Pippa Danzelman's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Number of emoji in the opening hook
14x more signature
Average emoji per line of text
11x more signature
Number of emoji in the hook
12x more signature
Percentage of lines containing at least one emoji
8x more signature
Whether the hook contains emoji
7x more signature
Number of emoji in call-to-action lines
11x more signature
Number of emoji in the closing
10x more signature
Does Less Of...
Patterns you use less often - that's part of your style too!
No features significantly below average
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you pack 14 times more emoji into your opening hook than the average LinkedIn poster. That’s not just a preference - it’s a full-blown signature. In fact, 8 times more of your lines contain at least one emoji, turning every scroll through your feed into a technicolor parade before anyone’s even processed a word.
Here’s why it works: the emoji barrage isn’t just decoration - it’s a signal flare. It tells your audience, instantly, that something different is happening here. It breaks up the white noise of LinkedIn. But now try briefing this to a ghostwriter. Tell them to inject 11 times more emoji per line, and have the hook 12x more emoji-dense than average, without making it feel forced or awkward. They’d stare at you like you’d lost it - because this isn’t a formula, it’s muscle memory. You couldn’t reverse-engineer it if you tried.
You post less than once a week, but when you do, your style is unmistakable. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
22 Jan 2024 - 25 Nov 2025
0.5 posts/week avg
33/97 active weeks
64 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average position of CTAs in the post | Upper half | HIGH | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 18% | HIGH | VARIES |
| Whether CTAs include emoji | 34% of posts | HIGH | VARIES |
| Whether CTAs include hashtags | 2% of posts | LOW | VARIES |
| CTAs phrased as questions vs statements | 5% | TYPICAL | VARIES |
| Whether CTAs are concentrated at the end of the post | 4% | TYPICAL | VARIES |
| Whether any call-to-action exists | 75% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 59% | HIGH | VARIES |
| Average emoji per line of text | 0.3 - 2.1 | HIGH | STEADY |
| Average number of emoji appearing together in clusters | 0.0 - 2.2 | HIGH | VARIES |
| Balance between positive and negative emoji | 30% | HIGH | STEADY |
| Count of negative/warning emoji | 0.0 - 0.2 | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 7.8 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 2.3 | HIGH | STEADY |
| Emoji count per 1000 words | 6 - 91 | HIGH | STEADY |
| Emoji count relative to sentence count | 62% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 143 | HIGH | VARIES |
| Emoji density in the hook section | 18 - 90 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 0 - 46 | HIGH | VARIES |
| Emoji used to replace words entirely | 36% | HIGH | STEADY |
| How consistently emoji pair with specific words | 3% | HIGH | VARIES |
| How often the same emoji repeats across the post | 9% | HIGH | VARIES |
| Largest group of adjacent emoji | 0.0 - 2.4 | HIGH | VARIES |
| Number of different emoji types used | 0.9 - 6.2 | HIGH | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 2.4 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 4.5 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.9 - 6.0 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 4% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 70% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 30% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 61% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 0% | HIGH | STEADY |
| Proportion of emoji appearing in clusters | 30% | HIGH | VARIES |
| Total count of repeated emoji across the post | 0.0 - 3.5 | HIGH | VARIES |
| Total number of emoji in the post | 0.2 - 8.6 | HIGH | STEADY |
| Variety of different emoji used (unique/total ratio) | 80% | HIGH | STEADY |
| Whether any emoji are used in the post | 89% of posts | HIGH | STEADY |
| Whether the post starts with an emoji | 20% | HIGH | VARIES |
| Variety of different emoji used as bullets | 1% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| How consistently the same emoji is used for bullets | 3% | TYPICAL | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 0.7 | TYPICAL | VARIES |
| Percentage of emoji that are negative/warning | 0% | TYPICAL | STEADY |
| Proportion of emoji that appear multiple times | 1% | TYPICAL | STEADY |
| Whether emoji are used as bullet point markers | 3% | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 25% | HIGH | VARIES |
| Number of different contraction types | 93% | HIGH | VARIES |
| Percentage of words that are contractions | 1% | HIGH | VARIES |
| Ratio of negative to positive contractions | 46:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 32% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 1% | HIGH | VARIES |
| Variety of different contractions used | 50% | HIGH | STEADY |
| Count of positive contractions used | 77% | TYPICAL | VARIES |
| Total number of contractions | 0.0 - 2.3 | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'so' per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 24 | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'if' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 127 - 242 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 4 - 35 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 10 - 48 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-8 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 1 - 27 | TYPICAL | STEADY |
| Usage of 'of' per 1000 words | 1 - 25 | TYPICAL | STEADY |
| Usage of 'on' per 1000 words | 0-13 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 9 - 54 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 9 - 38 | TYPICAL | STEADY |
| Usage of 'who' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 45% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 7 - 16 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 53% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 69% | HIGH | STEADY |
| Proportion of hashtags woven into the text | 33% | HIGH | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 323 | HIGH | VARIES |
| Hashtag density per 100 words | 60% | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.9 | LOW | VARIES |
| Whether any hashtags are used | 20% of posts | LOW | VARIES |
| Proportion of all-lowercase hashtags | 19% | TYPICAL | VARIES |
| Proportion of hashtags in the opening | 14% | TYPICAL | VARIES |
| Whether the opening line contains a hashtag | 22% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Negation words in the hook | 0.0 - 1.3 | HIGH | VARIES |
| Number of emoji in the hook | 0.3 - 4.4 | HIGH | STEADY |
| Whether the hook contains a question | 27% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 82% of posts | HIGH | STEADY |
| ALL CAPS words in the hook | 2% | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 178 - 381 | TYPICAL | STEADY |
| Character position where the hook ends | 178 - 381 | TYPICAL | STEADY |
| Hook length relative to total post | 58% | TYPICAL | STEADY |
| Hook lines relative to total lines | 51% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 58% | TYPICAL | STEADY |
| Whether there's a blank line after the hook | 27% | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 43% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of lines starting with numbers | 3% | HIGH | VARIES |
| Ratio of lines starting with punctuation | 10% | HIGH | VARIES |
| Variation in block sizes | 78% | HIGH | VARIES |
| Lines containing exactly one sentence | 31% | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 2% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Average characters per line | 78 - 204 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.9 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.3 - 2.8 | TYPICAL | STEADY |
| Average words per line | 13 - 34 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 18 - 44 | TYPICAL | STEADY |
| Number of visual text blocks | 1.5 - 5.5 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 9% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 31% | TYPICAL | STEADY |
| Spacing between content-rich lines | 1.1 - 2.1 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 627 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per dash/bullet list | 68% | HIGH | VARIES |
| Number of dash/bullet list sections | 0.0 - 0.5 | HIGH | VARIES |
| Whether any list structure is used | 20% of posts | HIGH | VARIES |
| Whether dash/bullet lists are used | 16% of posts | HIGH | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Consistency of numbered list formatting | 4% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 18% | TYPICAL | VARIES |
| Number of numbered list sections | 0.0 - 0.3 | TYPICAL | VARIES |
| Whether numbered lists are used | 4% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 62% | LOW | VARIES |
| Count of words used only once | 29 - 100 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 6.3 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 3.0 | TYPICAL | VARIES |
| Number of unique words used | 32 - 124 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 81% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with adverbs | 0.0-1.9 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-1.4 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.3-2.2 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-1.1 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 7% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 3% | HIGH | VARIES |
| Sentences starting with time words (%) | 1% | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 10% | LOW | VARIES |
| Sentences starting with -ing verbs (%) | 1% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.2 per post | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 4 - 27 | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the closing | 0.0 - 5.0 | HIGH | VARIES |
| Whether the closing has emoji clusters | 30% | HIGH | VARIES |
| Whether the ending includes emoji | 68% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the ending includes hashtags | 16% of posts | LOW | VARIES |
| Character length of the closing | 170 - 584 | TYPICAL | STEADY |
| Closing length relative to total post | 72% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 23% of posts | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 43% of posts | TYPICAL | VARIES |
| Whether the ending is a question | 20% | TYPICAL | VARIES |
| Whether there's a clear closing section | 93% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.2 - 4.4 | HIGH | STEADY |
| Average sentences per paragraph | 1.9 - 4.4 | HIGH | STEADY |
| Average sentences per paragraph | 1.9 - 4.4 | HIGH | STEADY |
| Closing paragraph length vs body average | 92% | HIGH | VARIES |
| Consecutive long paragraphs | 41% | HIGH | VARIES |
| How much paragraph length varies | 0 - 16 | HIGH | VARIES |
| Length of your longer paragraphs (80th percentile) | 2.6 - 6.8 | HIGH | STEADY |
| Opening paragraph length vs body average | 2% | HIGH | VARIES |
| Typical paragraph length (median) | 1.6 - 4.2 | HIGH | STEADY |
| Variation in length changes between paragraphs | 0.0 - 4.7 | HIGH | VARIES |
| Consecutive short paragraphs | 0.1 - 2.9 | LOW | STEADY |
| How frequently new paragraphs start | 22 - 58 | LOW | STEADY |
| Total number of paragraphs | 1.6 - 5.4 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 15 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 8% | TYPICAL | STEADY |
| Percentage of words that are verbs | 7 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 28 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 51 - 76 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 10 - 19 | TYPICAL | STEADY |
| Total sentence count | 4 - 14 | TYPICAL | STEADY |
| Total syllables in the post | 41 - 281 | TYPICAL | STEADY |
| Total word count of the post | 29 - 177 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ellipsis (...) usage per 1000 words | 0-22 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-10 per 1k words | HIGH | VARIES |
| En dash (–) usage per 1000 words | 0-6 per 1k words | HIGH | VARIES |
| Exclamation marks per 1000 words | 1-77 per 1k words | HIGH | STEADY |
| Mixed punctuation clusters per 1000 words | 0-4 per 1k words | HIGH | VARIES |
| Multiple exclamation marks per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Parentheses usage per 1000 words | 0-28 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 8% | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Semicolon usage per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-38 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 5-77 per 1k words | TYPICAL | STEADY |
| Hyphen usage per 1000 words | 0-40 per 1k words | TYPICAL | VARIES |
| Multiple question marks per 1000 words | 0-1 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 6% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 7 - 41 | TYPICAL | STEADY |
| Question marks per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 228 | HIGH | VARIES |
| Total characters in quoted content | 0 - 236 | HIGH | VARIES |
| Whether the post contains quotations | 66% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Lines using past tense | 40% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.5 | TYPICAL | STEADY |
| Number of quotation blocks | 0.1 - 1.5 | TYPICAL | STEADY |
| Use of story transitions | 8% | TYPICAL | VARIES |
| Whether the post tells a story | 55% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Parenthetical breaks per 1000 words | 1 - 32 | HIGH | STEADY |
| How often paragraphs contain just one sentence | 22% | LOW | VARIES |
| Word count of shortest sentence | 0.2 - 6.7 | LOW | STEADY |
| Average number of clauses per sentence | 1.4 - 2.4 | TYPICAL | STEADY |
| Average number of words per sentence | 7 - 18 | TYPICAL | STEADY |
| Average words per sentence | 7 - 18 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 74% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 9 - 33 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 1.6 - 9.4 | TYPICAL | STEADY |
| Overall sentence complexity | 6 - 47 | TYPICAL | STEADY |
| Percentage of sentences over 20 words | 16% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 41% | TYPICAL | STEADY |
| Typical sentence length (median) | 6 - 15 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.9 | TYPICAL | VARIES |
| Variation in sentence lengths | 1 - 19 | TYPICAL | STEADY |
| Word count of the longest sentence | 3 - 60 | TYPICAL | STEADY |
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