Nada Khalil's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
6x more signature ↑ increasing
See example from 28 Nov 2025
Variety of different emoji used as bullets
27x more signature ↑ increasing
Percentage of lines containing at least one emoji
6x more signature ↑ increasing
Emoji count relative to sentence count
8x more distinctive ↑ increasing
Whether emoji are used as bullet point markers
18x more distinctive ↑ increasing
Number of emoji in call-to-action lines
8x more distinctive ↑ increasing
Count of neutral/functional emoji
8x more distinctive ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the post contains quotations
rarely consistent
Variety of different contractions used
rarely consistent
Number of quotation blocks
rarely consistent
Number of different contraction types
rarely consistent
Percentage of words that are contractions
rarely consistent
Negation words in the hook
rarely consistent
Total number of contractions
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you use neutral or functional emoji 6 times more than the average LinkedIn poster - and you deploy them as bullet points 18 times more than most people. In fact, your posts showcase 27 times the variety in emoji bullets as everyone else, turning what should be simple lists into visual code only you seem to speak.
This works because those emoji aren't just decoration - they're structure, tone, and pacing all at once. Readers pick up on your rhythm before they've even processed your words. Now try briefing a ghostwriter: "Use eight times more emoji per sentence, but make them neutral, and swap your bullet points for icons 18 times as often as anyone else." They'd call you insane. This isn't something you could reverse-engineer if you tried - it's your digital fingerprint, running on autopilot.
And here's the irony - you post less than once a week, yet you've built an unmistakable style. That's what Drumbeat captures: the signals you can't name, but your audience feels. Your voice, your company's message - scaled and unmistakably you.
Style Evolution
How your writing has changed (Feb 2020 - Dec 2025)
Recent 3 posts since Dec 2023
vs
Earlier 9 posts before Dec 2023
Emoji usage Increasing (33% → 67%)
More
Style patterns based on 12 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
05 Feb 2020 - 10 Dec 2025
0 posts/week avg
11/306 active weeks
295 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 17% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 17% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 12% | TYPICAL | VARIES |
| Whether any call-to-action exists | 42% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 83% | HIGH | VARIES |
| Average emoji per line of text | 65% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 60% | HIGH | VARIES |
| Balance between positive and negative emoji | 10% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 7.9 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 0.6 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 55 | HIGH | VARIES |
| Emoji count relative to sentence count | 71% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 268 | HIGH | VARIES |
| Emoji density in the hook section | 15 - 67 | HIGH | STEADY |
| Emoji used to replace words entirely | 13% | HIGH | VARIES |
| How consistently emoji pair with specific words | 8% | HIGH | VARIES |
| How consistently the same emoji is used for bullets | 31% | HIGH | VARIES |
| How often the same emoji repeats across the post | 20% | HIGH | VARIES |
| Largest group of adjacent emoji | 60% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 4.7 | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 2.6 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.6 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 2.9 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.8 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 90% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 10% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 49% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 10% | HIGH | VARIES |
| Proportion of emoji that appear multiple times | 20% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 3.9 | HIGH | VARIES |
| Total number of emoji in the post | 0.0 - 4.8 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 33% | HIGH | VARIES |
| Variety of different emoji used as bullets | 26% | HIGH | VARIES |
| Whether any emoji are used in the post | 42% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 40% | HIGH | VARIES |
| Whether the post starts with an emoji | 40% | HIGH | VARIES |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji usage in the middle section of the post | 4% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Count of positive contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 0% | LOW | STEADY |
| Percentage of words that are contractions | 0% | LOW | STEADY |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 0% | LOW | STEADY |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Usage of positive contractions (it's, I'm, we're) | 0% | LOW | STEADY |
| Variety of different contractions used | 0% | LOW | STEADY |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'of' per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 52 - 270 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 65 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 50 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0 - 29 | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 0 - 49 | TYPICAL | VARIES |
| Usage of 'to' per 1000 words | 0 - 46 | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 26% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 9 - 14 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 20 | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 57% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 8% | HIGH | VARIES |
| Proportion of hashtags in the opening | 49% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 35% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 31% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 555 | HIGH | VARIES |
| Whether the opening line contains a hashtag | 71% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 20% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 4.9 | TYPICAL | VARIES |
| Whether any hashtags are used | 58% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.1 | HIGH | VARIES |
| Whether the hook contains emoji | 33% of posts | HIGH | VARIES |
| Character count of the hook | 44 - 260 | LOW | STEADY |
| Character position where the hook ends | 44 - 260 | LOW | STEADY |
| Negation words in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 17% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Hook length relative to total post | 83% | TYPICAL | STEADY |
| Hook lines relative to total lines | 83% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 83% | TYPICAL | STEADY |
| Whether the hook contains a question | 17% of posts | TYPICAL | VARIES |
| Whether there's a blank line after the hook | 17% | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 4% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 28% | HIGH | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 10% | LOW | VARIES |
| Variation in line lengths | 0 - 188 | LOW | VARIES |
| Average characters per line | 15 - 193 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.3 | TYPICAL | STEADY |
| Average spacing between blank lines | 90% | TYPICAL | VARIES |
| Average words per line | 4 - 28 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 39 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 70% | TYPICAL | STEADY |
| Number of visual text blocks | 0.0 - 7.0 | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
| Proportion of blank space | 17% | TYPICAL | VARIES |
| Ratio of lines starting with punctuation | 3% | TYPICAL | VARIES |
| Spacing between content-rich lines | 80% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 33% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Variety of emoji used as bullets | 2% | HIGH | VARIES |
| Whether emoji bullet lists are used | 8% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Use of inline enumeration | 1% | TYPICAL | VARIES |
| Whether any list structure is used | 8% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 12% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 6.3 | LOW | VARIES |
| Length of longest repeated phrase | 67% | LOW | VARIES |
| Count of words used only once | 0 - 102 | TYPICAL | VARIES |
| Number of unique words used | 0 - 133 | TYPICAL | VARIES |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 89% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-2.0 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 97% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 39 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 2% | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 1% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 49 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.8 | HIGH | VARIES |
| Whether the closing has emoji clusters | 8% | HIGH | VARIES |
| Whether the ending includes emoji | 42% of posts | HIGH | VARIES |
| Whether the ending has a call-to-action | 17% of posts | LOW | VARIES |
| Whether the ending is a question | 8% | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Character length of the closing | 19 - 356 | TYPICAL | STEADY |
| Closing length relative to total post | 83% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 17% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 50% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 58% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| How frequently new paragraphs start | 13 - 222 | HIGH | STEADY |
| Opening paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 8% | LOW | VARIES |
| How much paragraph length varies | 43% | LOW | VARIES |
| Variation in length changes between paragraphs | 33% | LOW | STEADY |
| Average change in length between paragraphs | 55% | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 2.4 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 2.4 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.1 - 4.6 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.8 - 2.7 | TYPICAL | STEADY |
| Total number of paragraphs | 0.0 - 7.0 | TYPICAL | VARIES |
| Typical paragraph length (median) | 0.6 - 2.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 10% | HIGH | VARIES |
| Percentage of auxiliary/helper verbs | 2% | LOW | VARIES |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 7 - 42 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6% | TYPICAL | VARIES |
| Percentage of words that are verbs | 2 - 22 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.3 - 2.1 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 40 | TYPICAL | VARIES |
| How easy the text is to read (higher = easier) | 17 - 91 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 7 - 29 | TYPICAL | STEADY |
| Total sentence count | 0 - 12 | TYPICAL | VARIES |
| Total syllables in the post | 0 - 346 | TYPICAL | VARIES |
| Total word count of the post | 0 - 215 | TYPICAL | VARIES |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Colon usage per 1000 words | 0-116 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 0-131 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-66 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 9% | HIGH | VARIES |
| Comma usage per 1000 words | 0-48 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 0 - 60 | TYPICAL | VARIES |
| Question marks per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Lines using past tense | 24% | LOW | VARIES |
| Number of narrative/story signals | 0.0 - 1.4 | LOW | VARIES |
| Number of quotation blocks | ~0.0 | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Whether the post contains quotations | 0% of posts | LOW | STEADY |
| Whether the post tells a story | 17% of posts | LOW | VARIES |
| Use of story transitions | 12% | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How much sentence length varies (normalized) | 34% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Percentage of sentences over 20 words | 11% | LOW | VARIES |
| Variation in sentence lengths | 0 - 10 | LOW | VARIES |
| Average number of clauses per sentence | 1.5 - 2.5 | TYPICAL | STEADY |
| Average number of words per sentence | 6 - 18 | TYPICAL | STEADY |
| Average words per sentence | 6 - 18 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 68% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 7 - 24 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 3 - 14 | TYPICAL | STEADY |
| Overall sentence complexity | 9 - 44 | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 37% | TYPICAL | VARIES |
| Typical sentence length (median) | 6 - 18 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.1 | TYPICAL | VARIES |
| Word count of shortest sentence | 2 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 0 - 46 | TYPICAL | VARIES |
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