Nicolas LEVANT's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Proportion of all-lowercase hashtags
4x more signature
Percentage of lines containing at least one emoji
6x more signature
Percentage of emoji that are neutral/functional
5x more signature
See example from 08 Dec 2025
Average character length of hashtags
3x more consistent
Emoji count relative to sentence count
6x more Average lines per text block
1.8x more consistent
Number of emoji in the opening hook
5x more consistent
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether any list structure is used
rarely consistent
ALL CAPS words in the hook
3x less consistent
Number of visual text blocks
3x less How easy the text is to read (higher = easier)
1.6x less Average number of clauses per sentence
1.2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but your posts are absolute emoji outliers - 6 times more of your sentences contain at least one emoji compared to the average LinkedIn poster, and the emoji you choose are 5 times more likely to be neutral or functional. You’re not just sprinkling in smiles - you’re building a language of signals, where emoji stand in for punctuation, tone, and even structure.
That’s not something you can fake. Try briefing a ghostwriter to make sure every sixth sentence drops a neutral emoji, and to keep hashtags 3 times longer than the norm - all in all-lowercase. They’d look at you like you’d lost your mind. This isn’t a checklist. It’s the fingerprint of your subconscious as you write - impossible to script, even if you tried.
Posting just 0.3 times per week, you’re not flooding the feed, but every piece is unmistakably yours. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
09 Jan 2024 - 13 Nov 2025
0.3 posts/week avg
21/97 active weeks
76 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 12% | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 4% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 30% of posts | LOW | VARIES |
| Whether CTAs include emoji | 7% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 20% | HIGH | VARIES |
| Average emoji per line of text | 51% | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 13% | HIGH | VARIES |
| Balance between positive and negative emoji | 20% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 2.6 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 0.6 | HIGH | VARIES |
| Emoji count per 1000 words | 0 - 41 | HIGH | VARIES |
| Emoji count relative to sentence count | 58% | HIGH | STEADY |
| Emoji density in CTA sections | 4 - 69 | HIGH | STEADY |
| Emoji density in the hook section | 12 - 55 | HIGH | STEADY |
| Largest group of adjacent emoji | 13% | HIGH | VARIES |
| Number of different emoji types used | 0.0 - 1.8 | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.5 - 1.4 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.8 - 1.5 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 80% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 20% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 50% | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 55% | HIGH | STEADY |
| Whether any emoji are used in the post | 56% of posts | HIGH | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji used to replace words entirely | 1% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 1% | LOW | VARIES |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | 0.0 - 0.3 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji usage in the middle section of the post | 5% | TYPICAL | VARIES |
| Proportion of emoji appearing in clusters | 2% | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.0 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 41% | HIGH | VARIES |
| Count of negative contractions used | 11% | TYPICAL | VARIES |
| Count of positive contractions used | 37% | TYPICAL | VARIES |
| Number of different contraction types | 44% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 37:1 | TYPICAL | VARIES |
| Total number of contractions | 48% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 80% | TYPICAL | VARIES |
| Variety of different contractions used | 28% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'because' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'by' per 1000 words | 0-24 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0-19 per 1k words | LOW | VARIES |
| Usage of 'to' per 1000 words | 1 - 34 | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'who' per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 126 - 245 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 45 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 7 - 44 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 1 - 32 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 8 - 66 | TYPICAL | STEADY |
| Usage of 'with' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 33% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 8 - 17 | HIGH | STEADY |
| Hashtag density per 100 words | 0 - 19 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 98% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 71% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 19% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 229 | HIGH | VARIES |
| Total number of hashtags | 1.0 - 6.7 | HIGH | STEADY |
| Whether any hashtags are used | 78% of posts | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 1% | LOW | STEADY |
| Proportion of hashtags in the opening | 11% | LOW | VARIES |
| Proportion of hashtags using CamelCase | 1% | LOW | VARIES |
| Whether the opening line contains a hashtag | 19% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.6 | HIGH | VARIES |
| Number of emoji in the hook | 0.0 - 1.2 | HIGH | VARIES |
| Whether the hook contains a question | 41% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 44% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Use of 'you/your' in the hook | 1% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 11% | LOW | VARIES |
| Whether there's a clear opening hook section | 7% of posts | LOW | VARIES |
| Character count of the hook | 138 - 374 | TYPICAL | STEADY |
| Character position where the hook ends | 138 - 374 | TYPICAL | STEADY |
| Hook length relative to total post | 85% | TYPICAL | STEADY |
| Hook lines relative to total lines | 75% | TYPICAL | STEADY |
| Where LinkedIn's 'see more' cuts off | 85% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average lines per text block | 1.2 - 3.3 | HIGH | STEADY |
| Variation in line lengths | 0 - 1190 | HIGH | VARIES |
| Average spacing between blank lines | 22% | LOW | VARIES |
| Blank lines per 100 total lines | 0 - 16 | LOW | VARIES |
| Number of visual text blocks | 0.5 - 2.0 | LOW | STEADY |
| Proportion of blank space | 4% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 1% | LOW | VARIES |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 10% | LOW | VARIES |
| Average characters per line | 64 - 212 | TYPICAL | STEADY |
| Average words per line | 9 - 33 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 61% | TYPICAL | STEADY |
| Percentage of single-word lines | 2% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 12% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Spacing between content-rich lines | 96% | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 36% | LOW | VARIES |
| How often two-word phrases repeat | 0.0 - 6.4 | LOW | VARIES |
| Length of longest repeated phrase | 82% | LOW | VARIES |
| Count of words used only once | 20 - 53 | TYPICAL | STEADY |
| Number of unique words used | 22 - 62 | TYPICAL | STEADY |
| Percentage of words used only once | 89% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 88% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.8 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 6% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 0 - 27 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Count of sentences starting with pronouns | 0.0-1.5 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 4% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 43 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 1.1 | HIGH | VARIES |
| Whether the ending includes emoji | 52% of posts | HIGH | STEADY |
| Whether the ending includes hashtags | 78% of posts | HIGH | STEADY |
| Whether the ending is a question | 48% | HIGH | VARIES |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Character length of the closing | 130 - 472 | TYPICAL | STEADY |
| Closing length relative to total post | 94% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 11% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 22% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 56% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 3.6 | HIGH | VARIES |
| How much paragraph length varies | 0 - 14 | HIGH | VARIES |
| Opening paragraph length vs body average | 2% | HIGH | VARIES |
| Total number of paragraphs | 1.4 - 3.5 | LOW | STEADY |
| Average sentences per paragraph | 0.8 - 3.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 3.1 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 78% | TYPICAL | STEADY |
| Consecutive long paragraphs | 11% | TYPICAL | VARIES |
| Consecutive short paragraphs | 0.8 - 3.3 | TYPICAL | STEADY |
| How frequently new paragraphs start | 5 - 121 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.6 - 4.8 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 3.1 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 67% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 7% | HIGH | VARIES |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 17 - 37 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 10% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 14 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How easy the text is to read (higher = easier) | 5 - 65 | LOW | STEADY |
| Total sentence count | 1.3 - 6.1 | LOW | STEADY |
| Total syllables in the post | 44 - 133 | LOW | STEADY |
| Total word count of the post | 22 - 76 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 2.2 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 17 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 14 - 34 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Comma usage per 1000 words | 23-96 per 1k words | HIGH | STEADY |
| Ellipsis (...) usage per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-17 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with a question | 0 - 35 | HIGH | VARIES |
| Question marks per 1000 words | 0-32 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 0-18 per 1k words | LOW | VARIES |
| Hyphen usage per 1000 words | 0-10 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with exclamation | 8% | LOW | VARIES |
| Quotation mark usage per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 1% | TYPICAL | VARIES |
| Semicolon usage per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Average length of quoted passages | 0 - 140 | TYPICAL | VARIES |
| Lines using past tense | 32% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.3 - 1.9 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 0.9 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 140 | TYPICAL | VARIES |
| Use of story transitions | 6% | TYPICAL | VARIES |
| Whether the post contains quotations | 37% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 33% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 0-24 per 1k words | HIGH | VARIES |
| Variation in clause count across sentences | 91% | LOW | VARIES |
| Average number of clauses per sentence | 1.3 - 2.3 | TYPICAL | STEADY |
| Average number of words per sentence | 9 - 21 | TYPICAL | STEADY |
| Average words per sentence | 9 - 21 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 58% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 56% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 14 - 31 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1 - 17 | TYPICAL | STEADY |
| Overall sentence complexity | 12 - 45 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 30% | TYPICAL | VARIES |
| Percentage of sentences under 8 words | 24% | TYPICAL | STEADY |
| Typical sentence length (median) | 7 - 21 | TYPICAL | STEADY |
| Variation in sentence lengths | 3 - 13 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 16 | TYPICAL | STEADY |
| Word count of the longest sentence | 15 - 35 | TYPICAL | STEADY |
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