Sharan Bansal's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
18x more signature
See example from 03 Sep 2025
Balance between positive and negative emoji
19x more signature
Count of positive/celebratory emoji
10x more signature
Proportion of hashtags placed at the end
4x more signature
Percentage of lines containing at least one emoji
6x more signature
Count of sentences starting with time words
16x more distinctive
See example from 08 Mar 2024
Average distance between repeated emoji
28x more distinctive
Does Less Of...
Patterns you use less often - that's part of your style too!
CTAs using command verbs (Click, Share, Comment, etc.)
rarely consistent
Whether CTAs include hashtags
rarely consistent
ALL CAPS words in the closing
6x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but 18 times out of 100, your emoji are positive or celebratory - that's 18x the average. Even more, you balance positive and negative emoji 19x more than most, flooding your posts with a kind of relentless optimism that most people couldn't manufacture if they tried.
Why does this work? Because you're not just "using emoji" - you're signaling emotional clarity and approachability every time, and it's so consistent it feels effortless. Now try briefing a ghostwriter to hit exactly 10x the average celebratory emoji usage, distribute them across 6x more lines than typical, and place hashtags 4x more often at the end. They'd think you were insane - because this isn't a checklist, it's your subconscious at work. You couldn't reverse-engineer it even if you wanted to.
You post less than once a week - just 0.1 times. But that doesn't matter. This is exactly what Drumbeat captures - the patterns you can't articulate but your audience feels. Your company's story, in every authentic voice, at scale.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
15 Jul 2022 - 23 Sep 2024
0.1 posts/week avg
8/116 active weeks
108 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether CTAs include emoji | 12% of posts | HIGH | VARIES |
| CTAs phrased as questions vs statements | 0% | LOW | STEADY |
| CTAs using command verbs (Click, Share, Comment, etc.) | 0% | LOW | STEADY |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Whether CTAs include hashtags | 0% of posts | LOW | STEADY |
| Whether any call-to-action exists | 38% of posts | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 0.0 - 6.0 | HIGH | VARIES |
| Average emoji per line of text | 52% | HIGH | STEADY |
| Balance between positive and negative emoji | 83% | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.8 - 1.8 | HIGH | STEADY |
| Emoji count relative to sentence count | 38% | HIGH | VARIES |
| Emoji density in the hook section | 5 - 35 | HIGH | STEADY |
| How consistently the same emoji is used for bullets | 25% | HIGH | VARIES |
| How often the same emoji repeats across the post | 21% | HIGH | VARIES |
| Number of bullet point lines using emoji as markers | 0.0 - 1.5 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.2 - 1.2 | HIGH | STEADY |
| Number of emoji in the opening hook | 0.0 - 2.5 | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 83% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 52% | HIGH | STEADY |
| Total count of repeated emoji across the post | 0.0 - 1.1 | HIGH | VARIES |
| Variety of different emoji used (unique/total ratio) | 40% | HIGH | VARIES |
| Variety of different emoji used as bullets | 12% | HIGH | VARIES |
| Whether any emoji are used in the post | 50% of posts | HIGH | VARIES |
| Whether emoji are used as bullet point markers | 25% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Whether the post starts with an emoji | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 1.5 | TYPICAL | VARIES |
| Emoji count per 1000 words | 9% | TYPICAL | VARIES |
| Emoji density in CTA sections | 2 - 29 | TYPICAL | STEADY |
| Number of different emoji types used | 0.0 - 1.4 | TYPICAL | VARIES |
| Percentage of emoji that are neutral/functional | 17% | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 2.0 | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of negative contractions used | 0% | LOW | STEADY |
| Number of different contraction types | 38% | LOW | VARIES |
| Ratio of negative to positive contractions | balanced | LOW | STEADY |
| Total number of contractions | 38% | LOW | VARIES |
| Usage of negative contractions (don't, won't, can't) | 0% | LOW | STEADY |
| Count of positive contractions used | 38% | TYPICAL | VARIES |
| Percentage of words that are contractions | 94% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 94% | TYPICAL | VARIES |
| Variety of different contractions used | 38% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0 - 27 | HIGH | VARIES |
| Usage of 'at' per 1000 words | 0-26 per 1k words | HIGH | VARIES |
| Usage of 'but' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'that' per 1000 words | 0 - 27 | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'is' per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Usage of 'on' per 1000 words | 0-13 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 163 - 259 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 4 - 33 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 10 - 60 | TYPICAL | STEADY |
| Usage of 'by' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-20 per 1k words | TYPICAL | VARIES |
| Usage of 'if' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 5 - 40 | TYPICAL | STEADY |
| Usage of 'the' per 1000 words | 4 - 50 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 12 - 50 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-2 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-6 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 47% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 10 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 60% | HIGH | STEADY |
| Proportion of hashtags in ALL CAPS | 20% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 90% | HIGH | STEADY |
| Proportion of hashtags in the opening | 10% | LOW | VARIES |
| Proportion of hashtags woven into the text | 0% | LOW | STEADY |
| Ratio of inline hashtags to end hashtags | 0% | LOW | STEADY |
| Hashtag density per 100 words | 0.0 - 5.5 | TYPICAL | VARIES |
| Proportion of hashtags using CamelCase | 20% | TYPICAL | VARIES |
| Total number of hashtags | 0.1 - 2.4 | TYPICAL | STEADY |
| Whether any hashtags are used | 62% of posts | TYPICAL | STEADY |
| Whether the opening line contains a hashtag | 20% | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of emoji in the hook | 0.0 - 1.3 | HIGH | VARIES |
| Whether the hook contains a question | 25% of posts | HIGH | VARIES |
| Whether the hook contains emoji | 38% of posts | HIGH | VARIES |
| Whether there's a blank line after the hook | 50% | HIGH | VARIES |
| Whether there's a clear opening hook section | 50% of posts | HIGH | VARIES |
| ALL CAPS words in the hook | 1% | LOW | VARIES |
| Use of 'you/your' in the hook | 1% | LOW | STEADY |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 170 - 438 | TYPICAL | STEADY |
| Character position where the hook ends | 170 - 438 | TYPICAL | STEADY |
| Hook length relative to total post | 64% | TYPICAL | STEADY |
| Hook lines relative to total lines | 62% | TYPICAL | STEADY |
| Negation words in the hook | 0.0 - 0.7 | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 64% | TYPICAL | STEADY |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average spacing between blank lines | 0.5 - 2.9 | HIGH | STEADY |
| Blank lines per 100 total lines | 20 - 50 | HIGH | STEADY |
| Percentage of single-word lines | 2% | HIGH | VARIES |
| Proportion of blank space | 35% | HIGH | STEADY |
| Ratio of lines starting with numbers | 7% | HIGH | VARIES |
| Spacing between content-rich lines | 1.0 - 2.4 | HIGH | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 28% | LOW | VARIES |
| Average characters per line | 80 - 247 | TYPICAL | STEADY |
| Average lines per text block | 0.8 - 1.4 | TYPICAL | STEADY |
| Average words per line | 13 - 41 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 52% | TYPICAL | STEADY |
| Number of visual text blocks | 2.0 - 5.0 | TYPICAL | STEADY |
| Percentage of very short lines (<5 words) | 17% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Variation in line lengths | 0 - 485 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Consistency of numbered list formatting | 12% | HIGH | VARIES |
| Nesting depth of numbered lists | 50% | HIGH | VARIES |
| Number of numbered list sections | 0.0 - 0.5 | HIGH | VARIES |
| Whether numbered lists are used | 12% of posts | HIGH | VARIES |
| Average items per dash/bullet list | 0% | LOW | STEADY |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | ~0.0 | LOW | STEADY |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether dash/bullet lists are used | 0% of posts | LOW | STEADY |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether any list structure is used | 12% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 39% | LOW | VARIES |
| Count of words used only once | 31 - 88 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.4 - 8.1 | TYPICAL | STEADY |
| Length of longest repeated phrase | 0.2 - 2.8 | TYPICAL | STEADY |
| Number of unique words used | 35 - 111 | TYPICAL | STEADY |
| Percentage of words used only once | 84% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 79% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-1.0 per post | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.0-2.1 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-1.3 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-1.3 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with -ing verbs (%) | 4% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 2% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 4% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 41 | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 9% | HIGH | VARIES |
| Sentences starting with time words (%) | 8% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 4% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Character length of the closing | 179 - 680 | HIGH | STEADY |
| Number of emoji in the closing | 0.0 - 1.0 | HIGH | VARIES |
| Whether the closing has a signature phrase | 38% of posts | HIGH | VARIES |
| Whether the ending includes emoji | 50% of posts | HIGH | VARIES |
| Whether the ending is a question | 25% | HIGH | VARIES |
| ALL CAPS words in the closing | 0% | LOW | STEADY |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Closing length relative to total post | 78% | TYPICAL | STEADY |
| Whether the ending has a call-to-action | 25% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 62% of posts | TYPICAL | STEADY |
| Whether there's a clear closing section | 88% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average change in length between paragraphs | 0.0 - 2.6 | HIGH | VARIES |
| Consecutive long paragraphs | 25% | HIGH | VARIES |
| Variation in length changes between paragraphs | 0.0 - 3.8 | HIGH | VARIES |
| How frequently new paragraphs start | 19 - 67 | LOW | STEADY |
| Average sentences per paragraph | 0.5 - 3.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.5 - 3.8 | TYPICAL | STEADY |
| Closing paragraph length vs body average | 80% | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.9 - 4.8 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 4.0 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 1.0 - 5.3 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Total number of paragraphs | 2.0 - 5.0 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.1 - 3.6 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 9% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | STEADY |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 23 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 6 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 17 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average word complexity (syllables per word) | 1.5 - 1.8 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 5 - 30 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 34 - 69 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 13 - 24 | TYPICAL | STEADY |
| Total sentence count | 3.1 - 8.1 | TYPICAL | STEADY |
| Total syllables in the post | 60 - 257 | TYPICAL | STEADY |
| Total word count of the post | 41 - 152 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences ending with exclamation | 17 - 53 | HIGH | STEADY |
| Quotation mark usage per 1000 words | 0-20 per 1k words | HIGH | VARIES |
| Colon usage per 1000 words | 0-27 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| En dash (–) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Hyphen usage per 1000 words | 0-9 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 25-68 per 1k words | TYPICAL | STEADY |
| Exclamation marks per 1000 words | 10-35 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 5% | TYPICAL | VARIES |
| Question marks per 1000 words | 0-14 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average length of quoted passages | 0 - 138 | HIGH | VARIES |
| Lines using past tense | 68% | HIGH | STEADY |
| Number of narrative/story signals | 1.5 - 2.8 | HIGH | STEADY |
| Use of story transitions | 20% | HIGH | STEADY |
| Whether the post tells a story | 88% of posts | HIGH | STEADY |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Number of quotation blocks | 0.0 - 1.4 | TYPICAL | VARIES |
| Total characters in quoted content | 0 - 138 | TYPICAL | VARIES |
| Whether the post contains quotations | 50% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your longer sentences (80th percentile) | 13 - 58 | HIGH | STEADY |
| Overall sentence complexity | 0 - 122 | HIGH | VARIES |
| Variation in clause count across sentences | 0 - 34 | HIGH | VARIES |
| Variation in sentence lengths | 1 - 29 | HIGH | STEADY |
| Average number of clauses per sentence | 1.0 - 4.2 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 27 | TYPICAL | STEADY |
| Average words per sentence | 10 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 82% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 53% | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 0 - 17 | TYPICAL | VARIES |
| Parenthetical breaks per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Percentage of sentences over 20 words | 33% | TYPICAL | STEADY |
| Percentage of sentences under 8 words | 32% | TYPICAL | STEADY |
| Typical sentence length (median) | 8 - 21 | TYPICAL | STEADY |
| Word count of shortest sentence | 0 - 10 | TYPICAL | VARIES |
| Word count of the longest sentence | 15 - 61 | TYPICAL | STEADY |
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