per post | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.8 per post | TYPICAL | VARIES |
| Count of sentences starting with subordinate clauses | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 45% | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 89% | TYPICAL | VARIES |
| Sentences starting with subordinate clauses (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the closing has emoji clusters | 14% | HIGH | VARIES |
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Character length of the closing | 37 - 189 | LOW | STEADY |
| Whether the closing has a signature phrase | 7% of posts | LOW | VARIES |
| Whether the ending includes hashtags | 29% of posts | LOW | VARIES |
| Closing length relative to total post | 91% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 1.0 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 36% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 14% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 21% | TYPICAL | VARIES |
| Whether there's a clear closing section | 64% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How frequently new paragraphs start | 0 - 401 | HIGH | VARIES |
| Opening paragraph length vs body average | 2% | HIGH | STEADY |
| Consecutive short paragraphs | 0.3 - 2.6 | LOW | STEADY |
| Total number of paragraphs | 0.0 - 4.7 | LOW | VARIES |
| Variation in length changes between paragraphs | 42% | LOW | VARIES |
| Average change in length between paragraphs | 83% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.8 - 2.9 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.9 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 78% | TYPICAL | STEADY |
| Consecutive long paragraphs | 14% | TYPICAL | VARIES |
| How much paragraph length varies | 82% | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.9 - 3.4 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.8 - 2.9 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 9% | HIGH | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | VARIES |
| Percentage of words that are adjectives | 6% | TYPICAL | STEADY |
| Percentage of words that are determiners | 5% | TYPICAL | VARIES |
| Percentage of words that are nouns | 10 - 32 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 7% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 5 - 20 | TYPICAL | STEADY |
| Percentage of words that are verbs | 3 - 22 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0.0 - 8.2 | LOW | VARIES |
| Total sentence count | 0.0 - 7.2 | LOW | VARIES |
| Total syllables in the post | 0 - 124 | LOW | VARIES |
| Total word count of the post | 0 - 91 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.1 - 2.0 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 27 - 104 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 0 - 42 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-348 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 38 | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 10% | HIGH | VARIES |
| Question marks per 1000 words | 0-68 per 1k words | HIGH | VARIES |
| Comma usage per 1000 words | 0-42 per 1k words | LOW | VARIES |
| Em dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (â) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-55 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-65 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 32 | TYPICAL | VARIES |
| Quotation mark usage per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total characters in quoted content | 0 - 789 | HIGH | VARIES |
| Use of story transitions | 18% | HIGH | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 161 | TYPICAL | VARIES |
| Lines using past tense | 34% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.0 - 2.0 | TYPICAL | VARIES |
| Number of quotation blocks | 0.0 - 1.9 | TYPICAL | VARIES |
| Whether the post contains quotations | 29% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 36% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences under 8 words | 59% | HIGH | STEADY |
| Average number of words per sentence | 4 - 13 | LOW | STEADY |
| Average words per sentence | 4 - 13 | LOW | STEADY |
| Length of your longer sentences (80th percentile) | 6 - 20 | LOW | STEADY |
| Length of your shorter sentences (20th percentile) | 1.7 - 8.2 | LOW | STEADY |
| Overall sentence complexity | 4 - 25 | LOW | STEADY |
| Percentage of sentences over 20 words | 7% | LOW | VARIES |
| Typical sentence length (median) | 3 - 13 | LOW | STEADY |
| Variation in clause count across sentences | 41% | LOW | VARIES |
| Variation in sentence lengths | 1.1 - 9.2 | LOW | STEADY |
| Word count of shortest sentence | 1.5 - 6.9 | LOW | STEADY |
| Word count of the longest sentence | 5 - 23 | LOW | STEADY |
| Average number of clauses per sentence | 1.1 - 2.0 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 55% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 41% | TYPICAL | VARIES |
| Parenthetical breaks per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
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