Suzie Collier's AuthorDNA
The writing patterns that make your content uniquely yours
What is AuthorDNA?
AuthorDNA is a hidden linguistic profile - the subconscious patterns and habits unique to how someone writes. We analyze posts across 243 style metrics specific to B2B social content and compare them to thousands of other authors.
These are the markers most people don't even notice - but they're what makes writing sound authentic.
Does More Of...
Patterns you use more often than typical LinkedIn authors
Percentage of emoji that are positive/celebratory
14x more signature ↑ increasing
See example from 27 May 2025
Balance between positive and negative emoji
15x more signature ↑ increasing
Number of emoji in the opening hook
5x more consistent ↑ increasing
Percentage of sentences ending with exclamation
3x more See example from 12 Aug 2025
Percentage of lines containing at least one emoji
4x more consistent ↑ increasing
Whether the post starts with an emoji
12x more ↑ increasing
See example from 27 May 2025
Count of positive/celebratory emoji
7x more ↑ increasing
Does Less Of...
Patterns you use less often - that's part of your style too!
Consecutive long paragraphs
rarely consistent
Percentage of sentences under 8 words
2x less Typical paragraph length (median)
1.4x less consistent
Length of your longer paragraphs (80th percentile)
1.4x less Average sentences per paragraph
1.4x less consistent
Average sentences per paragraph
1.4x less consistent
Average lines per text block
1.2x less consistent
Signature = unique to you
| Distinctive = stands out from average
| Consistent = reliable pattern
Your AuthorDNA Profile
You probably didn't realize, but you pack 14 times more positive or celebratory emoji into your posts than the average LinkedIn author - and your opening lines are 5 times more likely to lead with an emoji. It’s not just that you use them, but the sheer consistency: 4 times as many of your lines have at least one emoji, and your emoji balance between positive and negative is 15 times tighter than most. If LinkedIn had confetti, you’d be throwing it before you even say hello.
This relentless positivity isn’t just a quirk - it’s a signal. Readers feel the energy, optimism, and invitation to celebrate with you before they’ve even hit the second line. Now try briefing this to a ghostwriter: “I need you to open nearly every post with the perfect emoji, keep the vibe positive, but never overdo it, and keep paragraphs ultra-short while rarely using consecutive long ones.” They’d think you were joking. This isn’t a checklist - it’s how your brain wires up words and mood, every single time.
And here’s the kicker - you do all this while posting less than once every ten weeks. That’s why Drumbeat matters: it captures the patterns you don’t even realize you’re creating, the ones your audience instinctively trusts. Your company’s message, but in the voice they already recognize as yours - at scale.
Style Evolution
How your writing has changed (Sep 2018 - Aug 2025)
Recent 9 posts since Dec 2023
vs
Earlier 25 posts before Dec 2023
Hashtag usage Declining (32% → 11%)
Less
Emoji usage Increasing (12% → 33%)
More
Style patterns based on 34 posts. Recent trends may differ from overall averages shown above.
Signature Phrases
Your most frequently used words and phrases
Posting Consistency
27 Sep 2018 - 12 Aug 2025
0.1 posts/week avg
33/360 active weeks
327 inactive weeks
Deep Dive
Explore all 17 categories of writing style
Call-to-Action Patterns 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| CTAs phrased as questions vs statements | 2% | LOW | VARIES |
| Whether CTAs are concentrated at the end of the post | 0% | LOW | STEADY |
| Average position of CTAs in the post | Upper half | TYPICAL | VARIES |
| CTAs using command verbs (Click, Share, Comment, etc.) | 7% | TYPICAL | VARIES |
| Whether CTAs include emoji | 6% of posts | TYPICAL | VARIES |
| Whether CTAs include hashtags | 9% of posts | TYPICAL | VARIES |
| Whether any call-to-action exists | 64% of posts | TYPICAL | STEADY |
Emoji Usage 38
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average distance between repeated emoji | 17% | HIGH | VARIES |
| Average emoji per line of text | 37% | HIGH | STEADY |
| Balance between positive and negative emoji | 67% | HIGH | STEADY |
| Count of positive/celebratory emoji | 0.1 - 1.6 | HIGH | STEADY |
| Emoji count relative to sentence count | 32% | HIGH | STEADY |
| Emoji density in the hook section | 11 - 22 | HIGH | STEADY |
| How often the same emoji repeats across the post | 8% | HIGH | VARIES |
| Number of emoji in call-to-action lines | 0.0 - 1.0 | HIGH | VARIES |
| Number of emoji in the opening hook | 0.8 - 1.6 | HIGH | STEADY |
| Percentage of emoji that are neutral/functional | 33% | HIGH | VARIES |
| Percentage of emoji that are positive/celebratory | 67% | HIGH | STEADY |
| Percentage of lines containing at least one emoji | 31% | HIGH | STEADY |
| Whether the post starts with an emoji | 33% | HIGH | VARIES |
| Average number of emoji appearing together in clusters | 0% | LOW | STEADY |
| Count of negative/warning emoji | ~0.0 | LOW | STEADY |
| Emoji count per 1000 words | 3% | LOW | VARIES |
| Emoji usage in the middle section of the post | 0% | LOW | STEADY |
| Emoji used to replace words entirely | 0% | LOW | STEADY |
| How consistently emoji pair with specific words | 0% | LOW | STEADY |
| How consistently the same emoji is used for bullets | 0% | LOW | STEADY |
| Largest group of adjacent emoji | 0% | LOW | STEADY |
| Number of bullet point lines using emoji as markers | ~0.0 | LOW | STEADY |
| Number of different emoji types used | 0.0 - 0.6 | LOW | VARIES |
| Number of emoji clusters (groups of adjacent emoji) | ~0.0 | LOW | STEADY |
| Percentage of emoji that are 'corpspeak' type | 0% | LOW | STEADY |
| Percentage of emoji that are negative/warning | 0% | LOW | STEADY |
| Percentage of lines that contain only emoji | 0% | LOW | STEADY |
| Proportion of emoji appearing in clusters | 0% | LOW | STEADY |
| Proportion of emoji that appear multiple times | 0% | LOW | STEADY |
| Total number of emoji in the post | 0.0 - 0.7 | LOW | VARIES |
| Variety of different emoji used as bullets | 0% | LOW | STEADY |
| Whether emoji are used as bullet point markers | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | TYPICAL | STEADY |
| Count of neutral/functional emoji | 0.0 - 0.8 | TYPICAL | VARIES |
| Emoji density in CTA sections | 0 - 33 | TYPICAL | VARIES |
| Total count of repeated emoji across the post | 0.0 - 0.6 | TYPICAL | VARIES |
| Variety of different emoji used (unique/total ratio) | 17% | TYPICAL | VARIES |
| Whether any emoji are used in the post | 18% of posts | TYPICAL | VARIES |
Formality & Tone 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Variety of different contractions used | 42% | HIGH | VARIES |
| Count of negative contractions used | 12% | TYPICAL | VARIES |
| Count of positive contractions used | 48% | TYPICAL | VARIES |
| Number of different contraction types | 61% | TYPICAL | VARIES |
| Percentage of words that are contractions | 91% | TYPICAL | VARIES |
| Ratio of negative to positive contractions | 30:1 | TYPICAL | VARIES |
| Total number of contractions | 61% | TYPICAL | VARIES |
| Usage of negative contractions (don't, won't, can't) | 13% | TYPICAL | VARIES |
| Usage of positive contractions (it's, I'm, we're) | 78% | TYPICAL | VARIES |
Function Words 21
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Usage of 'a' per 1000 words | 7 - 55 | HIGH | STEADY |
| Usage of 'and' per 1000 words | 17 - 58 | HIGH | STEADY |
| Usage of 'but' per 1000 words | 0-11 per 1k words | HIGH | VARIES |
| Usage of 'for' per 1000 words | 3 - 41 | HIGH | STEADY |
| Usage of 'if' per 1000 words | 0-13 per 1k words | HIGH | VARIES |
| Usage of 'so' per 1000 words | 0-14 per 1k words | HIGH | VARIES |
| Usage of 'because' per 1000 words | ~0 per 1k words | LOW | STEADY |
| Usage of 'by' per 1000 words | 0-3 per 1k words | LOW | VARIES |
| Usage of 'that' per 1000 words | 0-6 per 1k words | LOW | VARIES |
| Overall grammatical word usage | 158 - 271 | TYPICAL | STEADY |
| Usage of 'as' per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Usage of 'at' per 1000 words | 0-24 per 1k words | TYPICAL | VARIES |
| Usage of 'is' per 1000 words | 0-23 per 1k words | TYPICAL | VARIES |
| Usage of 'of' per 1000 words | 0 - 24 | TYPICAL | VARIES |
| Usage of 'on' per 1000 words | 0-16 per 1k words | TYPICAL | VARIES |
| Usage of 'the' per 1000 words | 2 - 56 | TYPICAL | STEADY |
| Usage of 'to' per 1000 words | 14 - 50 | TYPICAL | STEADY |
| Usage of 'which' per 1000 words | 0-3 per 1k words | TYPICAL | VARIES |
| Usage of 'who' per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
| Usage of 'with' per 1000 words | 0-21 per 1k words | TYPICAL | VARIES |
| Variety of function words used | 39% | TYPICAL | STEADY |
Hashtag Usage 12
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Average character length of hashtags | 6 - 12 | HIGH | STEADY |
| Proportion of all-lowercase hashtags | 89% | HIGH | STEADY |
| Proportion of hashtags in the opening | 28% | HIGH | VARIES |
| Proportion of hashtags placed at the end | 67% | HIGH | STEADY |
| Whether the opening line contains a hashtag | 33% | HIGH | VARIES |
| Hashtag density per 100 words | 0.0 - 3.7 | LOW | VARIES |
| Proportion of hashtags in ALL CAPS | 0% | LOW | STEADY |
| Proportion of hashtags using CamelCase | 11% | LOW | VARIES |
| Total number of hashtags | 0.0 - 2.2 | LOW | VARIES |
| Whether any hashtags are used | 27% of posts | LOW | VARIES |
| Proportion of hashtags woven into the text | 6% | TYPICAL | VARIES |
| Ratio of inline hashtags to end hashtags | 0 - 204 | TYPICAL | VARIES |
Opening Hooks 14
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether there's a blank line after the hook | 30% | HIGH | VARIES |
| Negation words in the hook | 0.0 - 0.5 | LOW | VARIES |
| Whether the hook contains a question | 6% of posts | LOW | VARIES |
| Whether the hook starts with a conjunction | 0% | LOW | STEADY |
| Whether there's a clear opening hook section | 9% of posts | LOW | VARIES |
| ALL CAPS words in the hook | 2% | TYPICAL | VARIES |
| Character count of the hook | 160 - 367 | TYPICAL | STEADY |
| Character position where the hook ends | 160 - 367 | TYPICAL | STEADY |
| Hook length relative to total post | 82% | TYPICAL | STEADY |
| Hook lines relative to total lines | 74% | TYPICAL | STEADY |
| Number of emoji in the hook | 0.0 - 0.6 | TYPICAL | VARIES |
| Use of 'you/your' in the hook | 2% | TYPICAL | VARIES |
| Where LinkedIn's 'see more' cuts off | 82% | TYPICAL | STEADY |
| Whether the hook contains emoji | 15% of posts | TYPICAL | VARIES |
Line Structure 18
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Number of visual text blocks | 1.2 - 4.0 | LOW | STEADY |
| Ratio of lines starting with ALL CAPS | 0% | LOW | STEADY |
| Ratio of lines starting with numbers | 0% | LOW | STEADY |
| Ratio of lines starting with punctuation | 1% | LOW | VARIES |
| Ratio of lines starting with quotes | 0% | LOW | STEADY |
| Variation in block sizes | 8% | LOW | VARIES |
| Average characters per line | 83 - 202 | TYPICAL | STEADY |
| Average lines per text block | 0.9 - 1.2 | TYPICAL | STEADY |
| Average spacing between blank lines | 0.0 - 2.2 | TYPICAL | VARIES |
| Average words per line | 14 - 35 | TYPICAL | STEADY |
| Blank lines per 100 total lines | 9 - 45 | TYPICAL | STEADY |
| Lines containing exactly one sentence | 73% | TYPICAL | STEADY |
| Percentage of single-word lines | 1% | TYPICAL | VARIES |
| Percentage of very short lines (<5 words) | 9% | TYPICAL | VARIES |
| Predictability of line length pattern | Very consistent | TYPICAL | STEADY |
| Proportion of blank space | 27% | TYPICAL | STEADY |
| Spacing between content-rich lines | 0.4 - 2.3 | TYPICAL | STEADY |
| Variation in line lengths | 0 - 562 | TYPICAL | VARIES |
List Patterns 15
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Use of inline enumeration | 2% | HIGH | VARIES |
| Average items per dash/bullet list | 9% | LOW | VARIES |
| Average items per emoji list | 0% | LOW | STEADY |
| Consistency of emoji bullet indentation | 0% | LOW | STEADY |
| Consistency of numbered list formatting | 0% | LOW | STEADY |
| Nesting depth of numbered lists | 0% | LOW | STEADY |
| Number of dash/bullet list sections | 0.0 - 0.2 | LOW | VARIES |
| Number of emoji bullet list sections | ~0.0 | LOW | STEADY |
| Number of numbered list sections | ~0.0 | LOW | STEADY |
| Use of fraction-style numbering (1/, 2/) | 0% | LOW | STEADY |
| Variety of emoji used as bullets | 0% | LOW | STEADY |
| Whether any list structure is used | 3% of posts | LOW | VARIES |
| Whether emoji bullet lists are used | 0% of posts | LOW | STEADY |
| Whether numbered lists are used | 0% of posts | LOW | STEADY |
| Whether dash/bullet lists are used | 3% of posts | TYPICAL | VARIES |
Vocabulary & Phrases 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Common idioms and expressions per 1000 words | 0% | LOW | STEADY |
| Count of idiomatic expressions | ~0.0 | LOW | STEADY |
| How often three-word phrases repeat | 33% | LOW | VARIES |
| Count of words used only once | 24 - 61 | TYPICAL | STEADY |
| How often two-word phrases repeat | 0.0 - 6.1 | TYPICAL | VARIES |
| Length of longest repeated phrase | 0.0 - 2.4 | TYPICAL | STEADY |
| Number of unique words used | 25 - 75 | TYPICAL | STEADY |
| Percentage of words used only once | 87% | TYPICAL | STEADY |
| Ratio of meaningful words to grammatical words | 4% | TYPICAL | STEADY |
| Unique words divided by total words | 84% | TYPICAL | STEADY |
Sentence Openings 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Count of sentences starting with There is/It is | 0.0-0.3 per post | HIGH | VARIES |
| Count of sentences starting with discourse markers | 0.0-0.2 per post | HIGH | VARIES |
| Count of sentences starting with pronouns | 0.1-1.9 per post | HIGH | STEADY |
| Count of sentences starting with subordinate clauses | 0.0-0.7 per post | HIGH | VARIES |
| Count of sentences starting with time words | 0.0-0.7 per post | HIGH | VARIES |
| Sentences starting with 'There is/are' or 'It is' (%) | 2% | HIGH | VARIES |
| Sentences starting with Actually, Basically, etc. (%) | 61% | HIGH | VARIES |
| Sentences starting with And, But, Or, So (%) | 3% | HIGH | VARIES |
| Sentences starting with adverbs (%) | 9% | HIGH | VARIES |
| Sentences starting with pronouns (I, You, We, They) (%) | 1 - 57 | HIGH | STEADY |
| Sentences starting with subordinate clauses (%) | 6% | HIGH | VARIES |
| Sentences starting with time words (%) | 9% | HIGH | VARIES |
| Count of sentences starting with -ing verbs | 0.0-0.3 per post | LOW | VARIES |
| Count of sentences starting with adverbs | 0.0-0.5 per post | TYPICAL | VARIES |
| Count of sentences starting with conjunctions | 0.0-0.4 per post | TYPICAL | VARIES |
| Sentences starting with -ing verbs (%) | 3% | TYPICAL | VARIES |
Closing Patterns 11
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Whether the ending has a call-to-action | 58% of posts | HIGH | STEADY |
| ALL CAPS words in the closing | 1% | LOW | VARIES |
| Whether the closing has emoji clusters | 0% | LOW | STEADY |
| Whether the ending includes hashtags | 27% of posts | LOW | VARIES |
| Whether the ending is a question | 6% | LOW | VARIES |
| Character length of the closing | 144 - 441 | TYPICAL | STEADY |
| Closing length relative to total post | 89% | TYPICAL | STEADY |
| Number of emoji in the closing | 0.0 - 0.6 | TYPICAL | VARIES |
| Whether the closing has a signature phrase | 15% of posts | TYPICAL | VARIES |
| Whether the ending includes emoji | 15% of posts | TYPICAL | VARIES |
| Whether there's a clear closing section | 73% of posts | TYPICAL | STEADY |
Paragraph Structure 13
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Closing paragraph length vs body average | 1% | HIGH | STEADY |
| Consecutive long paragraphs | 0% | LOW | STEADY |
| How much paragraph length varies | 50% | LOW | VARIES |
| Total number of paragraphs | 1.2 - 4.0 | LOW | STEADY |
| Variation in length changes between paragraphs | 29% | LOW | VARIES |
| Average change in length between paragraphs | 57% | TYPICAL | VARIES |
| Average sentences per paragraph | 0.8 - 2.1 | TYPICAL | STEADY |
| Average sentences per paragraph | 0.8 - 2.1 | TYPICAL | STEADY |
| Consecutive short paragraphs | 0.7 - 3.6 | TYPICAL | STEADY |
| How frequently new paragraphs start | 29 - 59 | TYPICAL | STEADY |
| Length of your longer paragraphs (80th percentile) | 0.8 - 2.8 | TYPICAL | STEADY |
| Opening paragraph length vs body average | 1% | TYPICAL | STEADY |
| Typical paragraph length (median) | 0.7 - 2.0 | TYPICAL | STEADY |
Parts of Speech 9
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Balance/distribution of different word types | Moderately varied | TYPICAL | STEADY |
| Percentage of auxiliary/helper verbs | 5% | TYPICAL | STEADY |
| Percentage of words that are adjectives | 8% | TYPICAL | STEADY |
| Percentage of words that are adverbs | 4% | TYPICAL | VARIES |
| Percentage of words that are determiners | 8% | TYPICAL | STEADY |
| Percentage of words that are nouns | 16 - 26 | TYPICAL | STEADY |
| Percentage of words that are prepositions | 8 - 15 | TYPICAL | STEADY |
| Percentage of words that are pronouns | 9% | TYPICAL | STEADY |
| Percentage of words that are verbs | 10 - 15 | TYPICAL | STEADY |
Post Basics 7
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Total sentence count | 1.4 - 5.4 | LOW | STEADY |
| Average word complexity (syllables per word) | 1.4 - 1.7 | TYPICAL | STEADY |
| Count of complex words (3+ syllables) | 3 - 15 | TYPICAL | STEADY |
| How easy the text is to read (higher = easier) | 43 - 73 | TYPICAL | STEADY |
| Percentage of complex words (3+ syllables) | 8 - 22 | TYPICAL | STEADY |
| Total syllables in the post | 38 - 155 | TYPICAL | STEADY |
| Total word count of the post | 25 - 102 | TYPICAL | STEADY |
Punctuation Style 17
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Exclamation marks per 1000 words | 3-74 per 1k words | HIGH | STEADY |
| Hyphen usage per 1000 words | 1-57 per 1k words | HIGH | STEADY |
| Multiple exclamation marks per 1000 words | 0-19 per 1k words | HIGH | VARIES |
| Percentage of sentences ending with exclamation | 19 - 86 | HIGH | STEADY |
| Colon usage per 1000 words | 0-21 per 1k words | LOW | VARIES |
| Ellipsis (...) usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Em dash (—) usage per 1000 words | 0-1 per 1k words | LOW | VARIES |
| En dash (–) usage per 1000 words | 0-2 per 1k words | LOW | VARIES |
| Mixed punctuation clusters per 1000 words | ~0 per 1k words | LOW | STEADY |
| Multiple question marks per 1000 words | ~0 per 1k words | LOW | STEADY |
| Percentage of sentences ending with a question | 1% | LOW | VARIES |
| Percentage of sentences trailing off with ellipsis | 0% | LOW | STEADY |
| Question marks per 1000 words | 0-4 per 1k words | LOW | VARIES |
| Quotation mark usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Semicolon usage per 1000 words | ~0 per 1k words | LOW | STEADY |
| Comma usage per 1000 words | 2-54 per 1k words | TYPICAL | STEADY |
| Parentheses usage per 1000 words | 0-9 per 1k words | TYPICAL | VARIES |
Quotes & Narrative 10
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Lines starting with quotation marks | 0% | LOW | STEADY |
| Presence of dialogue attribution patterns | 0% | LOW | STEADY |
| Total characters in quoted content | 0 - 114 | LOW | VARIES |
| Average length of quoted passages | 0 - 114 | TYPICAL | VARIES |
| Lines using past tense | 50% | TYPICAL | STEADY |
| Number of narrative/story signals | 0.4 - 2.2 | TYPICAL | STEADY |
| Number of quotation blocks | 0.0 - 1.1 | TYPICAL | VARIES |
| Use of story transitions | 11% | TYPICAL | VARIES |
| Whether the post contains quotations | 42% of posts | TYPICAL | VARIES |
| Whether the post tells a story | 39% of posts | TYPICAL | VARIES |
Sentence Rhythm 16
| Feature | Your DNA | vs Others | Consistency |
|---|---|---|---|
| Length of your shorter sentences (20th percentile) | 3 - 22 | HIGH | STEADY |
| Overall sentence complexity | 16 - 110 | HIGH | STEADY |
| Percentage of sentences over 20 words | 44% | HIGH | STEADY |
| Word count of shortest sentence | 2 - 22 | HIGH | STEADY |
| Percentage of sentences under 8 words | 16% | LOW | VARIES |
| Average number of clauses per sentence | 1.8 - 3.9 | TYPICAL | STEADY |
| Average number of words per sentence | 13 - 27 | TYPICAL | STEADY |
| Average words per sentence | 13 - 27 | TYPICAL | STEADY |
| How much sentence length varies (normalized) | 47% | TYPICAL | STEADY |
| How often paragraphs contain just one sentence | 71% | TYPICAL | STEADY |
| Length of your longer sentences (80th percentile) | 19 - 37 | TYPICAL | STEADY |
| Parenthetical breaks per 1000 words | 0-10 per 1k words | TYPICAL | VARIES |
| Typical sentence length (median) | 12 - 28 | TYPICAL | STEADY |
| Variation in clause count across sentences | 0.0 - 3.6 | TYPICAL | VARIES |
| Variation in sentence lengths | 2 - 14 | TYPICAL | STEADY |
| Word count of the longest sentence | 20 - 39 | TYPICAL | STEADY |
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