Kyle Jepson's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are neutral/functional
5x more consistent ↑ emerging
See example from 09 Dec 2025
Percentage of lines containing at least one emoji
4x more consistent ↑ emerging
Percentage of emoji that are 'corpspeak' type
20x more distinctive ↑ emerging
Overall grammatical word usage
1.4x more consistent
Whether there's a blank line after the hook
4x more Variety of different contractions used
3x more Sentences starting with pronouns (I, You, We, They) (%)
3x more consistent
See example from 02 Nov 2025
Does Less Of...
Patterns you use less often - that's part of your style too!
ALL CAPS words in the closing
9x less consistent
Use of 'you/your' in the hook
5x less consistent
Typical paragraph length (median)
1.7x less consistent
Average sentences per paragraph
1.6x less consistent
Average sentences per paragraph
1.6x less consistent
Ratio of meaningful words to grammatical words
1.5x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you drop a neutral or functional emoji in your lines 4 times more often than the average LinkedIn poster - and 20 times more of your emoji are pure "corpspeak" than anyone else. That's not just a sprinkle for flavor. It's a deliberate code-switch: you use emoji less as emotional cues and more as punctuation, structure, or sly signals to the in-crowd.
Why does it work? Because every post instantly feels like an inside memo - brisk, professional, and just self-aware enough to make followers lean in. Now try handing that to a ghostwriter: "Hey, can you make 80% of my emoji feel like they're from a quarterly earnings report, but still somehow human?" They'd think you were insane. This isn't a checklist - it's muscle memory you don't even know you have.
And you do it all while posting less than once a week. That's exactly what Drumbeat captures - the invisible fingerprints that make your voice yours, not a template. Your company's message, in each team member's authentic rhythm, at scale.
Style Evolution
How your writing has changed (Jan 2014 - Jun 2025)
Recent 4 posts since Dec 2023
vs
Earlier 6 posts before Dec 2023
Hashtag usage Stopped (was 33%, now rarely)
Stopped
Emoji usage Started recently (50% in last 2 years, was 0% before)
New
Style patterns based on 10 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
02 Jan 2014 - 14 Jun 2025
0 posts/week avg
10/598 active weeks
588 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 10% | HIGH | VARIES |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| CTAs phrased as questions vs statements | 7% | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 8% | TYPICAL | VARIES |
| Whether CTAs include emoji | 10% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 50% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 30% | HIGH | STEADY |
| Balance between positive and negative emoji | 25% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.6 - 3.4 | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.0 - 1.2 | HIGH | VARIES |
| Emoji count relative to sentence count | 29% | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 52 | HIGH | VARIES |
| Emoji used to replace words entirely | 16% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.2 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.0 - 1.2 | HIGH | VARIES |
| Percentage of emoji that are 'corpspeak' type | 0 - 40 | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 75% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 25% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 30% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 3% | LOW | VARIES |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| How often the same emoji repeats across the post | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total count of repeated emoji across the post | ~0.0 | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji density in CTA sections | 0 - 36 | TYPICAL | VARIES |
| Emoji density in the hook section | 7% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.6 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 20% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 20% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 40% | HIGH | VARIES |
| Count of positive contractions used | 0.3 - 2.1 | HIGH | STEADY |
| Number of different contraction types | 0.2 - 2.8 | HIGH | STEADY |
| Percentage of words that are contractions | 2% | HIGH | STEADY |
| Total number of contractions | 0.3 - 2.9 | HIGH | STEADY |
| Usage of negative contractions (don't, won't, can't) | 42% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | STEADY |
| Variety of different contractions used | 75% | HIGH | STEADY |
| Ratio of negative to positive contractions | 1:4 | LOW | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'for' per 1000 words | 8 - 32 | HIGH | STEADY |
| Usage of 'that' per 1000 words | 5 - 27 | HIGH | STEADY |
| Usage of 'the' per 1000 words | 26 - 69 | HIGH | STEADY |
| Usage of 'to' per 1000 words | 22 - 67 | HIGH | STEADY |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'which' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Overall grammatical word usage | 206 - 316 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 9 - 35 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 12 - 43 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 1 - 33 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 4 - 39 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 2 - 18 | TYPICAL | STEADY |
| Variety of function words used | 53% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 15 - 15 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 100% | HIGH | STEADY |
| Proportion of hashtags placed at the end | 50% | HIGH | VARIES |
| Proportion of hashtags woven into the text | 50% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 416 | HIGH | VARIES |
| Hashtag density per 100 words | 95% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.6 | LOW | VARIES |
| Whether any hashtags are used | 20% of posts | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether there's a blank line after the hook | 70% | HIGH | STEADY |
| ALL CAPS words in the hook | 1% | LOW | STEADY |
| Number of emoji in the hook | ~0.0 | LOW | STEADY |
| Use of 'you/your' in the hook | 0% | LOW | STEADY |
| Whether the hook contains emoji | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 228 - 322 | TYPICAL | STEADY |
| Character position where the hook ends | 228 - 322 | TYPICAL | STEADY |
| Hook length relative to total post | 60% | TYPICAL | STEADY |
| Hook lines relative to total lines | 52% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.8 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 60% | TYPICAL | STEADY |
| Whether the hook contains a question | 20% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 30% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 1.2 - 2.6 | HIGH | STEADY |
| Blank lines per 100 total lines | 25 - 52 | HIGH | STEADY |
| Predictability of line length pattern | Very consistent | HIGH | STEADY |
| Proportion of blank space | 38% | HIGH | STEADY |
| Ratio of lines starting with punctuation | 4% | HIGH | VARIES |
| Spacing between content-rich lines | 1.1 - 2.4 | HIGH | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 13% | LOW | VARIES |
| Variation in line lengths | 24 - 158 | LOW | STEADY |
| Average characters per line | 61 - 176 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.2 | TYPICAL | STEADY |
| Average words per line | 11 - 31 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 75% | TYPICAL | STEADY |
| Number of visual text blocks | 2.6 - 6.6 | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 30% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Whether dash/bullet lists are used | 10% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 10% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 29% | LOW | VARIES |
| Count of words used only once | 38 - 75 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 7.3 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.4 - 2.8 | TYPICAL | STEADY |
| Number of unique words used | 45 - 92 | TYPICAL | STEADY |
| Percentage of words used only once | 83% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 3% | TYPICAL | STEADY |
| Unique words divided by total words | 78% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-0.6 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.8-2.8 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.2 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 1% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 22 - 49 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 9% | HIGH | VARIES |
| Sentences starting with time words (%) | 3% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with There is/It is | ~0.0 per post | LOW | STEADY |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 0% | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 0% | LOW | STEADY |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 60% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 20% of posts | LOW | VARIES |
| Whether the ending is a question | 10% | LOW | VARIES |
| Character length of the closing | 198 - 383 | TYPICAL | STEADY |
| Closing length relative to total post | 65% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 20% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 10% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 80% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Average change in length between paragraphs | 40% | LOW | VARIES |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Average sentences per paragraph | 1.0 - 1.7 | LOW | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 29% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.0 - 2.4 | LOW | STEADY |
| Typical paragraph length (median) | 0.8 - 1.5 | LOW | STEADY |
| Variation in length changes between paragraphs | 24% | LOW | VARIES |
| Consecutive short paragraphs | 2.4 - 5.4 | TYPICAL | STEADY |
| How frequently new paragraphs start | 33 - 69 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 93% | TYPICAL | STEADY |
| Total number of paragraphs | 2.6 - 6.6 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 6% | HIGH | STEADY |
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are determiners | 9% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 22 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 16 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.6 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 7 - 15 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 49 - 74 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 9 - 18 | TYPICAL | STEADY |
| Total sentence count | 2.9 - 7.5 | TYPICAL | STEADY |
| Total syllables in the post | 86 - 180 | TYPICAL | STEADY |
| Total word count of the post | 55 - 126 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Em dash (—) usage per 1000 words | 0-8 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-8 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-15 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Exclamation marks per 1000 words | 2-17 per 1k words | LOW | STEADY |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Quotation mark usage per 1000 words | 0-7 per 1k words | LOW | VARIES |
| Comma usage per 1000 words | 24-55 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 1-27 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 4 - 28 | TYPICAL | STEADY |
| Question marks per 1000 words | 0-17 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of quotation blocks | 0.4 - 1.8 | HIGH | STEADY |
| Whether the post contains quotations | 80% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 72 | LOW | VARIES |
| Average length of quoted passages | 0 - 69 | TYPICAL | VARIES |
| Lines using past tense | 46% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.9 - 2.7 | TYPICAL | STEADY |
| Use of story transitions | 14% | TYPICAL | VARIES |
| Whether the post tells a story | 50% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| How often paragraphs contain just one sentence | 74% | HIGH | STEADY |
| Percentage of sentences over 20 words | 46% | HIGH | STEADY |
| Percentage of sentences under 8 words | 13% | LOW | VARIES |
| Average number of clauses per sentence | 1.9 - 3.2 | TYPICAL | STEADY |
| Average number of words per sentence | 14 - 23 | TYPICAL | STEADY |
| Average words per sentence | 14 - 23 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 47% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 22 - 32 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 5 - 18 | TYPICAL | STEADY |
| Overall sentence complexity | 25 - 76 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-15 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 13 - 24 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.1 | TYPICAL | VARIES |
| Variation in sentence lengths | 4 - 12 | TYPICAL | STEADY |
| Word count of shortest sentence | 1 - 17 | TYPICAL | STEADY |
| Word count of the longest sentence | 24 - 34 | TYPICAL | STEADY |
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