Sergio Iacobucci's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
How often the same emoji repeats across the post
21x more signature ↑ emerging
Percentage of emoji that are neutral/functional
7x more signature ↑ emerging
See example from 11 Sep 2025
Number of emoji in the opening hook
11x more signature ↑ emerging
Total count of repeated emoji across the post
18x more signature ↑ emerging
Count of neutral/functional emoji
9x more signature ↑ emerging
Percentage of lines containing at least one emoji
7x more signature ↑ emerging
Emoji usage in the middle section of the post
13x more signature ↑ emerging
Does Less Of...
Patterns you use less often - that's part of your style too!
Whether the ending has a call-to-action
rarely consistent
Whether there's a blank line after the hook
rarely consistent
Percentage of sentences ending with a question
rarely consistent
Whether the hook contains a question
rarely consistent
Whether the ending is a question
rarely consistent
Consecutive long paragraphs
rarely consistent
Usage of 'if' per 1000 words
rarely consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you repeat the same emoji across your posts 21 times more than the average LinkedIn writer. Not just a little more - exponentially more. In fact, your opening hooks alone use 11 times more emoji than most, and they're almost always neutral or functional, not expressive. It's like you've built your own visual code, layering meaning with symbols most people overlook.
Why does this work? Readers instantly recognize your posts in the feed, even before they see your name. The repetition becomes a signature - a subconscious anchor that says "this is Sergio." Now try briefing this to a ghostwriter: "Hey, make sure you use 18 times more repeated emoji, but keep them neutral, and stack them in the hook." They’d think you were out of your mind. You couldn’t even replicate it yourself if you tried - it’s pure instinct.
You post less than once a week, but when you do, your style sends a signal louder than quantity ever could. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's message, in each team member's authentic voice, at scale.
Style Evolution
How your writing has changed (Apr 2014 - Mar 2025)
Recent 3 posts since Dec 2023
vs
Earlier 9 posts before Dec 2023
Hashtag usage Started recently (33% in last 2 years, was 0% before)
New
Emoji usage Started recently (67% in last 2 years, was 0% before)
New
Style patterns based on 12 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
07 Apr 2014 - 06 Mar 2025
0 posts/week avg
11/570 active weeks
559 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 16% | HIGH | VARIES |
| Whether CTAs include emoji | 22% of posts | HIGH | VARIES |
| Average position of CTAs in the post | Near top | LOW | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 44% of posts | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 0.0 - 4.0 | HIGH | VARIES |
| Average emoji per line of text | 60% | HIGH | STEADY |
| Count of neutral/functional emoji | 3.8 - 5.2 | HIGH | STEADY |
| Emoji count relative to sentence count | 80% | HIGH | STEADY |
| Emoji density in the hook section | 33 - 72 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 15 - 78 | HIGH | STEADY |
| Emoji used to replace words entirely | 12% | HIGH | VARIES |
| How often the same emoji repeats across the post | 55% | HIGH | STEADY |
| Number of emoji in the opening hook | 1.8 - 3.2 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 100% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 60% | HIGH | STEADY |
| Total count of repeated emoji across the post | 1.8 - 3.2 | HIGH | STEADY |
| Total number of emoji in the post | 0.0 - 3.0 | HIGH | VARIES |
| Whether the post starts with an emoji | 50% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Balance between positive and negative emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Count of positive/celebratory emoji | ~0.0 | LOW | STEADY |
| Emoji density in CTA sections | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Number of emoji in call-to-action lines | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of emoji that are positive/celebratory | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used (unique/total ratio) | 10% | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 10% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.3 | TYPICAL | VARIES |
| Whether any emoji are used in the post | 22% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 111:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 39% | HIGH | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 40% | LOW | VARIES |
| Count of negative contractions used | 22% | TYPICAL | VARIES |
| Count of positive contractions used | 56% | TYPICAL | VARIES |
| Number of different contraction types | 78% | TYPICAL | VARIES |
| Percentage of words that are contractions | 79% | TYPICAL | VARIES |
| Total number of contractions | 78% | TYPICAL | VARIES |
| Variety of different contractions used | 33% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-31 per 1k words | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0 - 31 | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 31 | HIGH | VARIES |
| Usage of 'to' per 1000 words | 18 - 75 | HIGH | STEADY |
| Usage of 'which' per 1000 words | 0-5 per 1k words | HIGH | VARIES |
| Usage of 'who' per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Usage of 'with' per 1000 words | 0 - 36 | HIGH | VARIES |
| Usage of 'a' per 1000 words | 0 - 32 | LOW | VARIES |
| Usage of 'but' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'if' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'of' per 1000 words | 0-22 per 1k words | LOW | VARIES |
| Usage of 'so' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'the' per 1000 words | 0 - 34 | LOW | VARIES |
| Overall grammatical word usage | 104 - 272 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 0 - 43 | TYPICAL | VARIES |
| Usage of 'because' per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0 - 41 | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0 - 36 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-26 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 27% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 14 | HIGH | STEADY |
| Proportion of hashtags placed at the end | 100% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 100% | HIGH | STEADY |
| Hashtag density per 100 words | 51% | LOW | VARIES |
| Proportion of all-lowercase hashtags | 0% | LOW | STEADY |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags in the opening | 0% | LOW | STEADY |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Total number of hashtags | 0.0 - 1.3 | LOW | VARIES |
| Whether any hashtags are used | 11% of posts | LOW | VARIES |
| Whether the opening line contains a hashtag | 0% | LOW | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.3 | HIGH | VARIES |
| Whether the hook contains emoji | 22% of posts | HIGH | VARIES |
| Character count of the hook | 94 - 210 | LOW | STEADY |
| Character position where the hook ends | 94 - 210 | LOW | STEADY |
| Negation words in the hook | 0.0 - 0.4 | LOW | VARIES |
| Whether the hook contains a question | 0% of posts | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a blank line after the hook | 0% | LOW | STEADY |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Hook length relative to total post | 85% | TYPICAL | STEADY |
| Hook lines relative to total lines | 85% | TYPICAL | STEADY |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 85% | TYPICAL | STEADY |
| Whether there's a clear opening hook section | 22% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 50% | LOW | VARIES |
| Number of visual text blocks | 0.1 - 4.8 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 7% | LOW | VARIES |
| Variation in line lengths | 0 - 110 | LOW | VARIES |
| Average characters per line | 56 - 146 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.5 | TYPICAL | STEADY |
| Average words per line | 9 - 26 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 37 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 67% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 17% | TYPICAL | VARIES |
| Spacing between content-rich lines | 97% | TYPICAL | STEADY |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 33% | HIGH | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.4 | HIGH | VARIES |
| Variety of emoji used as bullets | 4% | HIGH | VARIES |
| Whether emoji bullet lists are used | 11% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 11% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| Count of words used only once | 3 - 60 | LOW | STEADY |
| How often three-word phrases repeat | 0% | LOW | STEADY |
| How often two-word phrases repeat | 0.0 - 6.9 | LOW | VARIES |
| Length of longest repeated phrase | 67% | LOW | VARIES |
| Number of unique words used | 0 - 76 | LOW | VARIES |
| Percentage of words used only once | 91% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 90% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-3.4 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.4 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 70 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 58% | HIGH | VARIES |
| Sentences starting with time words (%) | 4% | HIGH | VARIES |
| Count of sentences starting with conjunctions | ~0.0 per post | LOW | STEADY |
| Sentences starting with -ing verbs (%) | 58% | LOW | VARIES |
| Sentences starting with And, But, Or, So (%) | 0% | LOW | STEADY |
| Sentences starting with adverbs (%) | 58% | LOW | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with adverbs | 0.0-0.4 per post | TYPICAL | VARIES |
| Count of sentences starting with discourse markers | ~0.0 per post | TYPICAL | STEADY |
| Sentences starting with 'There is/are' or 'It is' (%) | 58% | TYPICAL | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 0% | TYPICAL | STEADY |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 60 - 271 | LOW | STEADY |
| Number of emoji in the closing | 0.0 - 0.4 | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending has a call-to-action | 0% of posts | LOW | STEADY |
| Whether the ending includes hashtags | 11% of posts | LOW | VARIES |
| Whether the ending is a question | 0% | LOW | STEADY |
| Whether there's a clear closing section | 22% of posts | LOW | VARIES |
| ALL CAPS words in the closing | 2% | TYPICAL | VARIES |
| Closing length relative to total post | 85% | TYPICAL | STEADY |
| Whether the closing has a signature phrase | 11% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 11% of posts | TYPICAL | VARIES |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 100% | HIGH | STEADY |
| Average change in length between paragraphs | 17% | LOW | VARIES |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 10% | LOW | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.7 - 2.2 | LOW | STEADY |
| Total number of paragraphs | 0.3 - 4.9 | LOW | STEADY |
| Variation in length changes between paragraphs | 3% | LOW | VARIES |
| Average sentences per paragraph | 0.7 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.7 - 2.1 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.3 - 3.5 | TYPICAL | STEADY |
| How frequently new paragraphs start | 39 - 92 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 93% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.2 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of words that are adverbs | 2% | LOW | VARIES |
| Percentage of words that are determiners | 3% | LOW | STEADY |
| Balance/distribution of different word types | Fairly consistent | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 7% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 5% | TYPICAL | STEADY |
| Percentage of words that are nouns | 4 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 10% | TYPICAL | STEADY |
| Percentage of words that are verbs | 11 - 20 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of complex words (3+ syllables) | 0 - 17 | LOW | VARIES |
| Total sentence count | 0.0 - 9.3 | LOW | VARIES |
| Total syllables in the post | 0 - 164 | LOW | VARIES |
| Total word count of the post | 0 - 105 | LOW | VARIES |
| Average word complexity (syllables per word) | 1.5 - 1.9 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 29 - 66 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 15 - 25 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Comma usage per 1000 words | 0-35 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-27 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 0% | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-62 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-33 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 57 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of quotation blocks | 0.3 - 1.5 | HIGH | STEADY |
| Whether the post contains quotations | 78% of posts | HIGH | STEADY |
| Average length of quoted passages | 0 - 34 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 68 | LOW | VARIES |
| Use of story transitions | 2% | LOW | VARIES |
| Lines using past tense | 30% | TYPICAL | VARIES |
| Number of narrative/story signals | 0.2 - 2.2 | TYPICAL | STEADY |
| Whether the post tells a story | 33% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 6 - 24 | HIGH | STEADY |
| Percentage of sentences over 20 words | 38% | HIGH | VARIES |
| Word count of shortest sentence | 5 - 24 | HIGH | STEADY |
| How much sentence length varies (normalized) | 31% | LOW | VARIES |
| Parenthetical breaks per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 14% | LOW | VARIES |
| Variation in clause count across sentences | 50% | LOW | VARIES |
| Variation in sentence lengths | 0 - 11 | LOW | VARIES |
| Average number of clauses per sentence | 1.7 - 2.9 | TYPICAL | STEADY |
| Average number of words per sentence | 12 - 25 | TYPICAL | STEADY |
| Average words per sentence | 12 - 25 | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 67% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 13 - 32 | TYPICAL | STEADY |
| Overall sentence complexity | 20 - 69 | TYPICAL | STEADY |
| Typical sentence length (median) | 12 - 24 | TYPICAL | STEADY |
| Word count of the longest sentence | 14 - 32 | TYPICAL | STEADY |
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