Nick Waple's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of sentences ending with exclamation
4x more See example from 20 Jan 2025
Usage of 'if' per 1000 words
4x more Balance/distribution of different word types
1.1x more consistent
Count of sentences starting with adverbs
4x more Closing paragraph length vs body average
1.7x more Percentage of words that are pronouns
1.3x more consistent
Exclamation marks per 1000 words
2x more See example from 20 Jan 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any hashtags are used
rarely consistent
Whether the ending includes hashtags
rarely consistent
Total number of hashtags
rarely consistent
Whether any emoji are used in the post
rarely consistent
Variety of different emoji used (unique/total ratio)
rarely consistent
Hashtag density per 100 words
rarely consistent
Whether the closing has a signature phrase
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you end your sentences with exclamation points four times more than the average LinkedIn poster. That's not just enthusiasm - it's a signature move, an unexpected jolt at the end of your thoughts that most people would never dare use, let alone at 4x the norm. If anyone ever wondered whether you meant what you wrote, your punctuation answers for you.
This works because it creates an undercurrent of urgency and conviction - every sentence becomes a small rallying cry. Now try briefing this to a ghostwriter. Tell them to end 4x more sentences with exclamations than anyone else, and make it feel natural. They'd think you're joking. You can't fake this - it's not a rule, it's muscle memory. You couldn't force yourself to do it even if you tried.
Posting less than once a week, you make every post count - and these subconscious patterns are the fingerprints your audience recognizes. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
31 Mar 2016 - 20 Jan 2025
0 posts/week avg
12/461 active weeks
449 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 3% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include emoji | 0% of posts | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| Whether any call-to-action exists | 40% of posts | TYPICAL | VARIES |
Emoji Usage 5
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Emoji count per 1000 words | 0% | LOW | STEADY |
| Number of different emoji types used | ~0.0 | LOW | STEADY |
| Total number of emoji in the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 0% | LOW | STEADY |
| Whether any emoji are used in the post | 0% of posts | LOW | STEADY |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 100:1 | HIGH | VARIES |
| Count of positive contractions used | 10% | LOW | VARIES |
| Number of different contraction types | 30% | LOW | VARIES |
| Percentage of words that are contractions | 26% | LOW | VARIES |
| Total number of contractions | 30% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 6% | LOW | VARIES |
| Count of negative contractions used | 20% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 20% | TYPICAL | VARIES |
| Variety of different contractions used | 20% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-24 per 1k words | HIGH | VARIES |
| Usage of 'for' per 1000 words | 0 - 39 | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0 - 31 | HIGH | VARIES |
| Usage of 'of' per 1000 words | 0 - 52 | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 29 | HIGH | VARIES |
| Usage of 'which' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'but' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Usage of 'by' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 164 - 260 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'and' per 1000 words | 0 - 42 | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-27 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 7 - 49 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 12 - 55 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-18 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 40% | TYPICAL | STEADY |
Hashtag Usage 4
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Hashtag density per 100 words | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | ~0.0 | LOW | STEADY |
| Whether any hashtags are used | 0% of posts | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 10% | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 116 - 297 | TYPICAL | STEADY |
| Character position where the hook ends | 116 - 297 | TYPICAL | STEADY |
| Hook length relative to total post | 76% | TYPICAL | STEADY |
| Hook lines relative to total lines | 75% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 76% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 30% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of single-word lines | 3% | HIGH | VARIES |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 13% | LOW | VARIES |
| Variation in line lengths | 0 - 207 | LOW | VARIES |
| Average characters per line | 60 - 181 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.7 | TYPICAL | STEADY |
| Average spacing between blank lines | 95% | TYPICAL | VARIES |
| Average words per line | 13 - 29 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 34 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 53% | TYPICAL | STEADY |
| Number of visual text blocks | 0.0 - 7.0 | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
| Proportion of blank space | 15% | TYPICAL | VARIES |
| Spacing between content-rich lines | 77% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 60% | HIGH | VARIES |
| Count of idiomatic expressions | 0.0 - 0.4 | HIGH | VARIES |
| How often three-word phrases repeat | 57% | LOW | VARIES |
| Count of words used only once | 12 - 81 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 7.3 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.3 | TYPICAL | VARIES |
| Number of unique words used | 11 - 102 | TYPICAL | STEADY |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 85% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.2-1.4 per post | HIGH | STEADY |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 2% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 9% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 54 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 0 - 45 | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with time words | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with time words (%) | 0% | LOW | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 2% | LOW | VARIES |
| Number of emoji in the closing | ~0.0 | LOW | STEADY |
| Whether the closing has a signature phrase | 0% of posts | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 20% of posts | LOW | VARIES |
| Whether the ending includes emoji | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 0% of posts | LOW | STEADY |
| Whether the ending is a question | 0% | LOW | STEADY |
| Character length of the closing | 99 - 318 | TYPICAL | STEADY |
| Closing length relative to total post | 77% | TYPICAL | STEADY |
| Whether there's a clear closing section | 50% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 91% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 36% | LOW | STEADY |
| Variation in length changes between paragraphs | 25% | LOW | STEADY |
| Average change in length between paragraphs | 75% | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.2 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.2 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.0 - 6.2 | TYPICAL | VARIES |
| How frequently new paragraphs start | 34 - 60 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 1.3 - 2.5 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 0.0 - 7.7 | TYPICAL | VARIES |
| Typical paragraph length (median) | 0.9 - 2.2 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 7% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 5% | TYPICAL | STEADY |
| Percentage of words that are determiners | 7% | TYPICAL | STEADY |
| Percentage of words that are nouns | 9 - 23 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 6 - 16 | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.6 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 0 - 19 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 49 - 78 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 18 | TYPICAL | STEADY |
| Total sentence count | 0 - 11 | TYPICAL | VARIES |
| Total syllables in the post | 11 - 213 | TYPICAL | STEADY |
| Total word count of the post | 6 - 144 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 13-70 per 1k words | HIGH | STEADY |
| Mixed punctuation clusters per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 22 - 99 | HIGH | STEADY |
| Percentage of sentences trailing off with ellipsis | 3% | HIGH | VARIES |
| Colon usage per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Percentage of sentences ending with a question | 3% | LOW | VARIES |
| Question marks per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 4-62 per 1k words | TYPICAL | STEADY |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0% | LOW | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 1.0 | LOW | VARIES |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0% | LOW | STEADY |
| Whether the post contains quotations | 20% of posts | LOW | VARIES |
| Lines using past tense | 41% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.0 - 2.2 | TYPICAL | STEADY |
| Use of story transitions | 11% | TYPICAL | VARIES |
| Whether the post tells a story | 40% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 20% | LOW | VARIES |
| Average number of clauses per sentence | 1.4 - 2.9 | TYPICAL | STEADY |
| Average number of words per sentence | 11 - 21 | TYPICAL | STEADY |
| Average words per sentence | 11 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 58% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 48% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 34 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 15 | TYPICAL | STEADY |
| Overall sentence complexity | 15 - 60 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 21% | TYPICAL | VARIES |
| Typical sentence length (median) | 9 - 21 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.0 | TYPICAL | VARIES |
| Variation in sentence lengths | 2 - 16 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 16 - 41 | TYPICAL | STEADY |
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