IT Procurement UK's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Whether the post starts with an emoji
25x more signature
See example from 18 Nov 2025
Proportion of hashtags using CamelCase
6x more signature
Average character length of hashtags
3x more signature
Percentage of emoji that are positive/celebratory
10x more distinctive
See example from 18 Nov 2025
Balance between positive and negative emoji
10x more distinctive
Percentage of lines containing at least one emoji
5x more Number of emoji in the opening hook
6x more Does Less Of...
Patterns you use less often - that's part of your style too!
Ratio of lines starting with punctuation
rarely consistent
Percentage of sentences under 8 words
1.7x less Percentage of auxiliary/helper verbs
1.4x less How easy the text is to read (higher = easier)
1.3x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn’t realize, but you start your posts with an emoji 25 times more often than the average LinkedIn author. Not just any emoji, either - yours are overwhelmingly positive or celebratory, at a rate 10x above the norm. You’re not just opening the door to readers - you’re rolling out a confetti cannon every time you post.
Why does this work? Instantly, you signal energy, approachability, and a break from the usual corporate monotone. But try briefing this to a ghostwriter: “Start every post with a positive emoji, but not just any - make them feel like mini celebrations.” They’d stare blankly. This isn’t something you can fake with a checklist - it’s muscle memory, baked into your AuthorDNA. Even if you tried to do it on purpose, you’d struggle.
You post less than once a week, but every time, your distinct style lands with its own signature burst. This is exactly what Drumbeat captures - the patterns you can’t articulate but your audience feels. Your company’s message, in each team member’s authentic voice, at scale.
Style Evolution
How your writing has changed (Aug 2023 - Nov 2025)
Recent 40 posts since Dec 2023
vs
Earlier 23 posts before Dec 2023
Opening hashtags Declining (39% → 10%)
Less
Style patterns based on 63 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
07 Aug 2023 - 27 Nov 2025
0.5 posts/week avg
25/121 active weeks
96 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs using command verbs (Click, Share, Comment, etc.) | 23% | HIGH | VARIES |
| Whether CTAs include emoji | 14% of posts | HIGH | VARIES |
| Whether CTAs are concentrated at the end of the post | 2% | LOW | VARIES |
| Average position of CTAs in the post | Near top | TYPICAL | VARIES |
| CTAs phrased as questions vs statements | 10% | TYPICAL | VARIES |
| Whether CTAs include hashtags | 16% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 67% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average emoji per line of text | 63% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 14% | HIGH | VARIES |
| Balance between positive and negative emoji | 45% | HIGH | VARIES |
| Count of neutral/functional emoji | 0.0 - 3.2 | HIGH | VARIES |
| Count of positive/celebratory emoji | 0.0 - 1.6 | HIGH | VARIES |
| Emoji count relative to sentence count | 41% | HIGH | STEADY |
| Emoji density in CTA sections | 0 - 108 | HIGH | VARIES |
| Emoji density in the hook section | 9 - 82 | HIGH | STEADY |
| Emoji usage in the middle section of the post | 7% | HIGH | VARIES |
| Emoji used to replace words entirely | 31% | HIGH | VARIES |
| How consistently emoji pair with specific words | 4% | HIGH | VARIES |
| How often the same emoji repeats across the post | 5% | HIGH | VARIES |
| Largest group of adjacent emoji | 14% | HIGH | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | 0.0 - 0.3 | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.6 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.2 - 2.5 | HIGH | STEADY |
| Percentage of emoji that are 'corpspeak' type | 2% | HIGH | VARIES |
| Percentage of emoji that are neutral/functional | 55% | HIGH | STEADY |
| Percentage of emoji that are positive/celebratory | 45% | HIGH | VARIES |
| Percentage of lines containing at least one emoji | 43% | HIGH | STEADY |
| Percentage of lines that contain only emoji | 4% | HIGH | VARIES |
| Proportion of emoji appearing in clusters | 5% | HIGH | VARIES |
| Whether the post starts with an emoji | 71% | HIGH | STEADY |
| Average distance between repeated emoji | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Emoji count per 1000 words | 9% | TYPICAL | VARIES |
| Number of different emoji types used | 0.0 - 1.5 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.5 | TYPICAL | VARIES |
| Total number of emoji in the post | 0.0 - 1.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 21% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 22% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Ratio of negative to positive contractions | 143:1 | HIGH | VARIES |
| Usage of negative contractions (don't, won't, can't) | 28% | HIGH | VARIES |
| Count of positive contractions used | 21% | LOW | VARIES |
| Number of different contraction types | 35% | LOW | VARIES |
| Total number of contractions | 36% | LOW | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 39% | LOW | VARIES |
| Count of negative contractions used | 16% | TYPICAL | VARIES |
| Percentage of words that are contractions | 66% | TYPICAL | VARIES |
| Variety of different contractions used | 28% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'as' per 1000 words | 0-23 per 1k words | HIGH | VARIES |
| Usage of 'if' per 1000 words | 0-15 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'is' per 1000 words | 0-14 per 1k words | LOW | VARIES |
| Usage of 'which' per 1000 words | 0-1 per 1k words | LOW | VARIES |
| Usage of 'who' per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 111 - 251 | TYPICAL | STEADY |
| Usage of 'a' per 1000 words | 0 - 34 | TYPICAL | STEADY |
| Usage of 'and' per 1000 words | 3 - 51 | TYPICAL | STEADY |
| Usage of 'at' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'but' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'by' per 1000 words | 0-7 per 1k words | TYPICAL | VARIES |
| Usage of 'for' per 1000 words | 0-25 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 35 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-22 per 1k words | TYPICAL | VARIES |
| Usage of 'so' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'that' per 1000 words | 0-19 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 14 - 64 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 0 - 45 | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 33% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 11 - 16 | HIGH | STEADY |
| Proportion of hashtags in the opening | 41% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 57% | HIGH | STEADY |
| Proportion of hashtags using CamelCase | 93% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 41% | HIGH | VARIES |
| Proportion of all-lowercase hashtags | 3% | LOW | VARIES |
| Ratio of inline hashtags to end hashtags | 2% | LOW | VARIES |
| Hashtag density per 100 words | 0.0 - 8.8 | TYPICAL | VARIES |
| Proportion of hashtags in ALL CAPS | 4% | TYPICAL | VARIES |
| Proportion of hashtags woven into the text | 3% | TYPICAL | VARIES |
| Total number of hashtags | 0.0 - 4.4 | TYPICAL | VARIES |
| Whether any hashtags are used | 51% of posts | TYPICAL | STEADY |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the hook | 5% | HIGH | STEADY |
| Negation words in the hook | 0.0 - 0.9 | HIGH | VARIES |
| Whether there's a blank line after the hook | 29% | HIGH | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Character count of the hook | 177 - 346 | TYPICAL | STEADY |
| Character position where the hook ends | 177 - 346 | TYPICAL | STEADY |
| Hook length relative to total post | 79% | TYPICAL | STEADY |
| Hook lines relative to total lines | 74% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 1.0 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 3% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 79% | TYPICAL | STEADY |
| Whether the hook contains a question | 14% of posts | TYPICAL | VARIES |
| Whether the hook contains emoji | 18% of posts | TYPICAL | VARIES |
| Whether there's a clear opening hook section | 25% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of visual text blocks | 0.3 - 4.8 | LOW | STEADY |
| Percentage of single-word lines | 0% | LOW | STEADY |
| Percentage of very short lines (<5 words) | 8% | LOW | VARIES |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 0% | LOW | STEADY |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in line lengths | 0 - 178 | LOW | VARIES |
| Average characters per line | 81 - 268 | TYPICAL | STEADY |
| Average lines per text block | 0.5 - 2.2 | TYPICAL | STEADY |
| Average spacing between blank lines | 86% | TYPICAL | VARIES |
| Average words per line | 10 - 43 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 0 - 35 | TYPICAL | VARIES |
| Lines containing exactly one sentence | 48% | TYPICAL | STEADY |
| Predictability of line length pattern | Very consistent | TYPICAL | VARIES |
| Proportion of blank space | 16% | TYPICAL | VARIES |
| Ratio of lines starting with numbers | 2% | TYPICAL | VARIES |
| Spacing between content-rich lines | 83% | TYPICAL | VARIES |
| Variation in block sizes | 51% | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average items per emoji list | 5% | LOW | VARIES |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | 0.0 - 0.1 | LOW | VARIES |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Use of inline enumeration | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji bullet lists are used | 2% of posts | LOW | VARIES |
| Average items per dash/bullet list | 13% | TYPICAL | VARIES |
| Consistency of numbered list formatting | 3% | TYPICAL | VARIES |
| Nesting depth of numbered lists | 16% | TYPICAL | VARIES |
| Number of numbered list sections | 0.0 - 0.2 | TYPICAL | VARIES |
| Whether any list structure is used | 8% of posts | TYPICAL | VARIES |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
| Whether numbered lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 63% | LOW | VARIES |
| Count of words used only once | 19 - 61 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 8.2 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.4 | TYPICAL | VARIES |
| Number of unique words used | 21 - 76 | TYPICAL | STEADY |
| Percentage of words used only once | 85% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 5% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with -ing verbs | 0.0-0.5 per post | HIGH | VARIES |
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with adverbs | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with subordinate clauses | 0.0-0.9 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.4 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 8% | HIGH | VARIES |
| Sentences starting with subordinate clauses (%) | 5% | HIGH | VARIES |
| Sentences starting with time words (%) | 2% | HIGH | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.3 per post | TYPICAL | VARIES |
| Count of sentences starting with pronouns | 0.0-1.7 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
| Sentences starting with And, But, Or, So (%) | 93% | TYPICAL | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 0 - 48 | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| ALL CAPS words in the closing | 4% | HIGH | VARIES |
| Whether the closing has a signature phrase | 10% of posts | LOW | VARIES |
| Whether the closing has emoji clusters | 2% | LOW | VARIES |
| Character length of the closing | 161 - 381 | TYPICAL | STEADY |
| Closing length relative to total post | 81% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.9 | TYPICAL | VARIES |
| Whether the ending has a call-to-action | 22% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 18% of posts | TYPICAL | VARIES |
| Whether the ending includes hashtags | 51% of posts | TYPICAL | STEADY |
| Whether the ending is a question | 13% | TYPICAL | VARIES |
| Whether there's a clear closing section | 64% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | VARIES |
| Consecutive long paragraphs | 8% | LOW | VARIES |
| How frequently new paragraphs start | 18 - 69 | LOW | STEADY |
| Average change in length between paragraphs | 93% | TYPICAL | VARIES |
| Average sentences per paragraph | 1.0 - 2.8 | TYPICAL | STEADY |
| Average sentences per paragraph | 1.0 - 2.8 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.1 - 4.3 | TYPICAL | STEADY |
| How much paragraph length varies | 0.0 - 5.0 | TYPICAL | VARIES |
| Length of your longer paragraphs (80th percentile) | 0.9 - 3.6 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 76% | TYPICAL | STEADY |
| Total number of paragraphs | 0.5 - 4.9 | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.9 - 2.7 | TYPICAL | STEADY |
| Variation in length changes between paragraphs | 55% | TYPICAL | VARIES |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 4% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | VARIES |
| Percentage of words that are determiners | 6% | TYPICAL | STEADY |
| Percentage of words that are nouns | 13 - 30 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 9% | TYPICAL | STEADY |
| Percentage of words that are pronouns | 7% | TYPICAL | STEADY |
| Percentage of words that are verbs | 8 - 18 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 0.5 - 7.5 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.5 - 2.0 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 2 - 21 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 24 - 59 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 12 - 26 | TYPICAL | STEADY |
| Total syllables in the post | 34 - 178 | TYPICAL | STEADY |
| Total word count of the post | 21 - 100 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| En dash (–) usage per 1000 words | 0-12 per 1k words | HIGH | VARIES |
| Hyphen usage per 1000 words | 0-73 per 1k words | HIGH | VARIES |
| Percentage of sentences trailing off with ellipsis | 2% | HIGH | VARIES |
| Quotation mark usage per 1000 words | 0-27 per 1k words | HIGH | VARIES |
| Em dash (—) usage per 1000 words | 0-5 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple exclamation marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Parentheses usage per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Question marks per 1000 words | 0-17 per 1k words | LOW | VARIES |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Colon usage per 1000 words | 0-59 per 1k words | TYPICAL | VARIES |
| Comma usage per 1000 words | 12-68 per 1k words | TYPICAL | STEADY |
| Ellipsis (...) usage per 1000 words | 0-11 per 1k words | TYPICAL | VARIES |
| Exclamation marks per 1000 words | 0-45 per 1k words | TYPICAL | VARIES |
| Percentage of sentences ending with a question | 8% | TYPICAL | VARIES |
| Percentage of sentences ending with exclamation | 0 - 55 | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the post contains quotations | 57% of posts | HIGH | STEADY |
| Average length of quoted passages | 0 - 54 | LOW | VARIES |
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 54 | LOW | VARIES |
| Lines using past tense | 47% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.5 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.2 | TYPICAL | STEADY |
| Use of story transitions | 12% | TYPICAL | VARIES |
| Whether the post tells a story | 52% of posts | TYPICAL | STEADY |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Percentage of sentences over 20 words | 37% | HIGH | STEADY |
| Word count of shortest sentence | 1 - 20 | HIGH | STEADY |
| Parenthetical breaks per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Percentage of sentences under 8 words | 19% | LOW | VARIES |
| Average number of clauses per sentence | 1.6 - 3.4 | TYPICAL | STEADY |
| Average number of words per sentence | 10 - 27 | TYPICAL | STEADY |
| Average words per sentence | 10 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 52% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 44% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 15 - 38 | TYPICAL | STEADY |
| Length of your shorter sentences (20th percentile) | 2 - 21 | TYPICAL | STEADY |
| Overall sentence complexity | 9 - 95 | TYPICAL | STEADY |
| Typical sentence length (median) | 9 - 27 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 4.7 | TYPICAL | VARIES |
| Variation in sentence lengths | 3 - 15 | TYPICAL | STEADY |
| Word count of the longest sentence | 17 - 40 | TYPICAL | STEADY |
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